Bruno and John, from Lightful's own design team, hosted a bonus webinar on digital design principles for
#LightfulBRIDGE participants last week. They shared some brilliant tips to help participants create engaging social media graphics... take a look below!
ALT Design is all around us.
Great design doesn’t just happen. It’s rooted in principles that guide how we present visual elements to make them functional, appealing, and impactful.
ALT Why great design matters for social media
First impressions matter:
People form impressions in 0.05 seconds.
Higher engagement:
Posts with images get 94% more views than text-only posts.
Memorability:
Visuals improve message retention by up to 65% three days later.
ALT Hierarchy is the arrangement of items in order of their importance or weight.
You can emphasise content or elements by creating a clear hierarchy in your layouts. Some ways to achieve this are through font weight, style and scale.
ALT Contrast allows designers to define values and priorities by creating visual balance. Contrast help us organise our content in a better way, using size, colour and weight, and also it helps users to focus on certain elements.