CPG Entrepreneur & Fractional-CFO | Helping Emerging Brands Scale Profitably
Joined December 2022
- Tweets 6,327
- Following 737
- Followers 770
- Likes 13,181
496 Photos and videos
Pinned Tweet
Jun 3
Want to meet as many of you as possible this month at Fancy Foods NYC.
Also, one of my clients is kicking off a Series A in September. Opportunity to meet the team before everyone knows about it.
DMs open!
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Max Mulvihill retweeted
🇺🇸 World Cup tourists are discovering Buc-ee's and the reactions are PRICELESS🤣
🚨🇺🇸 The funniest, sweetest World Cup subplot: Europeans discovering that the real America isn't the skyline, it's the gas station, the diner, and the stranger who insists on driving you to the game.
The country always looked better in person than on a screen.
Writer: Daniel
x.com/realmikolson/status/20…
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Max Mulvihill retweeted
Jun 13
This was my first mini viral video.
Keep in mind @eatboldbar has 640 followers on Instagram.
Lowest effort video I’ve ever made.
7 second clip from my production run.
So much for spending hours & hours creating sophisticated content…
Looks like people like seeing machines!
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Jun 13
wow
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Max Mulvihill retweeted
Jun 12
America is such a rich country that “mere” half-billionaires like Ro Khanna (wife’s inherited family fortune) and Dan Goldman (Levi Strauss heir), and “down and out” decamillionaires like Liz Warren accuse OTHER PEOPLE of being too rich!
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Max Mulvihill retweeted
Jun 12
SpaceX alone just created over 5,000 millionaires while you have lifted zero people out of poverty or created zero millionaires (besides yourself)
Jun 12
Elon Musk just became the world's first trillionaire.
The typical American household would have to work more than 11 MILLION years to make Elon Musk's level of wealth.
We need a wealth tax.
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Jun 12
đź‘€
Jun 11
3D PRINTED GUMMY SUPPLEMENT BRAND REM3EDY HEALTH RAISES $19M GROWTH ROUND AT $112M VALUATION
Rem3edy Health, a UK based 3d printed supplement gummy brand, has raised $18m in growth funding at a $112m valuation. The brand reported revenue of $13.6m in 2025 with gross margins of 55% and an operating loss of 1.3m. 2024's operating loss was 5m.
Investors include Suntory Global Spirits, Estrella Galicia, and more.
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Max Mulvihill retweeted
Jun 11
Shut up
Jun 11
The fight for a higher standard of consumer health and transparency has never been more important.
The ones most threatened by a new order are the ones who profited under the old one
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Jun 11
Me
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Max Mulvihill retweeted
Jun 10
How many brands can say this
Jun 9
Turning Point Brands' nicotine pouch segment grew 150% year over year. People buy Fre and ALP from the website then walk into their local convenience store asking for it. Retailers are stocking it because customers won't stop requesting it.
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Jun 11
When it comes to NA, did alcohol buyers discover a new category or did functional beverage brands discover a new shelf?
The risk for these NA brands is consumers stop comparing them to alcohol altogether. Once that happens, 0.0% ABV is no longer a moat. Competition becomes every beverage..on taste, function, occasion, and value.
90% of volume is through grocery, not alcohol volume drivers bars, restaurants, hotels, or liquor stores.
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Jun 10
A little too close to Chomps? Flattery?
Takeaways officially launched its savory, macro-dense, and portable cheese bars today.
The macros are great especially for a 1.1 oz snack:
- 12g of protein
- 120 calories
- 3g of fiber
Takeaways launched with three flavors: Slice Slice Baby, Pepper Jacked, and You Cheddar Believe It.
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Jun 9
Willie’s actually acknowledges the looming ban. I think they will be one of few to survive.
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Jun 9
First-to-market in CPG may not always be the advantage.
It could mean you spend years paving the way for a brand with better execution.
Revive → Health-Ade
FAGE → Chobani
Beanitos → Siete
Truly → White Claw
Zevia → Poppi
Wild Friends → Justin's
And so on.
Other Examples?
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