Branding vs Marketing: What's the Difference?
Branding and marketing work together as a whole, but are different.
In this episode, we discuss real-life examples of the significant differences between branding and marketing, and how the two are equally important for success.
youtu.be/MdKoVQ4yRdA
There's a REAL opportunity for business owners using direct mail.
We highly encourage you to watch this episode and learn if direct mail might be right for you!
youtu.be/AEgTrJCAESo
It's been said that direct mail is dead but our experience says the opposite.
Direct mail is underutilized for many reasons like its complexity and costs. However - it is the highest-performing channel!
Direct mail has an average ROI of 43%. This is over 10% higher than the other channels.
youtu.be/AEgTrJCAESo
Why do entrepreneurs need critical thinking skills?
It's CRUCIAL in today's information age to make informed decisions.
Processing situations and forming your own perceptions are essential for solving problems and shaping a better future for yourself and your business.
Are you thinking for yourself? ๐ง Great decision-makers have strong critical-thinking skills.
Being a critical thinker is crucial in today's information age.
It's easy to believe information at face value without questioning its validity.
Being able to process information and form your own perceptions is essential to make informed decisions.
Subscribe to our podcast or YouTube channel for more mindset and entrepreneurship discussions!
youtu.be/zcVFyVQPLmk
Does your job title matter?
For startups, resources are usually limited. The team typically consists of a few critical people who wear multiple hats.
As a business scales, the importance of job titles becomes more apparent.
Hiring more specific roles at this stage becomes feasible, allowing you to delegate tasks efficiently.
๐ฅ A job title comes with expectations and responsibilities and establishes a chain of command.
Do you agree? Share and let us know your thoughts!
youtu.be/S7IvYxcxz90
We are excited to share this week's entrepreneur spotlight, Stacey Paretti Rase!
Stacey owns and operates five short-term rentals. Two of her properties are right down the road from us in Downtown Covington!
She's a Louisiana native who loves her community and helping others on their journey.
Tune into her story tomorrow morning at 8:30 am on our YouTube channel or podcast!
There is much debate about Threads vs. Twitter, whether or not the app is here to stay, and whether it's worth investing time in.
In this episode, we debate our own opinions and research about Threads in comparison to Twitter and the digital landscape today.
youtu.be/w3bWe6rRT7k
A following consists of people who follow your accounts versus a community is a group of people who are passionate about your brand.
A community helps your business grow because you have people actively advocating for you.
Posting content to gain followers definitely gets more eyes on your brand, but tending to that relationship is equally as important!
Share this Tweet with a fellow business owner ๐
Her mantra is living a stylish life boldly - Founder of the We Five Kings blog and The Organized Social, Tiffany King ๐
This episode breaks down the evolution of influencers, social media and marketing trends and advice for building an audience.
Tiffany King offers fantastic insight for building a community online as a business owner and overcoming obstacles.
This episode was so fun and we hope you leave with a better understanding of today's social media world!
Check it out now:
youtu.be/wdYRvsJjQEE
Whenever a business can anticipate what its customers want and provide that experience for them, it creates a seamless process.
It's Amazon's annual Prime Day sales event ๐งต
In this episode, we discuss how Amazon's business model and marketing enable them to have an event that is so popular, it's like Black Friday.
@amazonyoutu.be/geTzNi9XYFw
Influencer marketing is everywhere. Big brands have the budgets to pay popular creators big bucks to promote their products.
Many small business owners wonder how they can get in the game and get involved with their customers more on social media.
Watch this quick video!