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Logit Group @LogitGroup

Logit Group is a technology-driven research execution partner transforming data collection into a competitive advantage. #MarketResearch #MRx

Joined May 2011
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The Market Research industry didn’t just inherit a data quality problem. It priced its way into one. hubs.ly/Q04lshSz0 #MarketResearch #DataQuality #SampleQuality #Insights #SurveyResearch #MRX #Calibr8 #ResearchExecuted

The Industry Didn’t Just Inherit a Data Quality Problem. It Priced Its Way Into One

Read time: 7 mins The market research data quality problem is often framed as a respondent issue, but the reality is more complex. From pricing pressure and incentive structures to recruitment...

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🏠 Most Canadians still expect housing prices to rise, but the outlook is more mixed than before. Regional gaps are widening, and renters remain cautious about entering the market. Full insights: hubs.ly/Q04fcxMG0 #HousingMarket #RealEstateTrends #ResearchExecuted

Canadian Housing Price Expectations: What Canadians Predict for the Next 12 Months

Read time: 3 mins Canadian housing price expectations remain tilted toward growth, with most Canadians believing prices will rise over the next 12 months despite ongoing uncertainty. While expectat...

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Gas prices are changing behavior in real time. 9 in 10 Canadians are concerned. Many are driving less and staying closer to home this summer. The shift is happening now 👇 hubs.ly/Q04drs_-0 #MarketResearch #ConsumerBehavior #Insights #TravelTrends #ResearchExecuted

Gas Prices Impact on Canadians: Behavior Changes and Summer Travel Plans

Read time: 4 mins Gas prices impact on Canadians is becoming increasingly visible as rising fuel costs drive widespread concern and real changes in everyday behavior. With nine in ten Canadians...

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AI is widely used in Canada—but most people still see it as a tool, not a companion. Adoption is high. Emotional connection is not. That gap is where things get interesting 👇 hubs.ly/Q04cqYJL0 #MarketResearch #AI #Insights #ConsumerBehavior #ResearchExecuted

AI Usage in Canada: Most See AI as a Tool, Not a Companion

Read time: 4 mins AI usage in Canada is now part of everyday life for most people, with two thirds of Canadians using at least one AI-based tool or service. While adoption is widespread, the way...

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Canadian savings habits 2026 show most are still saving but fewer are contributing to RRSPs and financial gaps are growing. Read more: hubs.ly/Q047Mc1j0 #MarketResearch #ConsumerInsights #FinancialTrends #Savings #ResearchExecuted

Canadian Savings Habits 2026: How Much Canadians Are Saving and What It Means for Financial Security

Read time: 2 mins Canadian savings habits 2026 highlight a growing divide in financial security, as most Canadians continue to save despite rising costs, but far fewer are contributing to RRSPs, with...

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🏒🇨🇦 How are Canadians watching the Winter Olympics? Our latest study finds: 🔹 Ice hockey is the clear favourite 🔹 Cable TV still dominates 🔹 Younger Canadians prefer streaming & social Full results: hubs.ly/Q043SYMb0 #WinterOlympics #ResearchExecuted

Canadians Watching the Winter Olympics: Who’s Tuning In and How They’re Viewing

Read time: 4 mins Canadians watching the Winter Olympics are highly engaged as the Games head into their final days, with most already tuning in or planning to watch before February 22. Interest...

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📱 Our latest study with Narrative Research shows that 37% of Canadians are actively trying to reduce their screen time — led by Millennials and Gen Z — with health and balance driving the change. hubs.ly/Q041bBv-0 #ScreenTime #DigitalWellbeing #ResearchExecuted

Canadians Reducing Screen Time: Who’s Cutting Back and Why

Our latest survey results reveal that while a majority of adults feel comfortable with their current amount of screen time, a substantial minority are working to cut back. Our findings show that 37%...

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Data Privacy Day is part of the global STOP. THINK. CONNECT. campaign, an initiative of the National Cybersecurity Alliance, aligning with how Logit approaches research by prioritizing data protection, responsible handling, and trust. #DataPrivacyDay #STOPTHINKCONNECT
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Scams affect everyone. While only 3 in 10 Canadians have personally fallen for a scam, most are concerned—and many are taking steps to protect themselves. Our latest survey explores how Canadians are responding to fraud: hubs.ly/Q03-_j020 #ScamAwareness #ResearchExecuted

Canadians Concerned About Scams as Fraud Touches Every Demographic

Read time: 2 mins Canadians concerned about scams are increasingly aware of the risks posed by fraudulent emails, texts, calls, and online schemes, as new research shows that while only a minority...

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Canadians are leaning into a calmer holiday season this year 🇨🇦🎄 More than half plan to stay home, while travel is mostly close to home rather than abroad. The big picture? hubs.ly/Q03YM-VG0 #Canada #HolidayInsights #PublicOpinion #SurveyInsights

Canadian Holiday Travel Plans 2025: Why Most Canadians Are Staying Close to Home

Read time: 2 mins Canadian holiday travel plans 2025 reveal a clear shift toward slower, more home-based celebrations, with most Canadians choosing to stay close to home and only a minority planning...

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🎄New survey: 90% of Canadians are celebrating something this December. Christmas leads (87%), most decorate inside (79%), and half take it outdoors. Peak decorating? Late Nov–early Dec. Full findings: hubs.ly/Q03Wx79x0 #HolidayInsights #ResearchExecuted

Holiday Celebrations in Canada: How and When Canadians Decorate for December

Read time: 3 mins Holiday celebrations in Canada are well underway, with nine in ten Canadians planning to mark a special occasion this December. Christmas leads the way at 87 percent, while smaller...

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🇨🇦🇺🇸 Most Canadians aren’t laughing at the “51st state” idea. Our new survey with Narrative Research shows: • 75% say it’s insulting • 11% see it as a compliment • Gen Z is most open to it Full results: hubs.ly/Q03W4J800 #CanadianIdentity #ResearchExecuted

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On Veterans Day, we express our gratitude to all who have served in the U.S. Armed Forces. Your commitment, courage, and sacrifice inspire us and remind us of the strength that unites us. Thank you for your service. #VeteransDay #ThankYouVeterans#Gratitude
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Today, we honour the bravery and sacrifice of those who served and continue to serve our country. Their courage protects the freedoms we hold dear, and their legacy reminds us of the cost of peace. We remember. #RemembranceDay #Canada #LestWeForget
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Canadian Halloween habits 2025: 🍬 50% hand out candy, 🎭 25% dress up, 🏠 33% decorate their homes. Who’s ready for spooky season? Full survey: hubs.ly/Q03QXQXM0

Canadian Halloween Habits 2025: Costumes, Candy, and Haunted Homes

Read time: 3 mins Halloween in Canada isn’t just a kids’ holiday — it’s a full-on celebration of creativity, community, and candy. Our 2025 survey reveals fascinating Canadian Halloween habits,...

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🍁 Canadians Willing to Pay More for Local Products Our survey shows most Canadians choose Canadian-made groceries even at a higher price, across all regions and income levels. 💡 Full insights: hubs.ly/Q03PM2GQ0

Canadians Show Strong Willingness to Pay More for Canadian Products

Recent research highlights a clear willingness to pay more for Canadian products, reflecting the country’s deep sense of national loyalty and pride in supporting local producers. Across income levels...

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🍁 Canadians are divided on the National Day for Truth & Reconciliation: ✅ ~50% support a statutory holiday ✅ 30% plan to work, 25% take a day off ✅ Younger Canadians show stronger support Insights: hubs.ly/Q03L2qmd0 #TruthAndReconciliation #Canada #SurveyInsights

Canadians’ Views on the National Day for Truth and Reconciliation as a Statutory Holiday

Four years after its establishment, the National Day for Truth and Reconciliation continues to prompt discussion across Canada. While the day honors the legacy of the residential school system and...

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🔑 Online Passwords in Canada: What We Found: ✅ Gen X most frustrated; Gen Z & Millennials less so ✅ 14% still use paper or notes for passwords ✅ 30% use password managers, 26% use biometrics hubs.ly/Q03KCq300 #PasswordManagement #CyberSecurity

How Canadians Manage and Protect Their Online Logins

Read time: 4 mins Online passwords, a required modern necessity, lead to frustrations for four-in-ten Canadians. And while Gen Z and Millennials, who grew up having a multitude of passwords, are less...

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🚗 Canadians are rethinking transportation in 2025: 75% concerned about fuel costs 50% travel alone by car 10% primarily use public transit 50% worry about transit availability & reliability Explore the full insights: hubs.ly/Q03Hr9nF0

Canadian Transportation Concerns in 2025: Driving, Fuel, and Transit Insights

Read time: 5 mins Results of our latest national survey show that issues related to transportation are key concerns for Canadians in 2025, particularly issues related to driving. Indeed, close to...

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⏳ Still time to take the 2025 #GRITsurvey! Logit Group will donate $25 to the Leukemia & Lymphoma Society for every Logit mention. Take part, make an impact → hubs.ly/Q03Cgskn0 #GRIT2025 #MRXcommunity #MarketResearch #ResearchInnovation
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