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MWWPR London @MWWPRLondon

News and views from MWW PR’s London hub. We help clients Matter More™ in the UK and internationally.

Joined May 2009
  • Tweets 10,168
  • Following 1,827
  • Followers 1,093
587 Photos and videos
Happy New Year from the MWWPR London team! With a new year comes a new Twitter feed – please follow us at @MWW_PR to stay up to date
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European businesses are wasting £8.8 million every year on unused cloud services, according to research: itpro.co.uk/cloud-management…

Almost £9m wasted on under-utilised cloud tech every year

It's likely to continue unless responsibility for digital innovation is truly shared across the business, experts warn

itpro.com
Trainline has launched a series of posters that appear to transform into live train departure boards when viewed through a smartphone. campaignlive.co.uk/article/t… via @campaignmag

Trainline's outdoor ads 'transform' into departure boards

Launch includes 'domination' at Waterloo station.

campaignlive.co.uk
This afternoon we were lucky enough to listen to @serenawilliams discuss how she continues to evolve her brands into new territories - from fashion to VC! #AWNewYork
We are thrilled to announce that MWWPR London has been selected by the JobCrowd as one of the top 100 companies for graduates to work for in the UK!
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Burger King denies burgers are 'flame-grilling' Amazon after Greenpeace stunt campaignlive.co.uk/article/b… via @campaignmag

Burger King denies burgers are 'flame-grilling' Amazon after Greenpeace stunt

Activist organisation unveiled two banners at brand's Leicester Square store.

campaignlive.co.uk
What is ethical AI? Our experimentation with AI does raise questions about its use. If we're to create systems that produce human-like results, how do we define human-like? itpro.co.uk/technology/30736…

What is ethical AI?

Ethical AI is a concept that has evolved significantly in recent years, but defining a 'good outcome' is key to understanding what it is

itpro.com
Read here about 'Mature Partnerships: The Revenue Stream You Need to Get to Know' digitaldoughnut.com/articles…
Advertising Week NYC kicks off today. We’re looking forward to the week ahead! #AWNewYork
St. Andrews has been named university of the year in this year's @thetimes #GoodUniGuide 👏 check out how your uni ranked when the full list is published this Sunday.. bbc.in/2m4QVdS

St Andrews named University of the Year

The Fife institution was praised for its teaching and overall student satisfaction.

bbc.co.uk
WE HAVE BEEN SHORTLISTED for our social media influencer work with @Wahl_UK! Well done to all the team, can't wait for the ceremony next month! #UKSocialMediaAwards
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Last week's DMEXCO conference brought the question of trust to the forefront of conversation. Our MD @BlinstonJones discusses how, in today's industry & society, trust is key to driving business success... bit.ly/2kqj6nm

Rebuilding Trust: The Time is Now

Trust. It’s the word of the moment.

linkedin.com
Find out what it is like to photograph London Fashion Week through the eyes of @Shutterstock photographer, James Veysey. #LFW2019
The Independent
@Independent
13 Sep 2019
A day in the life of a London Fashion Week photographer independent.co.uk/life-style…
It's been a fantastic first year and @TheOzoneProject is showing no sign of slowing down! Check out this interview with CEO @damonreeve and @iburrell which takes a close look at what it has achieved, as well as what's to come... #publisher #collaboration #trust
The Drum
@TheDrum
12 Sep 2019
Why The Ozone Project is asking broadcasters to join newspapers in its duopoly fightback dlvr.it/RCySRz
Day 2 #DMEXCO19
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Outdoor lifestyle brand @Timberland has made a pledge to plant 50 million trees over the next five years to encourage consumers to take steps to help the environment. Read more via @Campaignmag campaignlive.co.uk/article/t…

Timberland pledges to plant 50m trees over five years in new campaign

Brand has planted more than 10m trees since 2001.

campaignlive.co.uk
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The advertising industry is under fire: here’s the armour it needs. Read @impactpartech's Florian Gramshammer's recent piece on @WARCEditors to learn more warc.com/newsandopinion/opin…

The advertising industry is under fire: here’s the armour it needs | Warc

Far too many marketers aren’t paying enough attention to ad fraud and data scandals, says Florian Gramshammer.

warc.com
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Did someone say pizza party?! Happy 33rd birthday to @MWW_PR 🥳 #Friyay
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Thumbs up to @TheDrumAwards for the hamper of treats! @BlinstonJones had a great time judging the first ever PR Awards #PR #creativity
The latest report from Integral Ad Science shows that brand risk in the UK shows a "consistent decrease", demonstrating the high quality of UK digital advertising standards, via @Campaignmag #advertising bit.ly/2jYvpXB

UK desktop display ad viewability breaks 70% barrier for first time

Integral Ad Science report shows 'consistent decrease' for brand risk.

campaignlive.co.uk
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