What an incredible start to 2021! T-Mobile is not only one of the most progressive brands in the U.S., but a company whose beliefs & values are in sync with everything Initiative prides itself on. We are honored for this new partnership and to help lead T-Mobile into the future.
T-Mobile appointed IPG’s Initiative as its U.S. media agency of record following a media review led by ID Comms, which T-Mobile launched last year in the wake of a merger with Sprint.
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