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MCS Health @MCSHealthcarePR

MCS Healthcare Public Relations is a communications agency that has been providing its clients with creativity, service and results since its inception in 1985.

Joined February 2010
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As AI continues to reshape #healthcare & #pharma marketing, personalization remains a key opportunity and challenge. Learn why generic AI solutions often fall short in healthcare and what it takes to drive more meaningful, compliant & relevant engagement: bit.ly/4og97fO

Why generic AI-powered personalization falls short in pharma marketing - PharmaLive

Generic AI promises hyper-relevant HCP engagement, but in a highly regulated industry with strict privacy requirements and complex clinical realities, current tools often fall short in terms of...

pharmalive.com
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Health conversations are happening online first and trusted creators are helping make complex medical topics more approachable. As misinformation grows, learn how authenticity and credibility matter more than ever in #healthcare communications: bit.ly/4eWnQtH

What makes a good health influencer?

As medical misinformation floods social feeds, credible creators are becoming a front line for pharma brands trying to both build trust and master promotion.

mmm-online.com
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As #pharma expands its use of influencers, increased regulatory focus is raising expectations for compliance & transparency. Learn how this shift creates an opportunity to strengthen collaboration with MLR & build more responsible social strategies: bit.ly/48ngBXE

What regulatory experts want pharma marketers to know about influencers

Pharma marketers toe a fine line between fostering influencer independence and authenticity and pleasing their legal and regulatory colleagues.

mmm-online.com
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Researchers. HCPs. Patients. Communicators. It takes all of us to move health forward. This #WorldHealthDay, we’re proud to stand with science—translating complex data into clear, human stories that people can understand and act on. #StandWithScience
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HCPs are turning to AI, social, and streaming for information, but trust still lies with peer-reviewed sources. Learn how this shift creates an opportunity for #pharma marketers to drive engagement and guide clinicians to credible, evidence-based content: bit.ly/4lV4vKR

How pharma marketers can capitalize on HCPs’ AI, social media and streaming habits

Healthcare professionals aren’t immune to societal shifts toward gathering information from artificial intelligence tools, social media and streaming content, opening up new opportunities for healt |...

fiercepharma.com
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This past #RareDiseaseDay reminds us that behind every condition is a story waiting to be heard. For rare disease communities, creative storytelling that reflects real patient experiences can foster understanding, connection, and trust. Read more: bit.ly/4u9CCTc

Creative matters: Connecting with the rare disease community - PharmaLive

February 28 is Rare Disease Day, raising awareness and advocating support, research, and change for the 300 million people worldwide living with a rare disease.

pharmalive.com
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From Happy Valley to the Big Apple! It was a pleasure to represent MCS Health at PSU’s Success in the City. Thank you to everyone who stopped by our booth to chat about our growth. We are looking for bold thinkers at all levels to join our team. Apply at joinus@mcspr.com.
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Digital success is often measured by clicks, views & downloads, but those numbers don’t always show how meaningful the experience truly was. By shifting to experience-led measurement, teams can understand not just what users did, but why. Learn more here: bit.ly/406iinD

From engagement metrics to meaningful experience: Why pharma digital measurement still falls short

pharmaphorum.com
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This year’s Super Bowl commercials showed that health and pharma brands are using game day as a starting point for broader digital campaigns. These advertisements kicked off conversations that continue long after the final whistle, serving as a launchpad for sustained, trust-building communication. Read More: bit.ly/4tsLbbd

Super Bowl Ads Are Marketing to the Algorithms

In the digital age, the best spots don’t make a splash so much as deliver a payoff.

chicagobooth.edu
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Paid media is a key driver of #HCP engagement, reaching professionals where they seek timely, relevant info. Integrated into an omnichannel strategy, it delivers personalized, data-driven experiences. Learn how smarter paid media can boost HCP impact: bit.ly/4k6qr4A

Closing the digital gap: Paid media’s essential role in omnichannel strategy

pharmaphorum.com
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AI is playing a growing role in #healthcare, and OpenAI’s launch of ChatGPT Health shows how people are turning to technology for faster health insights. By securely combining personal data with AI support, it raises questions around trust, privacy and care. Read more: bit.ly/45snxkP

OpenAI's ChatGPT Health: Changing the Face of Patient Care?

OpenAI launches ChatGPT Health for medical data and wellness insights, working alongside professional advice with privacy protection

healthcare-digital.com
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The MCS Health team kicked off the new year with a fun outing filled with friendly competition, great energy and new faces! A perfect way to reconnect and start the year strong. Here’s to teamwork and a successful 2026!
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From all of us at MCS Health, we wish you a joyous holiday season and a Happy New Year!
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MCS Health is hiring! If you’re inspired by meaningful work and a collaborative, independent agency culture, we’d love to hear from you. We’re hiring across levels for those ready to make an impact. Send your resume to joinus@mcspr.com and let’s connect.
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MCS Health is expanding capabilities, welcoming new clients, and building a collaborative, high-impact team. If you want to grow with an independent agency accelerating into its next chapter, send your resume to joinus@mcspr.com. After 40 years, we’re just getting started.
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#HappyThanksgiving from all of us at MCS Health! We’re grateful for our amazing team, clients and partners who make our work meaningful!
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The future of #healthcare is all about authenticity, purpose and impact. Campaigns that tell deeply personal stories, break down stigma and focus on meaningful outcomes while still paying attention to craft are the ones that truly resonate. Read more: bit.ly/3LOp4L4
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Healthcare communications is evolving fast. AI is creating new ways to expand access and personalize support. #Pharma communicators can use these tools thoughtfully to enhance patient experiences while keeping empathy, ethics, and trust front and center: bit.ly/3JxN989

What pharma communicators can learn about the use of AI in the mental health space 

Recent Storyful data found that social media users are skeptical of the use of AI in the therapy space.

mmm-online.com
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#Healthcare marketing is entering an exciting new era—one defined by creativity, technology and authentic connection. By harnessing the power of AI and storytelling, brands can move beyond traditional campaigns to create more inclusive, engaging experiences: bit.ly/3Wo2bAh
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