I was interviewed on Times Radio this morning as a social media expert talking about the IPPR report claiming social media has become “anti-social.” I disagree. Social media isn’t less social. It’s just social in different places now. The feed has moved from people you know to content you’re interested in. That’s not a tragedy is it? It’s just the algorithm doing exactly what it’s designed to do… honestly? I prefer it. You’re not scrolling past your mate’s lunch anymore. You’re seeing content you actually want to watch. The real social stuff? It moved. Group chats, DMs, private communities. We can’t measure it, that’s dark social but it’s happening more than ever. Also, everyday users just post less than they used to. So of course there’s less friend content in the feed. Less goes in, less comes out. My bigger point? Maybe we all just need to get outside and touch some grass. We’re spending a lot of time watching what strangers are doing online and calling it connection. The BBC want to build a public service social platform. 🤣 Interesting idea. But people go where the content is good. That’s a very hard problem to solve. Also who wants a state policed social network? That’s worse than any algorithm eh? Social media hasn’t become anti-social. It’s become interest-based!! And real socialising? It’s just somewhere you can’t see it. Thoughts? —— Ps: This is me, I took the assignment from a mini break gorgeous Italy! 🇮🇹 and now on way home.

The ones who are best at using gen AI for content are the ones you wouldn’t know are using it. Because they aren’t using to generate ideas or to write the full content, but they are using it to speed things up and increase quality output. AI cannot replace taste, distinctiveness and your story.

Being kind shouldn't need an excuse.

Is there a nice marketing and business part of X that I don’t know about? I don’t want to see any political stuff. Just all rainbows and butterflies and marketing / business people sharing the process

Calling all those working in social media - help us define the career ladder & make the industry better for all - fill out the survey here: socialday.live/career-survey

AI search is changing who gets found. Platforms that publish consistent, specific, industry content are getting cited in AI answers. Generic brand accounts are invisible. This is the new SEO and many marketers haven’t clocked it yet.

Sponsors aren’t asking “how many attendees.” They’re asking “who’s in the room.” The brief has completely changed.

Any business owner or entrepreneurs I can connect with here?

Are there any digital marketing or social media people still using Twitter - oops I mean X?

#journorequest £250k raised by female founder ahead of IWD Women’s digital marketing and business skills provider Skills of the Future Ltd, the company behind Digital Women, has secured a £250K EIS investment ahead of International Women’s Day #IWD

Open letter Objection to the Government's Proposed Copyright Exemption for Generative AI Training open.substack.com/pub/agains…

Happy Christmas everyone 🌲 🎅

Dear Entrepreneurs, Now is the time to have your voice heard. Next week, @UKLabour is planning to remove Entrepreneurs Relief. This, therefore removes any reward for starting a business. The equity you build in your company, when taxed, will be the treat the same as someone who has made a profit on Apple or Google shares they have bought. Years of hard work, sacrifices, risks and sleepless nights to have no recognition for this, is a disgrace. Entrepreneurs are a valuable asset for any country and the UK has a long history of innovation. Sadly, If these changes go ahead - that could be lost. So far I’ve collected over 1,000 signatures of Entrepreneurs requesting these changes to be prevented. Now could be the last chance we get - once tax changes are made they generally do not get reversed. This benefit could be lost forever. A letter will be going to @RachelReevesMP & @Keir_Starmer this week - make our voices heard. If you would like to sign this letter, please send your title and email address to hello@fearlessadventures.co.uk

The 5th Dogs at Polling Stations outing for this pack - 2019, 2021, 2022, May 2024 and today! Remembering those original members who’ve since passed 😢 and welcoming our newbies! 

#dogsatpollingstations #GeneralElection2024 #GE2024 #Dulwich