Everyone points to the % in the D3 flo sports debate. But we're talking about losing 250 viewers in exchange of a couple thousand dollars being added to budgets that were always cash strapped.
It's not like theyre going from 100,000 viewers down to 20,000.
Note this morning from someone in the Athletics department at a "major" D3 school, in a "major" conference.
Final Total Viewer 2025-26 (Flo) vs 2024-25 (pre-Flo) numbers:
-All Sports = -71.45%
369.7 average viewers per game (all sports) in '24-25. Down to 105.6 in '25-26.
Good Football school...Football was down 77.08%.