Gen X (50 ) UGC Creator | 420 campaigns | Beauty, skincare, wellness fashion for women 40–60 | Helping brands reach midlife women | hello@marnicreates.com
Joined June 2024
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270 Photos and videos
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I updated my UGC portfolio intro video!
Brands always ask me to: “Talk like you’re speaking to a friend.”
So this version leans into that — natural delivery, real filming spaces, layered b-roll, and clips from my top niches.
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#ugccreator #ugcforbrands
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Things that did NOT go well as a UGC creator this morning ❌
❌ Agreed to my rate… IF a second person is included
❌ Asked my rate… then ghosted
❌ Max budget: $150
❌ Agreed to my rate… but it was GLP-1, so no
You have to kiss a lot of frogs...
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I wasn't going to film today BUT...this is life as a 50 content creator! 😅
Happy Sunday!
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As a Gen X creator, I had to zoom in because I thought I was reading it wrong. 😂
Blanket/tech UGC creators - how do you do it?
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#ugccreator #ugcforbrands
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Woke up to an inbox full of:
✨ Repeat client briefs
💌 New client offers
🤝 4 signed partnerships
☕️ Coffee tasted especially good this morning.
Great start to June 😅
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#ugccreator #ugcforbrands
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AI-written tells 👇
• Honestly…
• The truth is…
• It’s not about X, it’s about Y
• Here's the thing
• Game changer
• Let that sink in
• In a world where…
• Quietly becoming..
• Not only that, but..
Everything in sets of 3! What are yours?
#ugccommunity
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I lost $2k in work this month because of where I live.
This is typical. Sometimes it's much more. It's the reason I’m not consistently hitting five-figure months.
But I do hit them. You don't need "perfect" to build a UGC business. 💪🏻
#ugccreator #ugcforbrands
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At this point, reshoots are pretty rare for me.
Experience! I’m usually thinking beyond the brief and grabbing shots the brand will need for visual interest, transitions, or continuity.
Repeat clients keep my business running.🥰
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#ugcforbrands #ugccreator
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This video is still live on META - Hair content for women in their 50s - letting the before and after speak for itself.
Just honest delivery and a result you can actually see.
marnicreates.com
#ugcforbrands #ugccreator #ugccommunity
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HELP!!! 3 of my tripods broke and I'm down to my crappiest one AHH!😑
What is your favorite brand?? For a tall girl.
#ugccommunity #ugccreator
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I’ve said it before and I’ll say it again.
If you want skincare UGC jobs, START posting skincare content on your socials.
If you want fashion collabs, POST outfits.
Brands are already LOOKING at what you naturally create 👀
#ugccommunity
#ugcforbrands #ugccreator
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End of month as a UGC creator:
👉 contracts going out
🙄 chasing invoices
✅️booking brand deals
😳 intense negotiating
💪🏻organizing deliverables
This is the side of UGC that doesn't look fun but is 80% of the work.
#ugccommunity
#ugcforbrands #ugccreator
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The hardest part of skincare UGC is making the ingredients feel exciting without losing the viewer.
This Mario Badescu video was all about delivery. Confident, approachable, and natural on camera.
The brand loved it.
#ugcforbrands #ugccreator #ugccommunity
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Brand emailed: “We’ve decided not to move forward.”
I replied with questions (because I ate on the content 💪🏻)
They came back with: “Oops, my bad.” 😂
Project is back on. LET’S GO.🍞
#ugccreator #ugcforbrands #ugccommunity
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From a 6 month UGC campaign with Dr. Scholl’s in 2025
I wrote the script around the brand persona, then filmed myself buying the pain patch in-store and applying it in my car, because that’s realistically how I use it when the pain gets bad.
#ugcforbrands #ugccreator
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Understanding the assignment. This came from an ad agency I worked with last week. 💪🏻
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@Jillcraw4d see why I asked ?? 😆
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Had a brand I've worked with multiple times reach out. They want to ai generate me "for future campaigns"
FOR $250. 😳
They are no longer working with real content.
#ugccommunity #ugccreator #ugc
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“Nobody warned us about 50”
That was the hook.
This collab was built specifically for a midlife audience, honest, grounded.
The brand provided the script, I focused on making it feel like a real conversation.
marnicreates.com
#ugcforbrands #midlifecreator #ugccommunity
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