A new chapter in premium sports investment is taking shape.
Mada Capital is strengthening its sports investment strategy through a strategic partnership with SKR Ventures, gaining exposure to Europe’s elite basketball landscape via LDLC ASVEL, one of France’s most historic and successful clubs, led by Tony Parker.
As global basketball enters a transformative era with NBA Europe set to reshape the market from 2027, this move positions Mada Capital at the intersection of teams, media, venues, sponsorship, and fan engagement.
Together with SKR Ventures, Mada Capital is building a platform designed to capture the next wave of premium sports and entertainment assets.
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