It's not how to run, it's #WhyWeRun. A magazine full of stories and beautiful visuals by runners, for runners. We ship worldwide.

Joined August 2013
2,044 Photos and videos
Don't miss the final event of our 2024 run culture tour if you're in or near Montreal! Limited spots remaining. šŸ—“ļø When: Friday, June 21 at 6:30pm šŸ“· Where: espace | MTL, Ciele's flagship store More details & sign up here: eventbrite.co.uk/e/montreal-…
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Meet Elle Purrier St Pierre - mother, farmer and professional athlete balancing life as a New Balance Boston Elite team member with motherhood. ā€œFrom field to infield: the unstoppable forceā€ in partnership with New Balance published in #LtW41 Story here: likethewindmagazine.com/2024…

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We welcome you to join us at our next event in Boston for an easy run followed by storytelling & opportunities to test fresh new demo pairs of New Balance! šŸ—“ļø When: Fri, June 7 at 6pm šŸ“· Where: Heartbreak Hill Running Company More details & sign up here: eventbrite.co.uk/e/boston-gl…
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Like the Wind is heading to Chicago! We look forward to joining Heartbreak Hill on their weekly run followed by storytelling, pizza and mingling at the store. šŸ—“ļø When: Thursday, May 30 at 6pm šŸ“ Where: Heartbreak Hill Running Company Sign up here: eventbrite.co.uk/e/chicago-g…
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Minneapolis on deck! Join us at Mill City Running for the next event on our run culture tour. More amazing run stories heading your way. šŸ—“ļø When: Friday, May 24 at 7pm šŸ“ Where: Mill City Running Sign up here: eventbrite.co.uk/e/minneapol… #runculture #storytelling #whywerun
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Underneath the Longfellow Bridge in Boston, you'll find a plethora of unique sporting souvenirs. Read more about the relationship between running and collecting here: likethewindmagazine.com/2024… ā€œ[Re]Collectā€ in partnership with @cieleATHLETICS published in #LtW39
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Tickets are going fast for our next event coming up in Nashville! When: Tuesday, May 21 at 7:30pm Where: The Exchange Running Collective What: An evening of global run culture, storytelling & connecting with fellow runners Sign up here: eventbrite.co.uk/e/nashville… #runculture
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Fancy some breakfast tacos and storytelling with like-minded runners? Don't miss out on our upcoming event in Austin this Saturday at 8am. Sign up here: eventbrite.co.uk/e/austin-gl… Tickets for all our Ciele collab events are now live! Reserve your spot here: likethewindmagazine.com/ltw-…
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Welcome to the FUTUREproject, Zen Running Club's three-year mission to build a biodegradable super-shoe that combines sustainability and performance. "The future is a land of possibilities" in partnership with Zen Running Club published in #LtW39 likethewindmagazine.com/2024…
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Join us in Austin next Saturday, May 18 near The Loop after your early morning run for some delicious coffee, breakfast tacos, and storytelling on ā€˜why we run’. View more details and sign up here: eventbrite.co.uk/e/austin-gl…
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You don’t need to take part in an organised race to set yourself a challenge. Ida-Sophie Hegemann found the ideal location to attempt a new FKT: the 66km Karwendel Hƶhenweg. "The time is now" in partnership with The North Face. Full story in #LtW39 likethewindmagazine.com/2024…
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We are excited to announce that we've teamed up with @cieleATHLETICS to organize four epic events across the US and Canada celebrating global run culture. Join us for storytelling, drinks, music and great vibes! šŸ™Œ Signup to any event here: likethewindmagazine.com/ltw-…
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On a Manchester night in 2016, two of the UK’s most celebrated middle-distance runners, Jake Wightman and Andy Baddeley, lined up against one another in a 1,500m heat. "Now and then on the same track" in partnership with New Balance. Full story in #LtW39 likethewindmagazine.com/2024…
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Our Global Run Culture & Storytelling tour continues as we head to Colorado! Please join us in Boulder for a special event with The North Face and Auteur Sportif. šŸ“… Thursday, May 2 at 6:30pm Spots are limited! Signup here: eventbrite.co.uk/e/891005600…
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"Diadora has brought together these designers, athletes and product specialists with a single purpose in mind: supporting athletes who are striving to be the best they can be." "A sense of place" in partnership with Diadora. Full story in #LtW39
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LtW edition 38 has officially landed šŸ“– šŸŽ‰ā  ⁠ In this issue, we explore challenges—both in running and in life—spanning personal triumphs, societal breakthroughs, and the pursuit of untapped potential. Find out more on our shop ⁠ šŸŽØ Cover by @jamesdaw_illustration⁠ ⁠ ⁠
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Run, Read, Repeat What's your mantra? These limited edition premium totes are available now in our shop
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We’re back with another edition of LtW x Ciele running hats. ⁠ Available in various colours: black, navy, royal blue, purple and burgundy.⁠ ⁠ Head to our shop (link in bio) to find out more.
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RUN, READ, REPEAT šŸƒšŸ“– šŸ”ā  ⁠ We launched these tote bags in our Christmas Bundle this week, but we thought you may want to buy them individually... so here you are.⁠ ⁠ Grab yours now at likethewindmagazine.com ⁠ ⁠ ⁠ ⁠
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New product alert šŸ‘€ We're excited to launch our new Christmas Bundle available for pre-order! Have someone in mind who loves to run, read and get inspired? This experiential gift is perfect for them. Head to our shop to learn more
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