Associate Professor @Eng_Lang_UoB researching business communication, trust, polarization. He/him. Views my own.
Joined August 2011
- Tweets 770
- Following 460
- Followers 1,521
- Likes 3,683
133 Photos and videos
Pinned Tweet
Jun 11
I'm so stoked to share an article I've written for @ConversationUK about our recent study on the Enron scandal!
theconversation.com/the-frau…
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Mar 30
Our new CUP Element on trust, discourse, and the Enron scandal is out and free to download!
Download the book: cambridge.org/core/elements/…
Watch the video abstract: vimeo.com/1125812463
Download the Enron Trader Tapes, annotated data and R code: osf.io/ngdhx
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Mar 25
Our paper on metaphor identification using LLMs is finally out open access in Applied Corpus Linguistics!
doi.org/10.1016/j.acorp.2026…
Code & data: github.com/Weihang-Huang/Met…
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Matteo Fuoli retweeted
27 Oct 2025
A team of world-class linguists will be using their expertise to tackle the toughest language challenges from developing AI systems to detecting fake news:
bit.ly/4ni9bcF
@artsatbham @news_ub @JWGrieve @MatteoFuoli @jegraf1
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7 Oct 2025
PhD application season is around the corner!
If you're interested in studying with us @unibirmingham you can apply for funding via the following schemes:
- AHRC Midlands4Cities (midlands4cities.ac.uk/)
- ESRC Midlands Graduate School DTP (warwick.ac.uk/fac/cross_fac/…)
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7 Oct 2025
I'm happy to support applicants with a strong project idea in preparing their application.
DM here or email me if you're interested in trust, language and AI, corporate discourse, fake news, climate discourses, polarization.
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4 Jul 2025
With tools like image editing and generative AI, digital activism is rapidly evolving. Subverting visual and verbal texts is now more accessible than ever, offering new creative ways to expose injustice and advocate for change.
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4 Jul 2025
It was super fun to work on this paper with @samanthaford473. Incidentally, this paper has been in the works for almost 10 years - I first presented it at @RaAMconf back in 2016! It’s not procrastination, it’s letting the ideas *marinate* 😅
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4 Jul 2025
p.s.: the production team (not us - I promise!) swapped the captions for figures 1 and 2 🥴
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4 Jul 2025
What happens when activists creatively reimagine corporate logos to resist branding narratives?
Our new paper explores the powerful multimodal practice of "figurative subversion" and its role in challenging corporate messages.
Read it here: bit.ly/3GrXAse
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4 Jul 2025
Our study goes beyond metaphors, examining how metonymy, irony, hyperbole, and more can be wielded as tools for resistance. These tropes, combined with visuals, create nuanced counterarguments that resonate emotionally.
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4 Jul 2025
Our typology can be used to analyze other forms of figurative subversion, including political cartoons, street art (e.g. Banksy), contemporary conceptual art, memes, protest signs at political rallies, mockumentaries, and mash-up video clips circulated on social media.
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4 Jul 2025
We identify four key figurative subversion strategies, which can be used individually or in combination to build a persuasive visual/multimodal argument.
Figurative extension
Figurative layering
Figurative replacement
Verbal reframing
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4 Jul 2025
We look at Greenpeace's 2010 "Behind the Logo" campaign, where activists cleverly reworked BP’s logo to call out its "green" branding, as a case study on how people can use figurative and visual strategies to subvert corporate messaging.
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At #CCRSS25, @MatteoFuoli will show you how to use the UAM Corpus Tool for manual annotation and analysis. Get hands-on practice defining coding schemes, tagging texts, and extracting insights from your corpora!
ALT Photo of Dr Matteo Fuoli
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14 Apr 2025
Can we infer deceptive intent from fact-checker labels? And what if what fact-checkers consider “false” today turns out to be “true” tomorrow?
We explore these and other methodological questions in our new paper with @BashayerBaissa & @JWGrieve:
degruyterbrill.com/document/…
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11 Apr 2025
A few weeks ago I had the pleasure to share my latest work on the language of trust at
@HKPolyUENGL
The study's in press with Cambridge Elements in Forensic Linguistics and we're releasing a new 400k corpus of Enron trader phone calls. Watch this space!
youtube.com/watch?v=lx7_tKsj…
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10 Mar 2025
Next Monday I’ll be giving a talk on my latest research on the linguistics of trust and manipulation as part of @HKPolyUENGL’s seminar series.
The talk will be on Zoom and open to all. If you’re interested, you can sign up via the link below!
7 Mar 2025
Join our online talk with Dr Fuoli @MatteoFuoli @Eng_Lang_UoB "Trading trust: verbal manipulation in the Enron Tapes". Learn the linguistic mechanisms behind trust & corporate corruption using the Enron fraud case. Registration👉polyu.hk/vViJb @OpenAppLing @FocusCorpus
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14 Jan 2025
Our position paper on the sociolinguistic foundations of language modeling is out now in Frontiers in AI!
frontiersin.org/journals/art…
We argue that sociolinguistics holds the key to understanding and improving large language models.
13 Jan 2025
New paper alert!
"The Sociolinguistic Foundations of Language Modelling"
Co-authored by a big team of researchers in @Eng_Lang_UoB
Has now been published in @FrontiersIn AI!
frontiersin.org/journals/art…
doi.org/10.3389/frai.2024.14…
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