🥤 Rethinking Drink @drinkplink 🌏
Joined July 2009
- Tweets 10,226
- Following 2,200
- Followers 2,935
- Likes 7,368
1,046 Photos and videos
MaxLuthy retweeted
7 Jun 2025
Summer 2022 BevNET showdown bringing the heat at Bristol Farms. I lined up and straightened y’all out @SteveMichaelsen lemonade was rippin’
2
1
9
338
MaxLuthy retweeted
21 Dec 2024
Welcome to the world of oligarchy.
2,583
7,023
34,941
1,647,718
I know @homerfolmer loves it but we have an 80% bounce rate on the @drinkplink homepage ⛹️⛹️♀️⛹️♀️
drinkplink.com
1
7
732
People are dunking on this take like it’s a tiny cracker in a plastic tub of queso
16 Sep 2024
Mr. Beast and Logan Paul just launched a Lunchables competitor called Lunchly.
Each box will contain PRIME and Feastables.
This is going to crush it.
2
181
🔥 DTC Roast opportunity! We’re about to do some work on the homepage. Any howlers you can spot? Quick fixes? How would you optimise for conversion? Best answer gets 3 month supply of Plink! drinkplink.com
1
3
231
DTC Twitter - we’re looking for a freelancer to support @drinkplink on brand content strategy and UGC on TikTok - crucially - we’d be looking for support in media buying for the top performers on META and TT. Who should I chat to?
4
1
9
694
It blows my mind how fully we went from Conscious/Earnest anti-sales in the 2010s to Cynical/Cheeky anti-sales in the 2020s.
Do you think the somber, serious, “we need to do things differently” brand era will return?
See @LastCrumbCookie today vs @patagonia 2011, @REI 2015
98
Without looking at the data, I would have assumed Athleisure had peaked a few years ago. But I DID just look and it’s still growing at a health clip. Anyone else surprised? 🤸
statista.com/topics/7765/act…
3
3
521
Is this growth driven by @RosenZone buying a bunch of new running kit?
1
65
Lots of great takeaways in here for F&B folks:
10 Jun 2024
NEW ODD LOTS:
HOW THE FOOD INDUSTRY IS PREPARING FOR AN OZEMPIC WORLD
@tracyalloway and I spoke with professional flavor designer Barb Stuckey, who has been working with food companies to figure out what people on GLP-1s want (and don't want) to eat. bloomberg.com/news/articles/…
2
2
3
16,683