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MarTech Series @MarTechSeries

MarTech Series covers the Marketing Technology (#MarTech) industry through editorial insights, trends & benchmarks.

Joined November 2016
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The goal is simple. When a customer scans a code, the experience should recognize product context and offer useful next steps. That may include registration, care guidance, repair support, resale options, or recycling instructions. ow.ly/oTug50Zb0tX #MarTech

Digital Product Passports and MarTech’s New Bridge to the Circular Economy

The circular economy needs better information at every stage. With the right MarTech approach, digital product passports can turn product transparency into a durable trust signal.

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New Behaviour Analysis Reveals Deep Intent Differences Between ChatGPT Users and Google Searchers ow.ly/35EO50Zb7Ry #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

New Behaviour Analysis Reveals Deep Intent Differences Between ChatGPT Users and Google Searchers

BFJ Digital, an Australian digital transformation and performance analytics firm, has released a strategic behavioural.

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EXL and Databricks Expand Collaboration to help Enterprises Build Trusted Data Foundations for AI ow.ly/91hy50Zb7Ol #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

EXL and Databricks Expand Collaboration to help Enterprises Build Trusted Data Foundations for AI

EXL [NASDAQ: EXLS], a global data and AI company, announced it has achieved Gold Tier Status in the Databricks Partner Program.

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IQM Brings AI to Building Voter Targeting With Custom Voter Audience Tool ow.ly/eBrh50Zb0pF #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

IQM Brings AI to Building Voter Targeting With Custom Voter Audience Tool

IQM Advertising Corporation, the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions, announced the...

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Pipefy Launches Solution that Turns AI Conversations Into Workflows ow.ly/fUG050Zb0hv #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

Pipefy Launches Solution that Turns AI Conversations Into Workflows

Pipefy, a global leader in AI-driven business process orchestration, announced the launch of a new capability that transforms.

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SlickText Launches RCS Messaging Support ow.ly/EPtR50Zb0gx #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

SlickText Launches RCS Messaging Support

SlickText today announced support for basic Rich Communication Services (RCS) messaging, enabling businesses.

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Uplynk Partners with TAG Video Systems to Make Streaming Performance Visible, Measurable, and Accountable ow.ly/tTJ750Zb0fR #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

Uplynk Partners with TAG Video Systems to Make Streaming Performance Visible, Measurable, and...

Uplynk names TAG Video Systems as a Strategic Technology Partner, expanding its partner ecosystem and strengthening StreamOps with best-in class real-time monitoring and operational visibility into...

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AI-Assisted SEO Is Reshaping How Businesses Approach Online Visibility ow.ly/abfq50Zb0fg #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

AI-Assisted SEO Is Reshaping How Businesses Approach Online Visibility

According to Brett Thomas, owner of Rhino Precision Marketing in New Orleans, AI-assisted SEO should be viewed as an enhancement.

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impact. com Unveils AI and Creator Commerce Innovations at iPX, Expanding the Infrastructure for Performance-Driven Partnerships ow.ly/PtfK50Zb0eg #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

impact.com Unveils AI and Creator Commerce Innovations at iPX, Expanding the Infrastructure for...

impact.com, the global infrastructure for partnership-driven commerce, announced new AI and creator capabilities at its annual iPX event, designed to help brands discover partners, drive conversion,...

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The Trade Desk Appoints Sarah Gavin as Chief Marketing Officer, Executive Vice President ow.ly/3IPl50Zb0by #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

The Trade Desk Appoints Sarah Gavin as Chief Marketing Officer, Executive Vice President

The Trade Desk, a leading global advertising technology company, announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President.

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Soouya Emerges as a Trusted Global Data Recovery Solution, Helping Over 1 Million Users Reclaim Lost Files ow.ly/BlXE50Zb09u #MarTech #MarketingTechnology #MarketingTech #AdTech

Soouya Emerges as a Trusted Global Data Recovery Solution, Helping Over 1 Million Users Reclaim...

HongKong Soouya Technology Limited (soouya.com) today announced the continued global expansion of its flagship data recovery platform.

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8×8 AI Studio Delivers Wave of New Capabilities as Platform Expansion Accelerates ow.ly/otPb50Zb08y #MarTech #MarketingTechnology #MarketingTech #AdTech

8x8 AI Studio Delivers Wave of New Capabilities as Platform Expansion Accelerates

8x8, Inc. , a leading global business communications platform provider, continues its rapid expansion of 8x8 AI Studio capabilities since its launch earlier this year

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ServiceNow and IBM Expand Collaboration to Unlock Enterprise Data for AI at Scale ow.ly/Zywj50Zb06Y #MarTech #MarketingTechnology #MarketingTech #AdTech

ServiceNow and IBM Expand Collaboration to Unlock Enterprise Data for AI at Scale

IBM and ServiceNow, the AI control tower for business reinvention, announced an expanded collaboration to address two of the biggest barriers blocking enterprise AI at scale: the AI-ready data...

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CloudRadial Brings AI-Powered Chat to the MSP Service Desk with ChatAI Professional and Enterprise ow.ly/8JLp50Zb05Z #MarTech #MarketingTechnology #MarketingTech #AdTech

CloudRadial Brings AI-Powered Chat to the MSP Service Desk with ChatAI Professional and Enterprise

CloudRadial, a leading software company dedicated to bridging the gap between IT service delivery and client success for Managed Service.

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Ondaro Launches Lighthouse, an AI-Enabled Activation Plan for ServiceNow’s AI Control Tower ow.ly/2yuP50Zb05z #MarTech #MarketingTechnology #MarketingTech #AdTech

Ondaro Launches Lighthouse, an AI-Enabled Activation Plan for ServiceNow’s AI Control Tower

Ondaro, a ServiceNow Elite Partner, announced Ondaro Lighthouse, an AI-enabled activation plan that closes the AI visibility gap and tells enterprises where to start with ServiceNow’s AI Control...

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Dataiku Makes Cobuild Generally Available, the AI Building Agent That Closes the Build-Govern Gap ow.ly/Z23e50Zb04W #MarTech #MarketingTechnology #MarketingTech #AdTech

Dataiku Makes Cobuild Generally Available, the AI Building Agent That Closes the Build-Govern Gap

Dataiku, the Platform for AI Success, announced the launch of Dataiku Cobuild, an AI building agent that enables any enterprise team to turn a business objective into a governed, production-ready AI...

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Yobi and Rain Join Forces to Deliver a New Standard in Performance-Driven Advertising ow.ly/my7f50Zb03Q #MarTech #MarketingTechnology #MarketingTech #AdTech

Yobi and Rain Join Forces to Deliver a New Standard in Performance-Driven Advertising

Yobi, the leading behavioral AI company, and Rain, the leading independent advertising agency in the United States, announced a partnership to give brands access to AI-powered personalization at the...

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Viant Expands Publisher Solutions to Unlock Greater Performance and Transparency ow.ly/XLP250Zb03k #MarTech #MarketingTechnology #MarketingTech #AdTech

Viant Expands Publisher Solutions to Unlock Greater Performance and Transparency

Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced the launch of its enhanced Publisher Solutions

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Atento Expands Its Technology Offerings for Companies That Manage Their Own CX Operations ow.ly/S2T550Zb02a #MarTech #MarketingTechnology #MarketingTech #AdTech

Atento Expands Its Technology Offerings for Companies That Manage Their Own CX Operations

Atento, one of the world's leading providers of customer relationship management (CRM) and business transformation outsourcing (BTO) services, has expanded its portfolio of solutions for companies...

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From marketing and sales to IT and compliance, enterprises are beginning to discover that agentic AI is not simply another automation tool. It represents a new operating model for work. ow.ly/KbPe50ZaoUa #MarTech #MarketingTechnology #MarketingTech #AdTech

How Agentic AI Is Scaling Marketing, Sales, IT, and Compliance Through Real-World Enterprise Use...

Just as cloud computing transformed infrastructure and digital platforms transformed customer engagement, agentic AI is poised to transform operational workflows across the enterprise.

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