Exciting news!!🌟 Our work for the behind the scenes "Spirit of 1926" just clinched two World Luxury Awards in Art Direction and Film Campaign categories! 🏆🎥
Grateful for the honor and proud of our team's hard work! #AwardWinners#Spiritof1926#MasterForYouAgency
We have won a Davey Silver Award for "Spirit of 1926",a Branded Campaign that presents the story of Nettie Harbinson who distilled a whisky that has become the most valuable wine or spirit ever sold at auction: The Macallan Fine&Rare 1926. Thanks to everyone who made it possible!
We won "Best of the Best 2023" at the C2A Creative Communication Award for "Horizon"!For this campaign we created a CGI film presenting The Macallan Horizon,a whisky pack prototype designed together with Bentley.Thanks all for your support🙌#MasterForYou#C2AAwards#BestOfTheBest
Thrilled to announce that that our "Horizon" and "The Spirit of 1926" campaigns have been honoured with a total of SIX Titan Awards!This recognition fuels our passion for creativity, and we couldn't have done it without our phenomenal team and clients🙌
#TitanAwards#Awardwinning
As luxury seeks out NFTs, in-game worlds and 3D virtual real estate, opportunistic players are racing to get there first, betting on a similar first-come, first-served basis that plagued the early days of the internet.
voguebusiness.com/technology…
Ecommerce pioneer Amazon is making another push in the physical retail space, a strategy shift that may have wide-ranging implications.
luxurydaily.com/whats-to-com…
Calling all designers, brands and fashionistas.
Decentraland x @UNXD_NFT presents Metaverse Fashion Week.
A week of Catwalk shows, pop up shops, after parties and immersive experiences 24th - 27th March 2022
have your collections ready!
.@Hermes_Paris -backed startup @MycoWorksInc says it is ready to scale its mushroom leather alternative after proving its efficacy at scale via production runs for Hermès and securing new funding.
voguebusiness.com/sustainabi…
The Macallan Experience in Shanghai enables you to immerse yourself in the world of The Macallan. Discover our history and experience every facet of our continued legacy. ​
Please savour The Macallan responsibly.​
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#TheMacallanExperience
For the second year running the pandemic has reshaped the world — not changing everything, but accelerating many things, from population decline to digital revolution. Here is how these trends could define 2022: on.ft.com/3FWwsMI
Brands are expected to spend as much as $15 billion annually on influencer marketing by 2022, up from $8 billion in 2019. A growing slice of that is on virtual influencers.
voguebusiness.com/technology…
In the heart of The Macallan Estate in Speyside, Scotland, lies our Christmas tree, a vision that reflects the spirit of the season and celebrates the launch of the limited edition single malt, A Night on Earth in Scotland. Please savour The Macallan responsibly.​
#TheMacallan
Designed to be a premium e-retailer for digital collectible assets in the luxury sector, with @exclusible, collectors can get access to limited edition NFTs and experiences by the world’s most desirable luxury brands across 4 verticals: fashion, watches, jewelry, and supercars.
Luxury brands no longer sell just their brand. In a new era of consumer expectation for shared values, brands are curating platforms to function as tastemakers to extend their own brand halo into the wider cultural world.
voguebusiness.com/companies/…