This is a very illuminating thread for a small business on here
Linking to other sites (such as an Etsy store) hurt your engagement?
Posting photos can help boost engagement? Let’s test that theory out!
How to optimize for the algorithm:
Likes, then retweets, then replies
You are clustered - posting outside it hurts
Links hurt. Mutes & unfollows hurt
Misinformation is down-ranked
Images & videos help
Blue extends reach
Making up words or misspelling hurts