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M&C Saatchi Performance @MCSaatchiPerf

M&C Saatchi Performance is a global digital media agency that connects brands to people, across all channels.

Joined April 2010
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  • Followers 2,394
830 Photos and videos
Google just made it official at I/O: the way we search is getting a serious makeover. Google’s new search bar is their not-so-subtle nod to this reality. For brands, this is an opportunity. @roshat weighs in on this Campaign Asia piece: hubs.li/Q04hBxLW0
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🚨 One week left to register for M C Saatchi Open House 2026! M C Saatchi Open House is our free global online training programme, open to absolutely anyone. 🗓️ Registration closes 28 Feb 👉 Sign up before the deadline and join our global cohort: hubs.li/Q044lQ0d0
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"Your next AI-powered answer is likely to come with a sponsored message attached and the industry should stop pretending this is surprising." Bijal Shah gives up the lowdown on what LLM Ads will mean for brands in this Campaign Asia piece here: hubs.li/Q042q8MN0
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As we watch this LLM era unfold, one thing is clear: Transparency isn't optional! Bijal, Shah weighs in on what happening, from Open AI's announcement to what marketers can expect. Read it all here: hubs.li/Q042f_ZP0
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The best customer experiences are invisible. Partha Sharma went on stage with a all-star panel at IDS in Bangalore last week to unpack how AI can help brands remove friction across journeys. Thank you to IDS for having us!
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Here’s the thing about winning at Ramadan marketing campaigns: brands need to tune in to consumer emotions, behaviours, and expectations to break through the noise. Curious how to actually connect with Indonesian consumers this Ramadan? Check out the video with Nachiket Desai.
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In Indonesia, where shoppers are savvy, price-sensitive, and digitally engaged, marketers face both an opportunity and a challenge in 2026. Read more: hubs.li/Q03WBLcC0 And thank you to MMA Indonesia and Marketing TNT for the feature.
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In last month's Performance session with SplitMetrics and Moloco, we dissected how to turn re-engagement into one of the strongest drivers of ROI.

 Listen to Arti Shah’s from Moloco, and the other panelists insights on demand here: hubs.li/Q03SY8mk0
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Join us on Nov 18 for an engaging panel at Splitmetric’s App Growth Week 2025. 👉 Save your seat now: hubs.li/Q03RZ5Jn0 Lauren Park, our Global Head of ASO, will talk on the 2026 Skill Map: UA, ASO & Growth in the AI Era alongside an expert panel.
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We’re joining Splitmetrics for their App Growth Week 2025 – AI Edition delivers. It’s a complete, expert-built toolkit to scale your app smarter and faster. 📅 Nov 18–20 | 💻 Online | 🎟️ 100% Free 👉 Save your seat now: hubs.ly/Q03Qckjg0
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We asked one of our “Minds Behind the Machines” what role can AI play on ASO and how we can use it to empower marketers. Read of what our Global Head of ASO, Lauren Park, has to say about it: hubs.li/Q03PqTJD0 #aso #agenticai #ai
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In a new piece for The Drum, Dane Buchanan, our Chief Data & Analytics Officer, breaks down why the measurement stack is broken and what marketers can do to finally fix it. 👉 Read here: hubs.li/Q03NGzf50 #Measurement #MMM #Attribution #MediaEffectiveness #MCSaatchiOneView
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Jakarta, are you ready? Join us on October 16 at Alice by Tom Aikens, The Langham for Mobile Mix & Mingle, hosted with our friends at Adjust and Jampp. Seats are limited. Request your spot now: hubs.li/Q03MvgS70
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NYC, we’re coming for you! ✨
Our very own Megan Price is taking the stage at the Jampp YouAppi Affle event to unpack what’s next in Mobile & CTV. Think smarter data, sharper storytelling, and brand growth that converts. Don’t miss it: hubs.li/Q03Mvf8Y0
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This Diwali isn’t just about discounts. From Amazon & Flipkart to quick commerce and creators, the festive battleground is shifting fast. Are your campaigns ready? 👉 Read our latest article: hubs.li/Q03LsFjV0 #Diwali2025 #RetailMedia #MarketingStrategy #Ecommerce
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Acquisition alone won’t cut it. Users churn, campaigns lose momentum, and budgets vanish. That’s why we partnered on Singular’s Retargeting Report, a practical guide to turning re-engagement into long-term value. 
👉 Access the report: hubs.li/Q03L5ZLc0
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Catch us live on our Seize the Moment Performance Series:
“How to Build Your Year-End Funnel”, packed with data-driven insights straight from Meta.
 Register now: hubs.li/Q03JtKfP0 📆 Date: Sep 30th 🕒 Time: 10:30am BST
 Can’t join live? We’ll send you the recording.
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The golden age of advertising? Maybe it never existed. In his latest piece for Campaign Asia, our CEO Kabeer Chaudhary unpacks the myth of marketing’s “good old days”, and why chaos is the new normal (and that’s not a bad thing). 👉 Read it here:
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We’re thrilled to announce our wins at the e4M Programmatic Awards in India with Urban Company and MPL! A special congratulations to Sandesh Gupta for being honored as the Programmatic Marketer of the Year! hubs.li/Q02QntCx0

e4m Real Time Programmatic Advertising Awards 2024: M&C Saatchi Performance bags 7 metals

The agency bagged 3 golds, 1 silver and 3 bronze metals across categories for their outstanding work

exchange4media.com
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Big insights! Roshat was recently featured in *Campaign*, discussing how the rise of AI in search could challenge Google's dominance. Curious to see the full insight? Click the link below and read the full article! hubs.li/Q02PDSL10
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