We are Helping #SmallBusiness #Educators and Individuals in creating their #Digital Footprints. Like Us on fb.me/M2WDS

Joined June 2017
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🥳Happy Birthday @gmail. We can't imagine our life without you. Thank you ✉️
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Digital Marketing Jargon Buster! 💥 37.) URL or Uniform Resource Locator —­ The unique address of a page or piece of digital content on the Internet. E.g. “Aunt Sue, you can access my website by typing the URL into your browser.”
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Digital Marketing Jargon Buster! 💥 36.) Unique Visitor­ — A single visitor to a website during a specific period of time. E.g. “No matter how many times Uncle Bob visits my website, he’s still just one unique visitor.”
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Digital Marketing Jargon Buster! 💥 35.) Traffic Acquisition­ The process of attracting visitors ­ often referred to as traffic­ to websites, mobile apps and other digital assets. E.g. “My acquisition strategy focuses on targeting people who have recently bought old houses.”
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Digital Marketing Jargon Buster! 💥 34.) Social Network­ — A community of individuals creating and sharing content. E.g. “Social networks could be a good place for me to showcase my beautiful foyer murals and maybe get new customers.”
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Digital Marketing Jargon Buster! 💥 33.) Social Media­ — Content such as text, images, or videos, created by individuals and shared across the Internet. E.g. “Social media changes all the time, so I hired my niece to help me create a social media strategy.”
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Digital Marketing Jargon Buster! 💥 32.) Session or Visit ­ — A group of interactions that take place on your website within a given time frame. For example a single session can contain multiple page views and e­commerce transactions.
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Digital Marketing Jargon Buster! 💥 31.) Search Engine Results Page (SERP)­ — A list of results appearing in a search engine in response to a user’s search query.
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Digital Marketing Jargon Buster! 💥 30.) Search Engine Marketing (SEM)­ — A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in.
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Digital Marketing Jargon Buster! 💥 29.) Search Engine Optimization (SEO)­ — The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic or unpaid search engine results.
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Digital Marketing Jargon Buster! 💥 28.) Search Engine­ — A tool that indexes and returns relevant digital content in response to users’ keywords. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex and more.
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Digital Marketing Jargon Buster! 💥 27.) Ranking­ — A listing’s position on a search engine results page. E.g. “With a lot of work, I’m hoping to get my website to the #1 ranking on search engines.”
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Digital Marketing Jargon Buster! 💥 26.) Query or Search Term­ — The keyword or phrase a user types into a search engine in order to find what they’re looking for.
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Digital Marketing Jargon Buster! 💥 25.) Pay­-Per­-Click (PPC)­ — An advertising system in which advertisers pay for users to click on their advertisements. E.g. “I’m going to use pay­-per-­click adverts to promote my new faux finishes.”
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Digital Marketing Jargon Buster! 💥 24.) Paid Listings­ — Advertisements that appear on search engines results pages. E.g. “I’m thinking about paying to have my website appear in the paid listings, so that I can bring more customers to my website.”
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Digital Marketing Jargon Buster! 💥 23.) Natural Listings or Organic Listings­ — Results from a search engine that are not paid adverts. E.g. “The higher my website ranks in a search engine’s natural listings, the more website traffic I’ll get.”
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Digital Marketing Jargon Buster! 💥 22.) Mobile Device­ — A portable device, such as a smartphone or tablet, capable of connecting to the Internet and running applications.
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Digital Marketing Jargon Buster! 💥 21.) Link­ — A text or image that provides a link from one web page or website to another. E.g. “When a major home decor blog linked to my website, I got a lot more visitors.”
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Digital Marketing Jargon Buster! 💥 20.) Landing Page­ — The first page on a website that a person usually sees—not necessarily the home page of that website. E.g. “I’m adding a coupon to my landing page so that my website visitors will be encouraged to buy.”
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