Joined April 2025
- Tweets 73
- Following 8
- Followers 74
- Likes 42
19 Photos and videos
Apr 14
meta's algorithm is only as smart as the signals you send it
if you're sending install events, it finds people who install apps
if you're sending purchase events, it finds people who buy things
configure accordingly
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Apr 14
three types of mobile marketers:
1/ ones who check ROAS daily
2/ ones who check ROAS monthly
3/ ones who check ROAS when finance asks a question
148
Apr 12
the number of apps running UA without postbacks configured correctly is genuinely alarming
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Apr 7
"we paused the campaign because CPI went up"
did revenue go up too? no one checked
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Apr 1
hot take: most apps don't have a scaling problem.
they have a measurement problem that looks like a scaling problem.
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Apr 1
if you know app teams still overpaying for attribution and you refer them to Linkrunner:
20% recurring commission for 6 months. they get 10,000 bonus free installs. everyone wins.
linkrunner.io/partner
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Apr 1
if you're a VC-backed startup still figuring out attribution, you probably shouldn't be paying enterprise MMP prices yet.
so we built something for you. 🧵
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Apr 1
attribution shouldn't be something you figure out after Series A.
the teams that get measurement right early almost always make better budget decisions at scale.
apply here: linkrunner.io/partner
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Apr 1
50,000 installs is enough to:
set up full cross-channel attribution across Meta, Google, and TikTok
run your first real cohort analysis
figure out which campaigns drive actual revenue, not just downloads
before you pay a single rupee.
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Apr 1
the Linkrunner Startup Program is for apps that have raised at least $125K and been incorporated in the last 3 years.
you get:
50,000 free installs (2x the standard tier)
dedicated onboarding from our team
priority beta access to Creative Intelligence
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Apr 1
most early-stage apps hit the same wall:
you're running paid UA, creatives are live, installs are coming in. but you can't tell which campaigns are actually working. so you optimise blind. or you pay ₹3-8 per install to a legacy MMP to tell you.
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Apr 1
CPI went down. nice. now check if the users who came in are actually doing anything.
cheap installs and good installs are two separate categories that occasionally overlap
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Mar 31
"active user" means nothing without a definition. opened the app = active? completed onboarding = active? made a purchase = active?
pick one. write it down. don't change it.
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Mar 31
growth teams that review cohorts weekly make better budget calls than growth teams that review totals weekly
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Mar 30
the moment a growth team actually needs an MMP is usually about 6 months after they should have gotten one
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Mar 30
"we optimise for installs" ok but does the install pay you back
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Mar 27
hot take: AI will NEVER replace a marketers job - ofc, it will help you become a better marketer, but marketing will always need human touch
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Mar 23
A quick way to make money? 💲
refer linkrunner to an app team - and if they switch and stay, you earn 20% recurring commission for 6 months
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