We help B2B SaaS companies build product demos and software tutorial content that attracts, educates, and retains their customers.

Joined May 2017
152 Photos and videos
The V4 beta is out now and it looks amazing; designed to give us all more customization, flexibility, and power. See why I'm excited about the future of creative workflows at frame.io/v4 frame.io/v4

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For this #SaaS product demo, we worked closely with @OnUpKeep to find the best methods for screen capturing their live software, nailing down narration, recording/editing the pro #voiceover, and tackling the #postproduction work. #productdemo #videoediting
1 Million Cups, it's been quite some time! Great to meet Round Rock business owners this morning. #1MCRR #1millioncups #1MC @1MillionCupsRR @1MillionCups
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A historic snowstorm descended on the Austin metro area this week, along with freezing rain and sleet. It's apparently the most snow since 1949. #austinsnow #austinweather #ATXsnow #Texas #texaswinterstorm #Snowmageddon2021 #Snowpocalypse2021 #SnowStorm2021 #AustinTx #DJI
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If you've ever tried to export PNG slides from PPT files, you'll find out the resolution is only 960x540. Not good for videos! Check out this tip from @Microsoft to get 4K quality slide exports (hint, use "384" for 3840x2160 wide exports.) docs.microsoft.com/en-us/off… #videoediting
We're excited to show off an Interactive Walkthrough software tutorial we put together with @MorpheusData! Find the smart player here: lightshiftvideo.com/interact… #interactivevideo #clickablevideo #technicalmarketing #SaaS #PaaS

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This is an 8-bit themed tech conference promo video for @Coveros, based on the Gather.Town video calling space that is being used for many virtual conferences! #8bit #techconferences #videoagency #videoproduction #videoediting #oldschoolcool #oldschool #videomarketing
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We really appreciate the 5 star feedback on a recent project we did. We pulled UI/UX content from a vector-quality Figma presentation and using 8K resolution screen capture, we converted it into a compelling video tutorial and presentation for a global software company.
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First, we published a 2:00 explainer video. From there, we condensed for ad purposes. Here's a 0:30 promo we put together for @Coveros! Learn more: well.tc/5g2t #videomarketing #videoproduction #videoad #technicalvideos #explainervideos #videoediting #virtuallearning
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Scientists Use High-Sensitivity Camera to Capture ‘Microdroplets’ that May Transmit Virus buff.ly/2UIL25e via @petapixel
We love supporting startups, especially here in Austin. Here is a video we filmed and produced for @xTechSearch 3.0 Defense Innovation Ecosystem Immersion Day at @CapitalFactory youtube.com/watch?v=_QvU1-Xq… @FedTechStartups @AustinBusiness @armyfutures @ArmyASAALT @ATXStartupScene
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It was a pleasure producing this hybrid promo and software explainer video for @Coveros recently. We even got to take part in a mock virtual training event! Learn more about Coveros: well.tc/5g2t #videoproduction #explainervideo #videoediting #screencapture #videotech
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Run a clean business. Similar to technical debt, "accumulated 'By The Book' debt will eventually come due." Gordon's BTB debt risk assessment: bit.ly/BTBdebt @gordondaugherty @CapitalFactory @shockwaveinnov #FoundersAcademy
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FYI, business development is NOT sales! "More BD resources = more company chaos". shockwaveinnovations.com/mor… #FoundersAcademy with @gordondaugherty at @CapitalFactory.
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LightShift Video retweeted
Day 2 of #FoundersAcademy here at @CapitalFactory with @gordondaugherty. #MarketingTips "Target your messaging." Similar to 5 Why, keep asking "So what?" and answering the question until you get to the root of it. "All the rest is sausage making on how we got there." #marketing
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LightShift Video retweeted
We've heard a lot about MVPs but this graphic really hits home! "You will have crappy versions for longer than you think." @gordondaugherty @CapitalFactory #FoundersAcademy
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LightShift Video retweeted
Here for Day 1 of the Founders Academy led by @gordondaugherty here at @CapitalFactory. 313 participants across in-person Austin audience and livestream locations in Houston, Dallas, San Antonio and more! #FoundersAcademy
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Founders stories with @MattChasen @LIFTAircraft at Texas Drone Robotics Day. They're building the world's first personal, electric, and SAFE Hexa MANNED drone set to launch here in Austin and beyond! Certified as an Ultra Light. #texasdrones @austinpreneur #capitalfactory
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