“Unprecedented change.” That’s how Geoff Courtney, Chair of the MPMA describes the environment facing the UK metal packaging industry today. In his Executive Profile for The Canmaker, Geoff reflects on a period defined by regulatory complexity, policy pressure and political uncertainty – from pEPR, DRS and CBAM to wider tariff challenges. It’s a landscape that demands constant engagement, strong advocacy and clear representation to ensure metal packaging’s role, and its circularity credentials, are fully recognised. Geoff’s message is clear: metal packaging has a vital role to play within UK industry and supporting circularity goals and its voice needs to be heard. Our thanks to The Canmaker for allowing us to share the article. Go to canmaker.com/ for the latest news and features from the editorial team. #MetalPackaging #CircularEconomy

Calling MPMA members… It’s time to showcase your most innovative and impressive decorative metal packs. 📣 As long-standing sponsors of the UK Packaging Awards, MPMA is once again recognising the very best in metal packaging manufacturing through the Metal Pack of the Year categories. 🏆 The ‘Decorative & General Line’ and ‘High Volume Food & Beverage’ awards are open to MPMA members to demonstrate their technical expertise and design creativity while celebrating metal’s unique permanent material status. MPMA’s Jason Galley explains: “Metal packaging provides a powerful, creative canvas by combining versatility, performance and standout design. From high-volume functional packaging designed to catch the consumer’s eye in a crowded market, through to striking, premium formats, MPMA’s award categories celebrate the breadth of what metal can achieve. “Our members continue to push the boundaries for packaging solutions, helping brands respond to ever-evolving consumer demand while supporting their circular economy goals.” 📍The entry deadline is Friday 5 June 2026. 📍Submissions are open to steel and aluminium packs manufactured in Europe by members of the MPMA. 📍To find out more about the MPMA categories and how to enter, go to: lnkd.in/exAyzbCQ

Over 40 years of dedication to the metal packaging industry doesn’t go unnoticed and this year it’s earned MPMA’s Debbie Clements a place on the Women in Packaging Awards shortlist – thoroughly deserved recognition for an exceptional career. For 42 years Debbie has been a constant and trusted presence underpinning MPMA’s work across administration, membership, finance, communications and events. Her professionalism, deep industry knowledge and commitment to our members mean she is an invaluable part of the MPMA team. Some members might even say that Debbie is the MPMA! While advocating the circularity of steel and aluminium packaging to diverse stakeholders, Debbie also leads our consumer-facing initiatives, Canned Food UK and Do It With Cans, helping to promote the value of metal packaging and support positive, impactful industry messaging. “It’s a real privilege to be shortlisted,” explains Debbie. “Working in metal packaging has been a rewarding experience, made possible by the support of our member companies. Women across our membership are helping to drive innovation and work to progress circular economy goals – metal packaging is an inspiring sector to work in. “It’s fantastic to see the leadership and contributions of women across packaging being recognised in this way. The awards are a real celebration of achievement and allyship.” We would like to congratulate all of this year’s finalists. It’s heartening to see so many women across packaging being recognised and we wish every success on the night. Good luck to everyone!

Calling all MPMA members! Do you have innovative or decorative metal packaging you want to showcase? Now’s your chance to put your creativity and technical excellence in the spotlight as entries are officially open for the UK Packaging Awards 2026! As long-standing sponsors, MPMA is once again championing excellence and recognising the very best in metal packaging through the Metal Pack of the Year categories. The ‘Decorative & General Line’ and ‘High Volume Food & Beverage’ awards demonstrate our members’ innovation, versatility, technical expertise and design creativity while celebrating metal’s unique permanent material status. 📅 Entry deadline: Friday 5 June 2026. 📍 Awards ceremony: Wednesday 7 October 2026, The Hilton Park Lane, London. 🏆Be part of celebrating excellence across our membership by presenting the very best your team has to offer! To enter go to: ukpackagingawards.co.uk/ukpa… #UKPA26 #MetalPackaging #MPMA #PackagingDesign #SustainablePackaging

We’re highlighting the role canned food plays in tacking global food waste this #StopFoodWasteDay. According to data from Stop Food Waste Day, a staggering 33% of all food produced globally is lost or wasted every year. Canned food offers a powerful solution. 🥫 Fresh produce from farm, field or sea is canned within hours, reducing food waste across the supply chain. With a complete barrier against water, light and air, metal packaging provides the ultimate protection giving canned food a three-to-five year shelf life. Canned foods are affordable, convenient and high quality. ⭐ Canned food can help to cut food waste, support food security and helps us move closer to a sustainable future. Now that’s CANtastic™! #FoodWasteSolutions #SustainablePackaging #MetalRecyclesForever #CircularEconomy #MetalPackaging

ICYMI the latest edition of ‘MPMA Update’ is out now! In the Spring edition of our membership newsletter, we share policy updates and technical developments shaping the metal packaging industry including: 📍 packaging Extended Producer Responsibility (pEPR) 📍 Deposit Return Scheme (DRS) 📍 Simpler Recycling 📍EU Packaging and Packaging Waste Regulation (PPWR) We also cover the latest updates from our public affairs & communications programmes and our consumer campaigns plus technical insight on areas of interest to our diverse membership. Log on to the MPMA members area to access your latest copy. #MPMA #MetalPackaging #AluminiumPackaging #SteelPackaging #EPR #DRS #PPWR

Yesterday was #WorldEarthDay, and we are celebrating metal packaging’s unique circularity and its role in supporting a truly circular economy where materials are kept in use and resources are protected for future generations.🌍 Did you know? ♻️Steel packaging is the packaging material in the UK with the highest recycling rate at 86.6% (Gov.uk 2024). ♻️The aluminium beverage can is the most recycled beverage packaging format in the UK, with a recycling rate of 81% (Every Can Counts 2024). As net-zero targets become a priority, metal’s permanent material status is demonstrated through its impressive recycling credentials which supports circular goals. Choosing metal packaging is a step towards a global circular future. #CircularEconomy #SustainablePackaging #MetalRecyclesForever #EarthDay25 #MetalPackaging

Today is #GlobalRecyclingDay, a moment to focus on what real circularity looks like in practice. Metal packaging continues to set the benchmark. Did you know… ♻️Steel packaging is the packaging material in the UK with the highest recycling rate at 86.6% (Gov.uk 2024). ♻️The aluminium beverage can is the most recycled beverage packaging format in the UK, with a recycling rate of 81% (Every Can Counts 2024). ♻️Metal packaging in the UK has a recycling rate of 80.4% (Gov.uk 2024). Steel and aluminium are permanent materials, meaning they can be recycled again and again without any loss of quality, keeping valuable resources in circulation and out of landfill. That matters because a circular economy depends not just on good intentions, but on materials that genuinely recycle at scale. High collection rates and proven recycling infrastructure mean that metal packaging delivers circularity in the real world, today. On Global Recycling Day, it’s worth recognising that designing how waste is managed starts with material choice, and metal packaging remains one of the most effective tools we have for building a resilient, resource-efficient system. #GlobalRecyclingDay #MetalPackaging #CircularEconomy #RecyclingWorks #PermanentMaterials #SustainablePackaging #MPMA

Food waste is a major global challenge, and metal packaging is playing a key role in supporting a circular future. Here in the UK, 60% of food waste happens in our homes - creating 16 million tonnes of greenhouse gas emissions annually (WRAP, 2026). This Food Waste Action Week, we’re highlighting how everyday choices can help food go further, saving money at home while reducing waste. ♻️ Enter the food can… 🥫Did you know that canned foods have a shelf life of 3 to 5 years, with no need for refrigeration? 🥫Canned foods are affordable, convenient and high quality – locking in vitamins and nutrients. 🥫 Fresh produce from farm, field or sea is canned within hours. 🥫With a complete barrier against water, light and air, metal packaging provides the ultimate protection. That’s what we call CANtastic™! Less waste. Better value. A win for households and the environment. That’s why MPMA is proud to support Food Waste Action Week, coordinated by WRAP. #FoodWasteActionWeek #MakeYourFoodGoFurther #ReducingFoodWaste #MetalPackaging #Sustainability

This International Women’s Day, we are celebrating women in the metal packaging industry! Shining a light on the women who embody the spirit of #GiveToGain, strengthen our sector and the UK circular economy. MPMA’s Administration Manager, Debbie Clements, who has supported the metal packaging industry for over 40 years, captures this perfectly: “The metal packaging industry thrives on collaboration. The contributions of women working in our membership companies are instrumental in driving innovation, advancing the circular economy and shaping a future that opens doors for the next generation.” ♻️ #IWD2026 #GiveToGain #WomenInMetalPackaging #Sustainability

📣Attention Design Students!📣 Final chance to enter MPMA’s packaging design challenge! Are you ready to showcase your creativity and take on a real-world design challenge? We’re calling on design students to enter ‘Brief D’ of the prestigious Starpack Students Competition 2026, organised by the Institute of Materials, Minerals & Mining. The challenge? Design a premium metal gift pack for confectionery. The deadline: Midnight on 16 March 2026. Why you should enter: Since 1964, the Starpack Students competition has given up-and-coming designers the chance to solve packaging challenges set by major FMCG brands and manufacturers. This isn’t just a competition, it’s a career boosting opportunity to solve packaging challenges set by major FMCG brands and manufacturers to: 🛠️ Gain hands on experience with a real design brief 🎨 Create standout portfolio pieces that impress employers 🔍 Have your work seen by leading industry professionals So why metal? Metal packaging provides students with a dynamic canvas for creative expression. Both steel and aluminium packaging have exceptional recyclability, with recent government data highlighting that metal packaging has a recycling rate of 80.4%. Because of metals’ permanent material status, which means that it can be recycled over and over, it’s an ideal material to spark conversations with Next Gen talent about how packaging can truly support circular economy goals. We’re looking for designs that show innovation and a clear understanding of what metal packaging can achieve. The brief: Create a luxury gift pack for confectionery using metal as the primary material, the kind you’d find in high-end retailers or at airport duty-free. Use your imagination while keeping the concept practical and retail ready. Think beyond traditional forms and explore metal’s unique qualities: 📐 Unique shaping and textures 🖐️ Embossing, debossing, and micro embossing embossing 👀 Eye-catching print finishes and high-quality graphics 💡 Innovative opening and closing mechanisms. Prizes & recognition: The winner of the MPMA brief will receive a £600 cash prize, with additional Gold, Silver, Bronze and Highly Commended awards. Beyond prizes, it’s a chance to be noticed by an industry that’s actively seeking fresh talent. Calling all design lecturers too! This is the perfect opportunity to engage your students with a real-world brief and help them develop portfolio pieces that stand out in a competitive industry. Enter now: Full details and how to submit → mpma.org.uk/student-starpack… #StarpackStudents #DesignInnovation #StudentDesign

MPMA welcomes the progress made towards implementing a UK wide Deposit Return Scheme for plastic and metal drinks containers, by the Welsh Government’s publication of regulations for Senedd approval and the UK Government’s offering of an exclusion for single-use glass bottles in Wales. Given the shared vision to increase recycling rates, boost the circular economy and reduce litter, interoperable systems across the UK are critical to success. Jason Galley, director and chief executive of MPMA, says: “The aluminium beverage can is the UK’s most recycled drink packaging format, playing an integral role in Deposit Return Schemes across the four nations. “Designing and implementing robust, interoperable schemes is a complex process with significant challenges to address and the confirmation, as soon as possible, of the Deposit Management Organisation for the Wales DRS will hopefully work to address the complexities of compliance which are to be resolved. “MPMA and our members will continue to work in partnership with Governments and Deposit Management Organisations to support the delivery of interoperable Deposit Return Schemes that deliver genuine circularity outcomes across the UK. We are confident that a shared commitment for progress, pragmatism and adaptability will combine to realise successfully-functioning schemes that drive the intended public behaviour change. “A well designed DRS provides an opportunity to fully leverage the inherent circularity of the aluminium beverage can, a material that can be recycled endlessly without loss of quality. By capturing more cans and keeping this valuable material in a closed loop, DRS can accelerate the transition to a truly circular economy while delivering clear environmental and economic benefits for the UK.” MPMA supports: ♻️ The commitment by the Welsh Government to meet industry’s request for the aligned launch of DRS across the UK on 1 October 2027. ♻️ The condition made in granting the exclusion for single-use glass bottles, that the Welsh Government ensures that its DRS for plastic and metal drinks containers meets key criteria for integrating with a UK-wide scheme (single registration and reporting system, reciprocal takeback of material, consistent logos, and the same deposit level). ♻️ The proposed establishment of an implementation taskforce working in partnership with the appointed industry-led Deposit Management Organisations, to oversee interoperability and support the smooth implementation of DRS across the UK.

Jason Galley, director and chief executive of MPMA, responds to PackUK’s warning that EPR bills may be re-issued to cover funding shortfalls for Local Authority recycling. “Those following the pEPR scheme over the past year will no doubt be scratching their heads at how much the new system has been plagued with problems. These are not just inconsequential, minor teething or administrative glitches but instead issues that are having real, immediate impacts on businesses across the country affecting costs, cashflow and budgeting. “This week saw one of those issues rear its ugly head – the potential shortfall in the collection of pEPR fees following a high number of appeals, demonstrating the confusion among Producers around what the fees should be. “More worrying is that issues with rising costs are hardwired within the pEPR system. This could fairly be described as a hospital pass for the incoming PackUK team back this time last year. “Since the publishing of the first base fees in August 2024, the Metal Packaging Manufacturers Association has consistently highlighted the pEPR system will push brands towards higher volumes of packaging that recycle at lower rates and are more costly to process as a result. “Even before the under-funding of the scheme was announced this week, we were expecting rising costs, year on year. Now it seems there will be even higher fees to be borne to make up the collection shortfall. Where will it end? “What businesses need is certainty. From certainty flows the ability to rely on payback calculations for new investments, new hires and growth. A pEPR system that keeps throwing up uncertainty is unhelpful to say the least. “What the Circular Economy needs is packaging materials that can be used over and over again through multiple recycling turns. “The good news is that, as with most problems, there is a solution. The pEPR fees simply need to reflect the true net cost of processing and recycling the different packaging types and materials and reflect their true value to the Circular Economy. This includes recognising the Permanent Material status of aluminium and steel, materials that can be recycled repeatedly through a well-established, standardised infrastructure without any loss of quality. “It’s clear that the current fees do not do this. As a result, the system is skewing the market towards packaging materials that are more expensive for local authorities to recycle. “In any business, getting your pricing wrong can be catastrophic yet this is exactly the situation that has been unintentionally created. If uncorrected, the consequences will be costly for UK plc.” #pEPR #MetalPackaging #AluminiumPackaging #SteelPackaging

It’s only February and already, as we predicted, it’s proving to be a significant year for UK packaging with the recent unveiling of the new name and identity for the UK DRS scheme (England, Scotland and Northern Ireland). Without doubt, UK packaging reforms are gaining momentum with the EU’s PPWR acting as a parallel drum beat of change for UK companies operating across Europe. Here we share our view on what’s required this year to achieve fair, effective and data-driven circular economy policy outcomes. 📣 With the DMO established in the UK and Wales working to appoint its own, interoperable systems for PET and aluminium are now critical to success. Systems for PET and aluminium drinks containers must align or risk failure. The choice is stark: interoperable or inoperable. Given the shared vision to increase recycling rates, boost the circular economy and reduce litter we are hopeful that common sense prevails. 📣 RAM is a positive step and at MPMA we’re proud to advise the system going forward. In its current format, the system largely rewards linearity at the same value of circularity. It simply bolts recyclability onto the linear ‘make, take, use’ process although it does reward container re-use. But material re-use is a huge part of a bustling circular economy and we have fantastic examples of this in the UK with the beverage can recycled at 81% * and steel packaging recycled at 86.6%**. Both can be recycled over and over again without policy intervention. 📣 Circularity is all about “what happens next?”. This ability to be recycled at high quality over and over needs to be valued in the RAM – better rewarding true circularity by valuing materials like metal that recycle endlessly at high quality. 📣 We said it last year and we’ll continue to say it this year: the current pEPR weight-based fees risk unintended consequences. The base fees remain largely weight-based, valuing low weight over low amounts of packaging. This year we’ll continue to push for more accurate assessments of packaging disposal costs under this system and highlight any unintended impacts of the current set-up. 📣 Encouragingly, the government and its agents appear to be in active listening mode which we hope will start to repair some of the non-sensical impacts of pEPR. 📣 Against this backdrop, we urge brands and retailers to avoid knee-jerk material switches marketed as ‘innovation’ that compromise sustainability, food security and undermine circularity progress. Lightweight, less-recycled materials may look like innovation, but long-term impacts, including ETS charges for non-metals, tell a different story. The UK packaging ecosystem is delicate, margins are thin and strong domestic supply chains are vital. 2026 is a pivotal step towards achieving genuine circularity but real progress depends on collaboration to ensure policy actively supports a circular economy and protects UK manufacturing. * Every Can Counts 2024 **Gov.uk 2024

As 2025 draws to a close, we’d like to thank our members and partners for your support this year. Throughout 2025, we’ve actively engaged with Government, MPs and key stakeholders to shape the packaging reforms to support the realisation of a true circular economy while forging productive relationships with PackUK and the UK Deposit Management Organisation. Thanks to solid data, deep expertise and member insight, we’ve shown how metal packaging champions circularity and supports the UK’s sustainability goals. The result? So far we’ve worked to secure a 39% reduction in packaging Extended Producer Responsibility (pEPR) base fees for aluminium and 15% for steel but there’s more to be done. In 2026, we’ll continue to highlight to the Government how pEPR can be modified to leverage the benefits of metal packaging. Another advocacy highlight is our engagement with the Department for Energy Security and Net Zero on Climate Change Agreements. This team effort brought evidence from MPMA’s large, global beverage and food can members as well as SMEs and Associates within our membership to extend Climate Change Agreements for a further six years. In addition, we’ve worked directly with the Department for Business and Trade to help mitigate the impact of tariffs. Our 2025 advocacy programme featured our parliamentary exhibition in which we celebrated aluminium and steel’s unique circularity and the environmental leadership of our members. Through the event we provided a snapshot of the remarkable world of metal packaging, revealing how its recycling, food sustainability and environmental credentials quietly support UK society. And just one week later there was a Westminster debate on the impact of pEPR with MPMA and metal packaging positively referenced within MPs’ remarks, demonstrating how our political engagement is making an impact. Our communications activity has been just as strong with The Can Makers, Canned Food UK and Do It With Cans leaning on member support to shine a spotlight on metal packaging. Partnerships with influencers Sorted Food, The Cocktail Lovers and chef Theo A Michaels continue to bring home the benefits of metal packaging products to wide audiences across traditional and social media.  It's been an equally busy year for speaking engagements and events, with MPMA appearing on stage at no less than eight industry events in support of our sector. Highlights include The Can Makers 'Only Cans’ Media City summer event demonstrating the beverage can's sustainability credentials, staging one of the first regional engagement events for UK DMO in Manchester and speaking at The Canmaker Summit, CanTech International magazine Grand Tour and London Packaging Week.   We’re grateful to all our members who’ve made our advocacy and communications activity possible by supporting events, various plant visits, MP meetings and conference speaking panels. Here’s to 2026 as we continue to champion metal packaging’s iconic circularity status!

Calling all design students – showcase your creative and sustainability credentials in metal packaging design! 📣 Students looking to expand their portfolios through a real-world design challenge are invited to enter the MPMA ‘Metal Gifting for Confectionery’ category of Starpack Students Awards 2026 with a chance to win the £600 top prize. Established in 1964, the Starpack Students Awards are organised by the Institute of Materials, Minerals & Mining (IoM3). The competition challenges students to submit design solutions to briefs set by leading FMCG brands, design agencies and manufacturers. MPMA sponsors ‘Brief D’ of the annual student competition and we have been supporting a dedicated brief for the awards scheme for over 20 years to celebrate the creativity and versatility of metal packaging. The 2026 competition tasks students with designing a metal pack to hold confectionery of their choosing. Open to students studying a variety of Higher Education courses, including those with a focus on graphics, structural or product design, as well as materials technology, the competition is an opportunity to impress key industry figures. Metal packaging provides students with a dynamic canvas for creative expression. Its exceptional recyclability, highlighted by recent government data showing a recycling rate of over 80%, with steel packaging the most recycled packaging material at 86.6%, makes it an ideal material to spark conversations about sustainability and recyclability. By working with metal packaging, students can begin to explore how their future careers could contribute to the UK’s circular economy ambitions. At the same time, confectionery packaging demonstrates the best of innovation: imaginative design, striking finishes, advanced print techniques and unique shaping make it an inspiring example of what’s possible. The winning design will demonstrate an understanding of what can be achieved with metal packaging alongside an appreciation of how brands and retailers can present the product to consumers. We’re really looking forward to seeing entrants think outside the tin! There’s plenty of time to get thinking. The deadline for submissions is midnight, 16 March 2026. Learn more about the 2026 competition: iom3.org/award/brief-d-metal… Image caption: Oliver Smithee from Nottingham Trent University receives his award from MPMA's Jason Galley and Debbie Clements. #StarpackAwards #DesignInnovation #StudentDesign

Congratulations to Emballator UK for receiving MPMA’s ‘Best in Metal’ accolade for its Fleetwood Colour Perfect paint can. 🏆 Best in Metal is the annual award from MPMA, recognising outstanding design and technical innovation in the metal packaging sector. The winner is selected by the trade association from the shortlisted finalists in the MPMA-sponsored metal packaging categories of the UK Packaging Awards. The short-listed finalists have all pushed the boundaries of what metal packaging can achieve for brands while highlighting the inherent circularity of metal packaging. Commenting on this year’s award, MPMA director and chief executive Jason Galley said: “The Best in Metal award stands as a hallmark of excellence. It honours manufacturers within MPMA’s membership who combine outstanding design, functionality and technical detail with a strong commitment to delivering for their brand partners. He continued: “Metal packaging offers brands a unique 360° canvas to create a strong brand identity. Through the highly-decorative, general-line metal can, Emballator has demonstrated the design possibilities of single-pass, four-colour printing to achieve striking brand presence and commercial value. This approach is a detailed, vibrant and impressive finish that commands attention, creating strong shelf impact.” “Fleetwood Colour Perfect showcases how metal packaging can deliver visual impact, durability and user-friendly design while meeting high standards in both aesthetics and manufacturing. This award is a testament to our team’s skill in thoughtful metal decoration and manufacturing and to what’s possible when customer need drives innovation,” said Alastair Fielding, Commercial Manager at Emballator. #MetalPackaging #AluminiumPackaging #SteelPackaging

This Friday is MPMA’s Annual Dinner – the highlight of the MPMA calendar – and we’ll be welcoming our members and guests to celebrate the year in metal in the magnificent surroundings of Drapers’ Hall. 🎺 On the evening we’ll announce the winner of our Best in Metal award from a shortlist of entries that have all pushed the boundaries of what metal packaging can achieve for brand partners. Good luck everyone! We’re looking forward to a fantastic evening! #MetalPackaging #AluminiumPackaging #SteelPackaging

How do we navigate the challenges facing the metal packaging sector? MPMA’s Jason Galley took to the stage at this year’s The Canmaker Summit to explore the pressures impacting our sector and the opportunities to lead with resilience and innovation. Jason focused on how collaboration across the metal packaging supply chain is essential if we’re to strengthen our voice and drive meaningful change to achieve UK circularity and environmental goals. In his presentation, Jason explained how MPMA is challenging outdated assumptions around metal packaging and advocating for smarter circularity and decarbonisation strategies. As the recognised and unified voice of the UK metal packaging industry to government, NGOs and wider stakeholders, we represent over 30 companies comprising global and UK-based companies. Our membership is diverse. MPMA members include companies that manufacture, sell and supply aluminium and steel cans as well as closures for food, beverages and household products to those operating within the supply chain. Advocacy is critical to shifting paradigms while navigating national and international industry pressures. And as Jason explained to delegates, MPMA’s proactive engagement is delivering results for members and we’ll continue to highlight the unique circularity, performance and Permanent Material benefits of metal packaging. A huge thank you to The Canmaker for inviting us to take to the stage at The Canmaker Summit 2025. Image credit: Jonatan Martin Morales #metalpackaging #aluminiumpackaging #steelpackaging

Huge congratulations to CANPACK Group and P. Wilkinson Containers & William Say & Co., who took the top awards in the ‘Metal Pack of the Year’ MPMA sponsored categories at the UK Packaging Awards 2025.🏆 🥇CANPACK Group’s ‘8.6 Original – Tattoo Limited Edition’ cans were announced as the winner of ‘Metal Pack of the Year – High Volume Food and Beverage’ with Ardagh Metal Packaging awarded Highly Commended for the ‘Thatchers Juicy Apple’ can. 🥇P. Wilkinson Containers & William Say’s ‘Knoops Hot Chocolate Tin’ were awarded the top spot for ‘Metal Pack of the Year – Promotional, Decorative & General Line’ with Emballator UK Ltd receiving Highly Commended for the ‘Fleetwood Colour Perfect’ can. MPMA’s Jason Galley explains: “The UK Packaging Awards continue to be a key platform for MPMA to recognise how our UK sector is pioneering innovation in design and functionality for brands – redefining what metal packaging can deliver. “At the same time, our awards celebrate the circularity of metal packaging and how UK metal packagers and their partner brands are not only innovating but championing environmental responsibility.” Stuart Wilkinson, Sales and Marketing Director at P. Wilkinson Containers & William Say, said: “We’re incredibly proud to be first-to-market with digitally printed tins in the UK. To utilise this technique with Knoops, a brand that shares our passion for quality and innovation, has been a perfect fit.” Joanna Ozegalska, Senior Marketing Specialist at CANPACK Group, said: “Storytelling that creates shelf impact and meets consumer expectations is incredibly important to our customers. It is a true honour to win Metal Pack of the Year, as this recognition highlights our continuous commitment to driving design innovation.” The awards ceremony, held at the Hilton Park Lane, brought together leading packaging professionals to celebrate two decades of innovation, creativity and sustainability across the sector. The ‘Metal Pack of the Year’ awards were presented by Jason Galley, Director and Chief Executive of MPMA, alongside this year’s award’s host, TV personality Paul Sinha. #MetalPackaging #SteelPackaging #AluminiumPackaging #PackagingNews #UKPA25