For all your experience research needs.
Joined April 2018
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A popular online sportsbook company came to us to help take fan experiences up a notch. 📲 We uncovered how sports betting changes for fans who are watching from the couch, a bar, or catching the action live.
Unlock the results below. 🔑
bit.ly/47xYCdL
#CX
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There are always ways to level up your customer experience. Don’t just dream about wowing your customers— make it happen with our free resource! 🗺️
Audit your current state and begin implementation of your new #CX strategy.
bit.ly/3HeqicN
#CustomerJourney
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One home care company needed to up their staff retention game and find non-monetary ways to keep their field crew happier. With our results, the company decreased their monthly turnover without changing employee pay.
Learn more below. ⬇️
bit.ly/3USAFcR
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At EBG, we know that customer experience is a mindset, not a department. Research professionals from @TheEconomist, @PentlandBrands, and @ImpactSense agree. 🚀
Learn more about #CustomerCentricity from these professionals in this @researchlive article.
bit.ly/4aBpdIu
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Looking for the perfect summer experience for your friends or family? Lara recommends camping at Lake Erie around Sandusky, Ohio. ⛺
Explore beautiful campgrounds at the link below, and be sure to say hi to Lara if you see her there!
bit.ly/4bCzJ3C
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#GenZ may be digital natives 🧑💻, but they still love finding their groceries in-store. Our study uncovered their shopping habits— they crave convenience, low prices, and the ability to handpick their produce. 🥑
Learn more below. 🛒
bit.ly/3wO8aF6
#CX
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A leading greeting card company wanted to unravel the mysteries of the shopper’s mind to gain insight on purchase decisions.
We revealed experience gaps in the online shopping experience, providing growth opportunities to improve #CX.💡
bit.ly/3tKjosR
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Consumers are treating their grocery shopping like treasure hunts, heading to multiple stores to get items at their lowest price. In fact, they’re making 8% more trips to different retailers. 🛒
Learn more about this mindset in this article from @WSJ. 📝
on.wsj.com/4azwrN7
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How have movie viewing experiences changed over time? 🍿
Kevin is reading “Opposable Thumbs: How Siskel & Ebert Changed Movies Forever” by Matt Singer. This book shows changes in entertainment and how Siskel and Ebert’s movie review series played a role.
bit.ly/44T5HGb
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Think of an experience audit like a checkup. 🩺 Being in-tune with your business is the best way to find and fill experience gaps. Notice a sudden change? Competitors entering a new market, changes in brand perception, and cultural shifts may be enough to cause underlying issues.
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We loved working with the Champions Community Foundation to support their mission to keep young adults with physical disabilities involved in their community. With @MMRmrx, we measured the level of need for an online community for residents and beyond.
bit.ly/3tFmiiD
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As Winston Churchill once said, “To improve is to change; to be perfect is to change often.” 💡🧠 Adopting an adaptable mentality is essential to ensure success.
Use our free guide to apply ExperienceBuilt design principles to your business. ⬇️
bit.ly/3QZwx9A
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A grill manufacturer wanted to cook up insights into the customer journey. 🍔 They leaned on us and our parent company, @MMRmrx, to deliver the data on trends in the current market.
See how we found the perfect toppings in the case study below. 🍅🥬
bit.ly/48M5RQq
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Unravel the mystery of what makes experiences memorable. 🔍
The most critical parts of an experience are the peak and the ending. These are the standout moments that etch themselves into someone’s memory and color their reflection on the experience as a whole. 🌟
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Happy Independence Day! 🎆
This article from Parade that shares the best places to view fireworks in each state. Are you one of the lucky ones who can see the best display from your hometown? Share what makes your experience unique in the comments below.
bit.ly/3R0497n
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Are long lines and messy displays leaving your customers unsatisfied? It’s time to call in tech-driven solutions to close experience gaps. 💪
Embracing technology is just one way to make employees’ work easier while improving #CX. 🛍️ Learn more below.
bit.ly/3NWWXY5
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When the Apple Leisure Group set out to create unforgettable package experiences for its new brand, they knew they had a challenge. 🏝️
Our solution? A low-tech approach that allowed people to give feedback in a minimally-disruptive way. Learn more below.
bit.ly/3VaHg3K
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We like to stay up-to-date with the latest perspectives in the business world. That’s why Shelly Bouren recommends Drew McCarthy’s “Beyond the Gates” newsletter!
This newsletter highlights business innovation in the entertainment space. 🏈 Sign up today!
bit.ly/4bO3zBN
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COVID-19 turned the world upside down, and that includes sports experiences. Live sports venues adapted to new rules and procedures that continue to impact how fans view games today.
Get the details on the live sports experience post-COVID below. ⬇️
bit.ly/3SdxV9K
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Today, we recognize the strength of Black Americans throughout history and recognize the ongoing challenges they face every day. Celebrate Juneteenth by learning about its history, supporting diverse communities, and leveraging Black voices.
bit.ly/44XeQ0b
#Juneteenth
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