> be Ferrari > spend 8 decades selling cars based on the sound they make > hire Jony Ive - the guy who killed the headphone jack and shipped the butterfly keyboard - to design your first EV > wait 4 years. unveil the "Luce" in Rome > charge $640,000 for 280 miles of range. a $50K Mustang Mach-E does 300 > 0-60 in 2.4 seconds. so does a used Tesla Plaid for a tenth of the price > weigh 4,982 lbs - basically a Ford F-150 > 4 doors, 4 seats, a hatchback trunk Ferrari proudly calls "the largest luggage capacity we've ever offered" > Ive at the launch: "it's not styled" > actual designers call it "soulless," compare it to a Honda, a kit-car, and "a Lotus Elise for the EV era" > because EVs are silent, you bolt an accelerometer to the motors and run an algorithm that filters "unpleasant frequencies" and amplifies "musical" ones > US deliveries: Q2 2027 $640,000. for a 5,000-pound sedan with a synthesized soul. designed by the man who killed the headphone jack.