@Lisa_Utz profile picture
Lisa Utzschneider @Lisa_Utz

CEO at @integralads

Joined March 2015
  • Tweets 268
  • Following 211
  • Followers 766
52 Photos and videos
As brands ask themselves how they will adjust to a post-cookie world, our latest report suggests that contextual targeting can be a critical tool for marketers looking to adapt. See our findings here! integr.al/3QFXKfJ

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Honored to be recognized by @CampaignLiveUS on this year's stellar list of Female Frontier awards winners. I couldn't be prouder to be Leading the Charge in Tech at @integralads! If you can't see her, you can't be her. #FemaleFrontiers integr.al/3gfKYnx

Meet the 2022 Female Frontier honorees

The Campaign US Female Frontier Awards celebrate women breaking boundaries in a historically male-dominated industry.

campaignlive.com
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Planning for the metaverse? Here are three ways brands can think ahead and a few predictions I shared with The Drum: integr.al/3AAMoSN

What brands need to know before testing their plans for the metaverse

thedrum.com
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Today we announced an industry first with the launch of our new CTV dashboard in IAS Signal! Read more about how we're revolutionizing CTV advertising with highly advanced, live insights on media quality. integr.al/3AA2Vqa
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Excited to share that Robert Janecek has been appointed our new Chief Information Officer! Rob's deep technical expertise and leadership will continue to support our growth at IAS. #ONETEAM integr.al/3rTGaJZ
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Thank you @lordscheckner for the great conversation! Wonderful to kick off 2022 with the @advertisingweek team and Great Minds podcast, as I celebrate 3 years at IAS and reflect on some amazing moments that led me here. integr.al/355FnxG
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I'm excited to welcome Csaba Szabo as our new Managing Director, EMEA. His passion for and expertise in tech will continue to fuel our industry leadership and growth across Europe! integr.al/3qauWB6
Today marks my third year at IAS! As a first-time CEO, I signed up for an exciting challenge & adventure. It has been all of this & more. I'm grateful every day for our dedicated, brilliant & hard-working team. Here's to the next leg of our journey together. Hats on! #Oneteam
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Honored that IAS was named a Best Company for Diversity by @Comparably, based on feedback from our employees! #oneteam integr.al/33EEGL5
Our 2022 Industry Pulse Report is out! Excited to share the top trends U.S. digital media experts have their eyes on for the year ahead, from mobile video to digital audio: integr.al/3p0iYcI
Proud to be selected for @BusinessInsider's Hottest Adtech Companies of 2021 list! It’s been an amazing year of growth, product innovations, partnerships & teamwork at @integralads. integr.al/3rYMmlk

The 21 hottest adtech companies of 2021

The adtech industry has largely rebounded from 2020 with new funding, IPOs, and a focus on streaming TV.

businessinsider.com
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Thrilled to announce an advanced integration with @TeamMediaocean, delivering a new level of automated campaign management for media buyers and planners. Read more about benefits for advertisers here! integr.al/3y7LXOG
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We continue to build on the success of Context Control, delivering tools that support the ongoing growth of contextual targeting. Contextual tools can drive increases in click through rates up to 120%. Read more about the latest here! integr.al/31dH7Dz
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Audio advertising continues to grow, and marketers need new ways to navigate this opportunity along with brand risk. Excited to share my insights on these important trends in @TechCrunch: integr.al/3xFdaIg

Avoiding brand risk in podcast advertising | TechCrunch

With audio advertising on the rise with no signs of slowing down, here’s what brands need to consider when diving into the growing audio pool.

techcrunch.com
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Enjoyed talking with @Benzinga's Spencer Israel and Aaron Bry about the latest updates from @integralads, including how we address media quality, our work with @TikTok_US, and more! integr.al/3xbZDYp @SJisrael @aaronbry5
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As programmatic spending increases, our latest research suggests more advertisers will invest in supply path optimization next year. Read more about these findings! integr.al/30s2qAo
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Thank you @gregstuart, looking forward to working together and with the entire @MMAGlobal Global Board to build the future of marketing!
Greg Stuart
@gregstuart
12 Nov 2021
Thrilled to have Lisa Utzschneider, Chief Executive Officer, Integral Ad Science on our Global Board. @Lisa_Utz @integralads #shapethefuture
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I'm proud of our impressive results in the third quarter. With our global team, customers, and partners, we're setting the standard for digital media quality. integr.al/3Hal7th
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Enjoyed sharing more about our culture and “Hats On” philosophy at @IntegralAds. Thank you @dougalshawBBC and @BBC! integr.al/3F77LMF

CEO Secrets: 'Wearing caps on video calls keeps us unified'

A CEO reveals a simple trick she used to keep her team feeling unified through Covid.

bbc.com
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Honored to share more about how we've approached our commitment to diversity, equity, and inclusion at @integralads. #DEI
Vista Equity Partners
@Vista_Equity
9 Nov 2021
Through the transformational power of technology and leveraging our size and scale, we’re committed to creating ongoing, meaningful change. Read our #ESG and #DEI Report to learn more about our efforts: bit.ly/3BYSATQ
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