@Sportico Top 50 SportBusiness Twitter accounts • MSc Economics & Management • SportsBiz • FootballFinance
Joined January 2015
- Tweets 28,424
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4,134 Photos and videos
Pinned Tweet
22 Aug 2025
🚨Premier League clubs made more than £1bn from their shirts alone last season, taking into account the value of their kit supplier deals, front-of-shirt sponsors and income from sleeve sponsors. Kit manufacturers have committed to providing nearly £492m across twenty agreements.
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Łukasz Bączek retweeted
In the second season of their partnership with the Knicks, Abu Dhabi achieved their greatest sporting success yet. The Abu Dhabi Experience patch appears on the NBA champions' jersey as part of a deal worth $30m annually.
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The NY Knicks waited half a century for major success. Merchandise sales will reach record highs. The NY Knicks 2026 Champions Locker Room 9FIFTY Snapback Hat sold ~20,000 units in 24 hours, generating ~$920,000 in revenue.
Initial allotment of New Era Knicks championship hats have sold out. New Era’s next guaranteed time for the next allotment of hats is in August.
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Łukasz Bączek retweeted
The New York City skyline after the Knicks won their first NBA title in 53 years:
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Łukasz Bączek retweeted
Arsenal—23 years
Knicks—53 years
Two long barren runs come to an end in 2026 🤝
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Łukasz Bączek retweeted
🚨 Friday night’s U.S.-Paraguay contest was the most-watched USMNT telecast ever and the most-viewed FIFA Men’s World Cup Group Stage telecast in English-language US history, with 15,986,000 viewers tuning in, Fox Sports said Saturday.
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Łukasz Bączek retweeted
🇺🇸 Telemundo's history-making continues.
With a Total Audience Delivery of 8.9 million viewers, USA vs. Paraguay on @Telemundo, @Peacock, and Telemundo streaming platforms:
✔️ Most-watched Team USA FIFA World Cup™ match EVER on Spanish-language TV.
✔️ Most-watched FIFA World Cup™ Group Stage match not featuring Mexico in Spanish-language TV history.
✔️ 156% vs. Team USA's first FIFA World Cup™ Group Stage match in 2022 (3.5 million viewers vs. Wales).
Telemundo knows ball. Y EN ESPAÑOL.
#MundialTelemundo
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🚨 Friday night’s U.S.-Paraguay contest was the most-watched USMNT telecast ever and the most-viewed FIFA Men’s World Cup Group Stage telecast in English-language US history, with 15,986,000 viewers tuning in, Fox Sports said Saturday.
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The game’s peak audience was from 10:45 p.m. to 11 p.m. ET, when 18,860,000 people watched. Viewership was up 106% from the first USMNT Group Stage telecast on Fox in 2022, where 7,763,000 people tuned into a 1-1 draw against Wales.
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A total of approx. 25m viewers watched the US victory over Paraguay on television and streaming services:
◾15.986m on FOX English language coverage
◾8.9m on Comcast's Spanish language broadcast on Telemundo/Peacock
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Łukasz Bączek retweeted
Jun 13
If true, these are idiotic accusations by some at Manchester City. Arsenal, sponsored by Betway, don't have such problems. I don't know how dissatisfied MUFC are with Chivas Regal's decision to end its partnership and sign a deal with Arsenal.
Jun 13
🚨 Manchester United's expected sponsorship deal with Betway has left some figures at Manchester City miffed, where Betway have been a club partner since July 2024. Some at Man City suggest Omar Berrada is once again taking his cue from his former employers.
[@samuelluckhurst]
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Jun 13
US brands and Aramco mega-deal drive record Fifa sponsorship income (paywall) sponsorship.sportbusiness.co…
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Łukasz Bączek retweeted
Jun 13
Devil in the detail & interpretation, but potential here for quite a radical shake up of the Olympic sports programme
Jun 11
⬇️ Full story ⬇️
olympics.com/ioc/news/fit-fo…
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Jun 13
If true, these are idiotic accusations by some at Manchester City. Arsenal, sponsored by Betway, don't have such problems. I don't know how dissatisfied MUFC are with Chivas Regal's decision to end its partnership and sign a deal with Arsenal.
Jun 13
🚨 Manchester United's expected sponsorship deal with Betway has left some figures at Manchester City miffed, where Betway have been a club partner since July 2024. Some at Man City suggest Omar Berrada is once again taking his cue from his former employers.
[@samuelluckhurst]
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Jun 13
The same applies to Liverpool, which lost to Arsenal in the battle for the Bitpanda contract.
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Jun 12
Naming-rights sponsors to forgo nearly $135M in media exposure at U.S. World Cup stadiums sportsbusinessjournal.com/Ar…
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Łukasz Bączek retweeted
Jun 12
Since January 2024, Arsenal's official automotive partner has been MG, a brand owned by Shanghai-based SAIC Motor. The 3.5-year contract with MG Motor will expire at the end of the 2026/27 season.
Jun 12
Declan Rice has reached a sponsorship agreement with high-tech car manufacturer Xiaomi in China. The Xiaomi brand is preparing to enter the European market next year. Aggressive pricing, hyper-technological solutions, and a premium positioning characterise the Xiaomi offering.
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