To learn about the methodology behind President Trump's reciprocal tariff calculations, visit USTR's website. ustr.gov/issue-areas/recipro…

USTR: "The elasticity of import prices with respect to tariffs, φ, is 0.25. The recent experience with U.S. tariffs on China has demonstrated that tariff passthrough to retail prices was low (Cavallo et al, 2021)." Cavallo et al: φ is 0.945. aeaweb.org/articles?id=10.12…

Transparently, I’m just now starting to learn about tariffs and their impact on American consumers and products (since, conveniently, they don’t teach this in school). From what I’ve gathered, it seems like America has been taken advantage of by nearly everyone. We’ve been paying high tariffs for decades. Take Canada, for example. Trump didn’t start the tariff issue with them. Canada has now imposed a 25% tariff on over $20 billion worth of U.S. imports, including alcohol. Some provinces are even halting or removing American alcohol from shelves altogether. I live in Tennessee, home to amazing distilleries like Jack Daniels, Old Smoky Moonshine, etc. I know amazing people who work at these distilleries. So, here’s my question: Why not buy American? If the past few years have taught us anything, it’s that the most effective way to influence change is with our wallets. Let’s ditch Canadian Crown Royal and other Canadian liquors in favor of Maker’s Mark or another American brand. That translates to whatever the product in question may be. Support AMERICAN companies.