My Kroger's has roughly 170 options for pasta sauce. 210 sparkling water SKUs. 40 syrups. 100 sizes & brands of bottled water. For what? It's choice overload and the logistics of all this raises prices.
Aldi is going to crush it in the US. The concept of smaller footprint, limited selection, simpler display, and mostly private label to achieve a lower price point is spot on.
The endless rows and selection used to amaze the Soviets. But it's been taken too far, creating choice paralysis, wasting time, and driving up costs. Just wish Aldi was publicly traded.