ALT Graphic titled 'Business Models in the AI Era' that is divided into four quadrants (clockwise from top left): Customer proxy, Orchestrator, Existing , and Modular curator. The vertical axis, action on behalf of customers, indicates that companies either assist customers (bottom), playing a supportive role in helping them reach outcomes, or represent them (top), autonomously achieving outcomes for them within guardrails. The horizontal axis, business execution, demonstrates companies taking either a structured (left) or adaptive approach (right). The structured approach starts with a specified business process and builds toward outcomes, with AI executing predefined flows of activity.