MARKETECH APAC is a marketing-centric publication focusing on the Asia-Pacific region.
Joined July 2020
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40 Photos and videos
Jun 11
š The AAA 2026 finalists are out!
124 organisations across APAC make the cut for MARKETECH APACās inaugural Advertising Awards Asia Pacific, recognising standout creativity, strategy, and impact.
#marketing #industryevent #aaa2026
Full list šmarketech-apac.com/marketechā¦
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Jun 11
Etiqa Insurance Singapore is taking the conversation offline with its new āWhen Life Spins, Stay Readyā activation, encouraging people to reflect on their preparedness across mind, body and money.
#activation #experientialmarketing #singapore
marketech-apac.com/etiqa-takā¦
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Jun 11
New research from Arktic Fox, Six Degrees Executive and Amperity found that while nearly 90% of retailers see personalisation as strategically important, only 10% believe they have the capability to deliver it effectively.
#ecommerce #australia
marketech-apac.com/australiaā¦
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Jun 11
Fuze Tea launches its āDon't Compromiseā campaign in Malaysia, inspiring Gen Zs to embrace all sides of themselves without feeling the need to make trade-offs. š§
#marketing #campaign #malaysia
marketech-apac.com/fuze-teasā¦
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Jun 11
Singlife has joined @mediacorp's @FIFAWorldCup 2026 coverage as a main sponsor, bringing its new campaign The Finals to viewers throughout the six-week tournament.
#campaign #partnership #singapore
marketech-apac.com/singlife-ā¦
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Jun 11
Omnicom Media launches a dedicated Client Success discipline across APAC š
Led by Paul Hawkey, the team consists of Kris Biti (OMD APAC), Susannah Llewellyn (PHD APAC), Raveena Udasi (UM APAC), and Madelin Farrington (Initiative APAC).
#clientsuccess
marketech-apac.com/omnicom-mā¦
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Jun 11
Truth is becoming a key growth driver for brands š
McCann x Economist Enterprise finds 72% of people now prioritise truth more than ever amid AI-driven content and rising doubt online.
#brandtrust #marketinsights #artificialintelligence
marketech-apac.com/trust-emeā¦
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Jun 11
Aleph appointed Arshan Saha as Regional Director for APAC to accelerate digital growth and platform partnerships across the region. š¢
#marketing #appointment #malaysia
marketech-apac.com/aleph-appā¦
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Jun 11
ASICS to spin off Onitsuka Tiger into standalone OT GROUP š
The restructure aims to strengthen governance and support the brandās global growth as a luxury lifestyle label, effective Jan 1, 2027.
#business #marketing #retail
marketech-apac.com/asics-to-ā¦
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Jun 11
We spoke with multiple industry leaders across SEA as they share their perspectives and shed light on an issue that many say has quietly shaped the way agencies operate, survive, and grow across the region.
#industryinsights #agencyoperations marketech-apac.com/agencies-ā¦
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Jun 11
#NEXTMY2026 brings together a diverse group of senior marketing, brand, and customer experience leaders to evaluate and recognise standout work shaping the future of marketing in #Malaysia. #industryawards marketech-apac.com/first-setā¦
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Jun 10
With the merger of #Golin and #Ketchum under a new agency, Matt Neale has been appointed Chief Executive Officer of Golin Ketchum, while Tamara Norman will serve as President. #merger #publicrelations #industrymove marketech-apac.com/golin-ketā¦
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Jun 10
#Aleph has launched Aleph Arena, a new digital hub that will serve as the centre of its multichannel World Cup distribution strategy in the Philippines.
#streaming #sportsmarketing #philippines
marketech-apac.com/aleph-lauā¦
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Jun 10
[šš„ššššš”š] DDB Group Philippines has officially been rebranded as GGC Group Asia, following the global retirement of the DDB brand by Omnicom.
#advertising #rebrand #philippines
marketech-apac.com/ddb-groupā¦
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Jun 10
Streaming in Hong Kong is becoming more engaged, not just more popular šŗ
Magnite's study found that 63% of viewers are watching more, with mobile, vertical video, and live streaming driving stronger ad interaction and action.
#streaming #advertising
marketech-apac.com/more-thanā¦
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Jun 10
Jollibee Foods Corp. says its international listing plans remain under review šµš
The company continues to evaluate options for separating its global business, including a potential U.S. listing, depending on market conditions and approvals.
marketech-apac.com/jollibee-ā¦
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Jun 10
AS Watson Group x LāOrĆ©al Paris launch their first co-created product š¤
The Infallible Setting Mist Cherry Edition blends brand R&D with retail insight, backed by a full O O rollout across 14 markets.
#marketing #partnership #retail
marketech-apac.com/as-watsonā¦
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Jun 10
Ogury has launched SONA, an agentic AI solution that turns campaign briefs into persona-based audience strategies, media recommendations, and activation plans.
#launch #agenticAI #singapore
marketech-apac.com/ogury-unvā¦
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Jun 10
The event, happening on Sept. 10 at Shangri-La The Fort, Manila, will take a look into the innovative strategies and transformative technologies shaping the countryās rapidly evolving retail and e-commerce landscape. #REPH2026 #industryevent marketech-apac.com/retail-e-ā¦
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Jun 10
Omnicom Media China appoints Agelica Hao as Chief Growth Officer šØš³
The newly created role will focus on driving business growth and advancing OMās AI-powered marketing capabilities through its Omni intelligence platform.
#marketing #leadership #china
marketech-apac.com/agelica-hā¦
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