We’re excited to share that @HelenaAgri -Enterprises’ Michigan Specialty is continuing to expand its presence in the golf, turf, and ornamental space across Michigan. Their Platinum partnership with the Michigan Golf Course Superintendents Association has been incredibly beneficial, and they’re eager to see grow even further with their new addition. Adam LaFrance Joins Helena Agri-Enterprises Team Helena is delighted to announce Adam LaFrance has joined Helena Agri-Enterprises team as Michigan Specialty’s new Turf and Ornamental Territory Manager for Eastern and Northern Michigan. Adam brings years of hands-on turfgrass management experience, including time at Detroit Golf Club, where he served as North Course Superintendent. While at Detroit Golf Club, Adam was integral to the agronomy team that hosted six Rocket Mortgage Classic PGA Tour events, honing his skills in precision turf management under the highest standards. Most recently he worked as a Key Account Manager for SiteOne. Adam’s agronomic expertise and hands-on leadership align perfectly with Helena’s customer-first philosophy. “Adam’s championship-level experience, work ethic and passion for the industry make him a tremendous asset,” said Adam Palmatier, Branch Manager. “As we grow Helena’s footprint in Michigan, Adam will play a key role in continuing to foster strong relationships with turfgrass and ornamental professionals statewide.” Outside of work, Adam enjoys outdoor activities with his wife, Casey, Assistant Superintendent at Cherry Creek Golf Club, and their two children, Cooper (2) and Caden (1 month). He also stays active playing ice hockey, bringing the same dedication and teamwork to the rink that he brings to his work. You can contact @Adam_LaFrance91 at (517) 257-9263 and LaFranceA@helenaagri.com.

Golfer expectations influence the cost of course maintenance, green fees, and consumption of critical resources. Experts from the @USGA and @RandA explain how focusing on what matters most for a fun round helps the long-term sustainability of the game 👇