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Media In Canada @MediaInCanada

Covering the latest trends, data, partnerships and everything affecting the value of Canadian media.

Joined January 2009
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  • Followers 12,407
222 Photos and videos
RT @thespikefeeders: Now that you've seen how the decks play, why not win some for yourself? We took all 4 decks we played in this episode…
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Podium Productions picks Cartier to lead media mediaincanada.com/2023/06/23…

Podium Productions picks Cartier to lead media

The agency will help the events company increase participation in its sports competitions and festivals.

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CRTC issues corrections to CBC/Radio-Canada licence mediaincanada.com/2023/06/23…

CRTC issues corrections to CBC/Radio-Canada licence

The changes are unrelated to the reconsideration process ordered by the federal government.

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The differences between English and French podcast audiences mediaincanada.com/2023/06/23…

The differences between English and French podcast audiences

Research from Acast shows variances in genre preferences and receptiveness to advertising.

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Bloom takes cues from finance to develop its media mix modelling tool mediaincanada.com/2023/06/23…

Bloom takes cues from finance to develop its media mix modelling tool

Polaris adapts pricing models to the needs and characteristics of media assets.

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Online News Act passes, but issues remain for both outlets and platforms mediaincanada.com/2023/06/23…

Online News Act passes, but issues remain for both outlets and platforms

Google and Meta are still prepared to block news, while publishers celebrated a "positive first step" amid lingering concerns.

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Dairy Queen boosts its buy for Father’s Day: AdEase TV mediaincanada.com/2023/06/22…

Dairy Queen boosts its buy for Father’s Day: AdEase TV

McDonald's, however, still reigned supreme last week.

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Vividata extends its data reach with Connected Interactive mediaincanada.com/2023/06/22…

Vividata extends its data reach with Connected Interactive

SCC variables and insights will be used to develop programmatic audience segments.

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Cannes 2023: Canada wins Gold and Bronze Media Lions mediaincanada.com/2023/06/22…

Cannes 2023: Canada wins Gold and Bronze Media Lions

Rethink won two of only 60 Lions awarded for work with Decathlon and IKEA.

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Frito Lay signs its largest-ever women’s sports sponsorship for World Cup mediaincanada.com/2023/06/22…

Frito Lay signs its largest-ever women’s sports sponsorship for World Cup

Championing role models for young girls will be a core message in the company's activations.

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Quebecor delays ending weekend newscasts, warns of staff cuts mediaincanada.com/2023/06/21…

Quebecor delays ending weekend newscasts, warns of staff cuts

The broadcaster has responded to a request from the CRTC that warned of violations to the Broadcasting Act.

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Search and social drove online ad spending up 15% last year mediaincanada.com/2023/06/21…

Search and social drove online ad spending up 15% last year

The IAB's annual revenue report found retail media drove significant spending in search and display, with advanced TV leading to rapid growth in video.

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Karine Courtemanche to leave Omnicom Media Group mediaincanada.com/2023/06/21…

Karine Courtemanche to leave Omnicom Media Group

Touche!'s founding CEO Alain Desormiers is returning to assist the company's leadership team during the transition.

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Metro picks Glassroom to lead digital in-housing efforts mediaincanada.com/2023/06/21…

Metro picks Glassroom to lead digital in-housing efforts

The agency will use its collaborative "One Team" model to support the grocer in its digital media transformation.

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Automakers step up their buys: AdEase Radio mediaincanada.com/2023/06/20…

Automakers step up their buys: AdEase Radio

Toyota and Nissan are buying more radio ads, but McDonald's remains at the top.

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Walmart Connect signs on to test UID2 mediaincanada.com/2023/06/20…

Walmart Connect signs on to test UID2

The Trade Desk furthers its relationship with the retailer, integrating its identity solution into the Walmart DSP.

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Bell Media secures broadcast rights for Canadian Country Music Association Awards mediaincanada.com/2023/06/20…

Bell Media secures broadcast rights for Canadian Country Music Association Awards

CTV will air the show as part of a broader content partnership that includes events throughout Country Music Week.

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Magna downgrades Canadian, global ad forecasts mediaincanada.com/2023/06/20…

Magna downgrades Canadian, global ad forecasts

The revision comes after a flat Q1 and uncertain outlooks from major media companies.

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Samsung Ads releases new products for gaming, streaming segmentation mediaincanada.com/2023/06/19…

Samsung Ads releases new products for gaming, streaming segmentation

The company has a new hub for gamers and an approach to find streaming audiences.

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Hema-Quebec picks Tam-TamTBWA to lead media mediaincanada.com/2023/06/19…

Hema-Quebec picks Tam-Tam\TBWA to lead media

The agency takes over Carat, while its previous creative duties shift to Sid Lee.

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