Joined May 2020
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82 Photos and videos
Most marketing research stops at the first answer because it "fits on a slide." But a surface finding is not a strategy. Every campaign is a test of a hypothesis. #Marketing #Advertising #MadConversations
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Stop marketing to a theoretical crowd. You aren't selling to a perfect audience; you are selling to real, tired, emotional people making choices on autopilot. Speak to the human, not the mass market grid. #MassMarketing #MadConversations #TheMaking #Marketing
Welcome to The Making . We are pulling back the curtain on the hardest lessons learned directly in the field by Ghana’s top MAD visionaries.If you want to level up your practice, stay locked .Episode is out now #MADconversations #GhanaMarketing #Advertising
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How to build a great brand with a strong advertising identity?
A good identity isn't just aesthetic. It is your carefully curated blueprint market dominance.We begun the break down in Season 1 but the work doesn't stop.Season 2 out soon
#madconversations #marketing #advertising
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A set treasure map. A blueprint. An instruction sheet.
Things the Ghanaian advertising industry knows nothing about... yet.
Season 1 begun : The Great Archives of Powerful Advertising Strategies. Get ready to rewrite the playbook. 🇬🇭
#madconversations #advertising #marketing
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As a Ghanaian, you know the Highlife sound cannot be authentically replicated anywhere else. Marketing thrives when you push familiar factors. If you want to capture a market, you have to play their rhythm. Season 1 Finale is live
#MadConversations #Marketing #Highlife
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It didn’t start today. It started with our forefathers.
Sound is our culture, our way of life, and the very foundation of how we market, advertise, and communicate.Season 1 is wrapped, but the lessons are ageless. Catch the finale on YouTube. #MadConversations #Marketing #Ghana
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What’s the secret to getting a Ghanaian's attention?
Music & Dance are just the baseline. In our Season 1 finale, we’re cracking the code to marketing in Ghana.
The recap is live on YouTube now! 👇 [youtu.be/lOIjG6iQJXY?si=7-XX…]
#MadConversations #Marketing #Advertising #GhanaTwitter
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You don’t even have to drink beer to know exactly what song is playing . How do a few seconds of sound become decades of memory? We sat down with the creators, marketers, and artists to find out.
Season Finale OUT NOW .
#madconversations #ghana #music #marketing #viral
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Can a dance challenge actually move units? For the Camon 20, it didn't just move them, it sold them out. Awurakua reveals how they hit 240% of their sales target by prioritizing brand experience over spec wars.
#madconversations #podcast #marketing
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From 5 entries to 200 MILLION impression. Awurakua’s team unlocked a level of reach that traditional paid ads couldn't touch. This is the power of emotional* connection.
#madconversations #marketing #advertising #podcast
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Marketers "chance" into the field.Awurakua used her background in psychology, English,and theater to master the art of brand storytelling. Turns out, a non-linear path is the perfect foundation for understanding the human mind.
#madconversations #marketing #advertising #podcast
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Failed attempts to 200,000,000 in sales. In this episode we are diving deep into:The strategy behind legendary campaigns. How to crush your marketing KPIs.Why AI is the new frontier for advertising . Ready to scale? Episode live tomorrow.#madconversations #podcast #marketing
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Imagine your voice on any track, in any style. The world of AI voice replication is here, and it’s opening up a wild new frontier (and some serious legal questions) for artists everywhere. #madconversations #GhanaTwitter #ai
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Don’t let the algorithm replace your spark. ✨ AI is a tool, but your unique story is your superpower. Learn why protecting your "creative juice" is the most important career move you'll make this year.#madconversation #ai #GhanaTwitter
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What do you do when the world shuts down? You innovate. Locked in the heart of COVID, were high-stakes bet to launch Kelvin Boy's Black Star album virtually, proving that digital is the new stage.#madconversation #GhanaTwitter #music #advertising
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Way before the TikTok wave took over, we were already engineering the moves.Revisit the 2021 campaign that proved dance and digital are a brand's best friend. #madconversations #GhanaTwitter #ai #advertising #music #podcast
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The jingles were just the start. 🎧
AI is rewriting advertising . Deepfakes, IP, and all.
Episode 7 out tomorrow.[ youtube.com/@mad.conversatio…]
Are you watching, or already replaced?
#AI #Advertising #podcast #GhanaTwitter
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His words. Not mine. The Pata Pata jingle had done so much equity-building work before Centre Stage even touched the account that the song was already carrying any campaign attached to it. That is brand building. MAD Conversations EP07 #MadConversations #podcast #GhanaTwitter
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The Pata Pata recording on the Club Beer ad? A commissioned studio remake. Not Osibisa. Not Miriam Makeba. Michael Gordon just dismantled 30 years of assumption. MAD Conversations EP07 [youtu.be/kKmeKI4E7s8?si=wnOm…]
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