We are a creative consultancy grown from journalistic roots.
Joined December 2012
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30 Nov 2021
Each week we answer a pressing brand question and offer insights that you can use. We hope you subscribe to our newsletter and come along for the ride: longdash.co/newsletter/
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9 Jun 2023
Translating data into insights without putting anyone to sleep: It’s a challenge we’ve navigated and a skill we’ve sharpened over the years. Here are 3 tips on telling a data-driven story that resonates with your audience: eepurl.com/is4YRM
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2 Jun 2023
We still make interviewing mistakes. But with each conversation comes a treasure trove of insight, including how to refine our approach for next time.
Learn from our recent missteps in this week's newsletter: eepurl.com/isp3S6
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26 May 2023
Are you getting the most out of your content?
Instead of posting content once and moving on, create a constellation of content to translate ideas across many platforms for many audiences.
Learn more in this week’s newsletter: eepurl.com/ir5G7A
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12 May 2023
Most brand leaders say that content marketing leads to the highest return on investment. But they aren’t only talking about revenue growth. Learn how brands can benefit from their publishing efforts before their audiences even become customers. eepurl.com/iq88WM
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5 May 2023
For a brand to get the most out of its thought leadership practice, it needs to nail the writer-editor relationship. Here are four tips for editors as they navigate the writing process and help their brand see content marketing ROI.
Read here: eepurl.com/ip_VpE
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28 Apr 2023
Most content fails to break through because it puts the brand first, not the audiences you're trying to reach. Use these frameworks to reorient your content around what your audiences need. mailchi.mp/longdash/dont-let…
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26 Apr 2023
For a thought leadership piece to make an impact, brands need an editor. Karen Houston, senior editor at Long Dash, explains how editors can best guide the writing process in her piece published by @ANAmarketers
ana.net/miccontent/show/id/i…
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14 Apr 2023
For many brands, the challenge isn’t getting audience data—it’s getting meaningful data. This starts with asking the right questions. We looked at how journalists' ask great questions and share tips on drawing out the best responses. eepurl.com/ioZky6
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12 Apr 2023
In a world shaped by AI chatbots and digital echo chambers, brands that tell candid, unscripted, human-centered stories are the ones that stand out. That’s why we’re launching Long Dash Studio.
longdash.co/altered/why-trut…
ALT Camera lens pointed at a subject outside of the frame against red and orange background.
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31 Mar 2023
What’s the secret to writing a compelling, actionable thought leadership piece?
This week, our team explores how brands can strengthen their thought leadership practice and see business growth as a result. Read the full issue here.
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31 Mar 2023
Subscribe to our weekly newsletter on the future of brand here:
longdash.co/newsletter/
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14 Mar 2023
Bella Pittinger, Gen Z senior copywriter at Long Dash, explains the challenges of being a young employee joining a remote workplace and what company veterans can do to help in @FastCompany.
fastcompany.com/90865021/gen…
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21 Feb 2023
What can the early 2000s “dot-com bubble burst,” and its obvious rebound, teach us about the future of blockchain?
Ioan Ifrim, associate program director at Long Dash, explores these lessons and their implications for brand leaders in Altered. 👇
longdash.co/altered/avoiding…
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10 Feb 2023
Do $7 million Super Bowl ads really work?
In this week’s newsletter, we explore why huge investments in brand awareness don’t always result in sales and why it’s critical for brands to have a follow-up strategy focused on cultivating loyalty.
us13.campaign-archive.com/?e…
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10 Feb 2023
Subscribe to OnBrand, our weekly newsletter on the future of brand here:
longdash.co/newsletter/
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6 Feb 2023
The hype—and legal ambiguity—around AI-imaging tools has brands wondering how they should be incorporating the new tech into their brand strategy.
We explore this question and how brands like @Stitchfix and @HeinzTweets are using these tools in OnBrand👇
us13.campaign-archive.com/?e…
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6 Feb 2023
Subscribe to OnBrand, our weekly newsletter on the future of brand here:
longdash.co/newsletter/
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27 Jan 2023
Brands looking to earn trust and loyalty from their consumers need to think like journalists.
Aaron Morrissey, director of editorial at Long Dash, explains how using a journalistic approach can unlock deeper connections with audiences.
longdash.co/altered/brands-n…
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23 Jan 2023
What if a brand's audience includes both dads and supermodels?
In this week's OnBrand, we explore how @newbalance grappled with its two very different audiences and found a creative way to appeal to both.
us13.campaign-archive.com/?e…
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20 Jan 2023
It’s no longer enough to rely solely on demographic or psychographic segmentation to define your brand’s audience.
Jason Tomassini, VP of Editorial at Long Dash, explains how to go beyond the basics—and create a loyal, growing community in the process.
longdash.co/altered/brands-d…
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