MASTER EMAIL THREADS You will find all my tips, tricks, and deep dives on everything email here. Scroll down to learn how to maximize back-end revenue, improve email health, and answer all of those weird, technical email questions you can't find anywhere.

We have team members solely dedicated on optimizations and reporting you can yap and do as much work as possible for your clients but at the end of the day if you're not providing reporting, breaking down exactly what you've done and tying it directly value creation, and actively seeking excellence every month in the work you're doing you're quickly replaced

Client relaunched their V2 of their product Perfect use-case for plain text style from the founder Any chance you have to give customers a behind the scenes look into the product they buy makes them 1000x more invested and likely to support this can be done for re-stock emails or product launches make your touchpoints more genuine and watch how well customers respond

Squatch with an offer I bet they have been running for many years, and they just rinse and repeat given the sale Easy fathers day lay up. free gifts with X value threshold hit Essentially creates a bundle for them to gift, with a number to hit that won't break the bank super smart well executed fathers day offer by the best in the biz

you have to trust your employees to cook hand holding does absolutely nothing for growth much less the human spirit the minute you realize there are people out there who can do just as good or better job than you when you become a real business owner

dont tell people why they should buy in your emails.. SHOW THEM Satisfy doing an incredible job shilling their cooling fabric in action. Show people using your products be interactive models holding or wearing it infographics, benefits, features are not enough Scanning a design or photo is 1000x faster than reading a bullet point Think through how your deisign and shots can sell on their own There are some brands who have 0 copy in their emails. art companies, high fashion, apparel, etc. Let your design and images lead the conversion

@MaxGrant__ has been killing it

Don't make your pop up complicated. Moon Juice and the best brands in the world are all running the same style pop up and crushing not a coincidence. dont give up margin, just make them THINK they're getting a deal

the best brands are pushing their best offers, constantly no cheap discounts, just the hyper optimized bundle/subscription offer . CTA says it all. Fire product launch email that sill ropes people in with their base offer

summermaxxxing

every marketing agency should try their client's products there is nothing like holding your clients product in hand and actually using it angles you would never have thought of before appear instantly when you're actually a believer in what they're selling

nobody is fooled by your countdown timers, expirations, or scarcity. Give them the value, hammer the benefits, be educational or funny light-hearted reminders from the founder over plain text will crush harder than sounding desperate don't try to win the click and end up losing a long time customer

The difference between a 1K/mo store and a 100K/mo store is almost never the product. Its the backend. Email flows, upsells, retention.

The bar is low. The bar is low in services. The bar is low for products. The bar is low in sales. The bar is low in attention to detail. There is mediocrity everywhere. That’s why referrals are so powerful. The minute you find something good, you are over the moon. An easy way to win is to care. Your competition is lazy, and doesn’t.

This is the same wave but when it’s 20 foot Surfing it over 5-7 foot is legitimately dangerous Maybe I grab my sack and send it next big swell x.com/briannorgard/status/20…

Quite literally impossible to run out of campaign ideas The real question is- are you extracting the MAXIMUM amount of value from your campaign channel? After deliverability is A-tier, new subs are constantly filling the funnel, and your designs look great, how do you constantly iterate/create better and better campaign copy? 1. Take your new TOF ads, especially the ones targeting sub-avatars, and turn those into emails. The big swings in campaign revenue on any given month are due to specific angles that hit harder and create that converting response 2. Vary your style. Plain text- go super long form, or super short. Tell a story. Say something insane. Link a study. Link an advertorial. Design- copy competitors who have really cool and engaging designs. Avoid the gifs and in-email widgets. give them options to click on some sort of CTA or product block on every scroll 3. Identify segments that are the most responsive given your biz model. Is it winbacks? your VIPs? recently purchased? only one way to know... send it. You will speak to all these people differently 4. triple down on your winners. Take one winning angle and come up with infinite variations to say the same thing, just drastically change the style

Quick email $$$ grab for any supplement or consumable brand Throw anyone who's bought between 60-180 days in a segment Give them a restock code, blast a campaign. This effectively targets those new customers who bought from you recently but didn't repeat purchase from any flows sent in that 1 to 2 month window. Gauranteed print.

Worked with Stars Honey but was very short lived. Founder is a killer. Alex is a monster. heavy heavy vouch.

Would say 90% of the email retention apps gidgets widgets are utter trash waste of time setting up, don't provide or too hard to track the ROI. Alia Black Crow your choice of subscription app (Skio, Ka-ching, Recharge, etc.) Automatic Deliverability placement apps, just copy their snippet of "code" and cancel them immediately That's about it.

Snippet of the amount of work we do on our bigger brands who are pushing the limits of performance. Always work to be done.

seeing a lot of people turn off their pop up or never consider using one in the first place. I have seen data scientists on large brands conduct an insane amount testing on the short and long term effects of pop up vs none, and the answer unfortunately is it depends. Increasingly seeing more brands, whom don't want to discount, reflect their current subscription or bundle offer on to the pop up. A bit of a bait and switch, but essenitally lifts the discounts you achieve from subscribing or bundling and throwing that on your pop up. The numbers look big, and it is a bit of white lie/gently deceiving, but accomplishes high opt-in rate doesn't hurt CVR. Still accomplishes a reduction in CAC for those getting entered into the welcome flow who opted in but never bought, and preserves margins by not adding on additional discounting. We have dedicated internally a great deal of time and energy in to pop-up and offer testing, as it is one of the biggest determinants in email performance. More subs -> more people seeing emails -> more money if your agency isn't actively testing your pop-up offer, you need a new one.