Africa’s sports economy is projected to reach $20B by 2035 — and investors should be paying attention.
I just wrapped an incredible conversation with
@EleniGiokos and Masai Ujiri, co-founder of
@GiantsOfAfrica, on why arenas, courts, and concert venues are as vital to Africa’s future as roads and power infrastructure.
Securing broadcast and merchandising rights, building transparent sponsorship markets, leveraging audience data, and developing multi-use arenas that generate year-round revenue will be critical to unlocking
#Africa’s sports and entertainment potential.
The sports value chain can become a true game-changer for the continent.
Let’s build it.
#CreativeEconomy #IFCinAfrica #ACF2026