In occasione del prossimo #iabforum, @MediaComItaly e @CocaColaIT presenteranno un inedito progetto di Branded Entertainment che è stato il protagonista della campagna di comunicazione estiva 2021 di Coca-Cola Zero
Yesterday was a big day for us at @Cannes_Lions!
Read more about our award wins and the incredible campaigns themselves following the link 👇bit.ly/3qtHNN9
Siamo felici di presentarvi MediaCom Creative Systems. 🎊
Con Creative Systems , offriremo nuovi prodotti data driven per colmare il gap tra creativita e dato.
Our Rosa Meo, Responsible for MediaCom Rome and Deputy General Manager MediaCom explains WPP campus in Rome and the integration of all aspects of the business into the plans now has even more faces and makes the process more fluid.
youtube.com/watch?v=feAOa_Vt…
We are absolutely delighted to be named @Adweek Global Media Agency of the Year! 🎉
To celebrate this announcement from Adweek we'll be doing some special programming across our channels throughout the week – keep an eye out 👀 #PeopleFirst#SeeTheBiggerPicture
Seeing the Bigger Picture is about having broader, deeper conversations that go beyond media to encompass all our clients’ marketing activity and how it works together to build brands and drive their businesses forward #PeopleFirst#STBP#OneMediaCom
Have you noticed something different… 😉
To support our proposition of ‘Seeing The Bigger Picture’ our refreshed brand launches today.
Watch this space for more! #PeopleFirst#STBP#OneMediaCom
As brands battle for consumer attention, especially on social media, what are the three proven strategies to succeed in this space? @MediaComItaly's Sophia Cocuzza has the answers!
"A brand story will only make sense if consumers can trust the image to tell the truth."
@MediaComItaly's Dario Russo, explains how brands can make their images more credible in the era of fake news.
Read here 👉bit.ly/3iwS3yK
Need some #inspiration for the year ahead? We've collected our five most-read articles of 2019 and caught up with some of the contributors to see what, if anything, has changed:
In our #CES report you will get a condensed and informative insight into what the latest technology means to marketers, with a specific focus on retail, health, content, connected living and automotive #CES2020#Technology#Consumers
Mercoledì 11 dicembre è stato presentato #INFLUENCE, il progetto di ricerca di MediaCom, insieme al Dipartimento di Scienze della Comunicazione e dello Spettacolo dell’Università Cattolica del Sacro Cuore, sull’influenzabilità del consumatore nel comportamento d’acquisto.👀
Ci stiamo spostando da un’ottica di ricerca stringata, computazionale (il digitare una query in un motore di ricerca) a un’ottica di ricerca sonora, dialogata (ricerche tramite i voice assistant #alexa) @MediaComItaly#influencer#voiceassistant