In this last episode of the focus on Retail post-Covid Gianluca Diegoli tells us why an omnichannel strategy is the key to survive in the new normal.
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Catching customers'attention is only possible through a direct and intimate relationship with the user. In this scenario, messaging becomes a key tool to succeed in the competition. Let's see how in this third episode signed by Gianluca Diegoli.
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What is customer advocacy and why is important for any business? Take a look at its many advantages and find out how you can transform your users in brand advocates.
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Acquiring a new customer can cost up to 5x's more than retaining an existing one. Keeping your audience happy is a challenge that emails can help you overcome. Let's find out how.
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The pandemic has ended years of conservatorism in the retail sector. There’s no reboot without a full understanding of the new audience. Let’s see how to navigate new habits in this second episode of the focus signed by Gianluca Diegoli.
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We went for a special spotlight on SMS channel in this analysis of the 164 million messages sent by the MailUp customer base during 2020, to provide companies with a detailed overview of SMS Marketing.
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Developing a creative Content Marketing strategy is a waste of time if users don’t read all of your contents. Don’t underestimate these 5 formatting rules if you want to catch the attention of your readers.
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Digitalization, omnichannel strategy, and customer-centric approach are driving the evolution of Retail. Find out more in this first episode of a 4-post focus on Retail in the new normal signed by Gianluca Diegoli.
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Pride month has just ended and we took this chance to bring the gender inclusion debate onto MailUp blog. Let's look at the tricks to create a truly universal digital marketing strategy.
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The recent lift on restrictions and vaccination acceleration are awakening hopes of starting tourism anew. Let’s look at the 2021 strategies to not be caught off guard this summer.
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In 2020 many companies had to move their events from offline to online, organizing their first webinars without much preparation. Find out how to create a virtual event from scratch in 8 simple steps.
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The MailUp platform never ceases to offer its users an ever wider range of opportunities. Let’s check out all the news from the first quarter of 2021.
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The pandemic has thrown SMEs off balance, urging them to enter the digital world in order to survive. Over a year later, where has the digitalization process gotten us?
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Born in 1971, email has gone through half a century of history, revolutionizing the world of communication. Let’s retrace its history on its 50th anniversary.
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KPIs are essential for monitoring the effectiveness of a process and identifying potential problems. Using the right metrics means better performance for Information Technology, just as for marketing. Let’s find out why.
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If you want your words to be taken seriously, you need to have a writing style that’s error-free and fit for purpose. Here are some tips to help you find the best writing style.
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