The B2B video platform for the experts already inside your organization. No agencies. No bottlenecks. marketscale.com
Joined March 2016
- Tweets 7,412
- Following 431
- Followers 2,853
- Likes 2,708
1,384 Photos and videos
Apr 27
Video used to be a format. Now it's a competitive signal for AI-driven discovery.
Google AI Overviews are already surfacing video as supporting context, especially for complex, niche queries. That's exactly where B2B lives.
Power your video strategy with MarketScale AI Visibility
→ marketscale #GEO #AIOverviews #B2BMarketing #VideoMarketing
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Apr 23
Search your content library like you search the internet.
New on MarketScale: AI-powered search across video titles, descriptions, transcripts, AI summaries, and contributor profiles. With inline highlighting and real-time indexing.
Find what you need. No title required.
marketscale.com
#MarketScale #B2BVideo #EnterpriseContent
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Apr 22
Most B2B YouTube channels are content archives, not discovery engines.Videos uploaded sporadically.
Lightly optimized. Disconnected from any content strategy. To an AI system, that's a weak signal. And weak signals don't get cited.
Power your video strategy with MarketScale AI Visibility
→ marketscale.com #GEO #B2BVideo #ContentStrategy #AIVisibility
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Apr 22
82% of B2B companies upload to YouTube. Almost none treat it as a search channel.
That gap is exactly where GEO first-mover advantage lives right now.
#GEO #B2BMarketing #YouTubeStrategy #AISearch
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Apr 9
A lawyer posting phone videos from the airport is getting 100 inbound leads a day.
Your buyers aren’t searching for products. They’re searching for answers.
Are you the one answering them?
youtu.be/XaqgStiW3H4
#B2BMarketing #UGC #ContentStrategy #MarketScale
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Apr 9
Employer health costs up 9.5% this year.
Trust in healthcare brands at a low.
The fix isn’t more marketing.
It’s putting your clinicians on camera. GE HealthCare figured that out.
marketscale.com/shows/ge-hea…
#HealthcareMarketing #B2BHealth #UGC #GEHealthCare #MarketScale
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Apr 8
Intel just joined Musk's Terafab to build the next generation of AI chips.
While the world watches the headlines, their engineers are on MarketScale explaining what edge computing actually looks like on the ground.
marketscale.com/shows/intel/
@intel @elonmusk
#Intel #INTC...
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Apr 8
Employee posts on LinkedIn get 2x more engagement than brand posts.
Video content on the platform grew 53% last year.
Your people are the channel. Give them a reason to show up.
#B2BMarketing #LinkedInVideo #UGC #MarketScale
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Apr 7
The best B2B content doesn't come from agencies.
It comes from the shop floor.
Made In America on MarketScale tells those stories.
youtube.com/watch?v=Z_-nGd3u…
#MadeInAmerica #DomesticManufacturing #B2BMedia #MarketScale
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Apr 7
The most watched moment from Artemis II wasn't the launch.
It was a photo shot through a capsule window by an astronaut.
UGC travels farther than any production crew ever could.
#Artemis2 #NASAMoon #UGC #B2BMarketing #MarketScale
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Apr 7
Video production is nothing if you hide your experts behind marketing corporate theater.
Your engineers have stories. Your operators have insights. Your veterans have wisdom.
Stop scripting them. Start showcasing them.
#B2BMarketing #ContentStrategy
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Apr 6
Worth revisiting: our Made In America series.
Stories of resilience, innovation, and the people keeping American manufacturing alive.
youtube.com/watch?v=O3DNKIkz…
#MadeInAmerica #Manufacturing
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Mar 30
Physician burnout isn't a wellness problem. It's a systems problem. And the first symptom is that nobody's asking the doctors. marketscale.com/industries/p… #MarketScaleIndustries #UGCforB2B
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Mar 30
A 100MW AI data center takes 3 to 5 years to bring online. Power, cooling, grid access, risk modeling at a scale most people cannot picture. The content infrastructure to explain, sell, and defend that investment? Most companies are still winging it with a quarterly newsletter. That gap is the real risk. marketscale.com/industries/a… #UGCforB2B
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Mar 30
The executives who built careers from scratch in a new country share one trait: they never waited for permission to have a point of view.
That's also what separates B2B brands that grow through content from ones that stay invisible.
The ones winning on LinkedIn aren't posting more. They're posting with conviction. #UGCforB2B
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Mar 29
95% of B2B marketers now use AI. The content all sounds the same. Coincidence? Real expertise isn't a prompt. It's a point of view built over years. The trust crisis in B2B content is an expert problem, not a technology problem. #B2B
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Mar 20
2 out of 3 B2B buyers now prefer to buy without ever talking to a rep.
That is not a sales problem.
That is a content problem.
If your experts are not on video, your buyers are choosing someone else's experts.
marketscale.com
#B2BSales #B2BMarketing #MarketScale
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Mar 18
B2B marketers just coined a term at B2BMX 2026.
"The Infinite Content Graveyard."
AI-generated whitepapers nobody reads. LinkedIn outreach that sounds like a robot talking to a robot.
Content that looks like everything else because it was made by the same tool as everything else.
The answer isn't better prompts.
It's real people. Real expertise. Real voices.
That's the only thing the graveyard can't replicate.
marketscale.com
#B2BMarketing #ContentStrategy #MarketScale
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Mar 17
Ghostwritten blogs. AI avatars. Polished content with nothing behind it.
That's corporate theater. And B2B buyers are done with it.
MarketScale was built to end it. Apparently the world noticed.
youtube.com/shorts/Gzt5VOc8g…
#NextGen100 #B2BMarketing #MarketScale
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Mar 17
Cold calls. Trade shows. Product decks.
That's 1985 calling.
Your buyers are on LinkedIn and YouTube right now, looking for answers. Are you there?
youtube.com/watch?v=BOJuUBJW…
#B2BSales #ContentMarketing #MarketScale
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