Start of the week... and the end of an era for me. I’ve been lucky to be part of so many huge moments in our history and in this fantastic industry since I joined Everything Everywhere 14 years ago.
The launch of EE, BT acquiring EE and launching Sport, building Fibre ‘like fury’ to create the digital foundations for decades to come are all bold and brave moves I have been part of in my time here. I very much look forward to seeing what the next bold and brave moves will be.
Proud to say we've extended @EE's partnerships with the Home Nations football associations, alongside our long-running headline sponsorship of @wembleystadium, for four more years 🤝
newsroom.ee.co.uk/ee-renews-…
ALT Wembley Stadium, with the EE logo either side of the famous arch lit up in aqua. "Wembley Connected by EE" is writ large on the LED screen.
ALT Players from the Wales men's team in training.
ALT Players from the Scotland women's team in training.
Since our partnership began, we’ve worked together to address issues such as racism, misogyny, homophobia and accessibility, while encouraging different communities to get involved in the beautiful game.
Great to see the latest milestone in the London Underground mobile network rollout announced, with @EE mobile coverage now available across the entire Elizabeth Line – including tunnels between stations.
As @MayorofLondon says, we're building a better London for everyone.
ALT A woman smiles as she presses her mobile phone to her ear, standing on the platform.
Along with providing customers with connectivity, the expanding coverage will also enable @TfL staff to pass on information to support the safe and reliable running of the network, as well as host the new Emergency Services Network.
More here: tfl.gov.uk/info-for/media/pr…?
More good news from our network team today: @EE has been recognised by connect and umlaut as the UK’s best mobile network following rigorous, independent, crowdsourced testing and analysis – for the 10th year in a row.
ALT Bar chart that compares network performance scores for Voice, Data and Crowd across EE, Vodafone, Three and VM02. EE comes top for each category, with 254 (Voice), 436 (Data) and 223 (Crowd). Vodafone is second overall, with Three third and VM02 fourth.
As well as winning best overall network, @EE was named the leading operator in each of the nine large cities where local performance was analysed, including London, Cardiff, Edinburgh and Belfast.
To set a new benchmark for UK networks by achieving a record-breaking score (surpassing a total of 900 out of a possible 1,000), is testament to our ongoing network leadership.
More here: newsroom.ee.co.uk/ee-wins-um…
Nothing stays the same, and that can open the door to good things...
On which note, it was exciting to see the launch of our new Birmingham Bullring @EE Experience store last week, with a little help from Birmingham and Aston Villa forward Emile Heskey.
ALT A wide shot of the store showing the Gaming Zone, customer seating, Apple and Samsung products and more.
ALT Our team smile for the camera in our new store in front of the Hello Birmingham welcome sign writ large on the wall
ALT Emile Heskey and my colleague Dean give the Gaming Zone a go.
ALT Emile Heskey cuts the ribbon to make it official
Like all our stores, it's designed to help the local community explore the latest in connected tech.
It includes a hands-on zone for testing the latest devices and getting personalised recommendations – and a Gaming Zone for gamers to test the newest consoles and games.
At the start of 2024, we committed to investing £6m to open 10 new @EE Experience and Experience Local stores across the UK. Birmingham Bullring is the 26th store to open this year. Amazing!
Thanks to all my colleagues who worked so hard to make it happen 👏
More: newsroom.ee.co.uk/first-ee-e…
After nine incredible years, I have made the decision to step down as CEO of @EE and @BTGroup's Consumer division in Spring 2025.
I will look back with enormous pride in all we have achieved together in my time building this brilliant business with the best team around.
ALT Smiling for a selfie with colleagues in Merthyr.
Now is the right time for me to move on to a new chapter in my career, and a new challenge. I’ll let you know what that is when the time is right.
It has been an honour to serve this business, my team, our customers and every one of my colleagues.
I couldn’t be prouder of this team and what we’ve done together. And I wish you all every success in the future.
You can read more here: newsroom.bt.com/marc-allera-…