Covering the latest trends, data, partnerships and everything affecting the value of Canadian media.
The agency will help the events company increase participation in its sports competitions and festivals.
The changes are unrelated to the reconsideration process ordered by the federal government.
Research from Acast shows variances in genre preferences and receptiveness to advertising.
Polaris adapts pricing models to the needs and characteristics of media assets.
Google and Meta are still prepared to block news, while publishers celebrated a "positive first step" amid lingering concerns.
McDonald's, however, still reigned supreme last week.
SCC variables and insights will be used to develop programmatic audience segments.
Rethink won two of only 60 Lions awarded for work with Decathlon and IKEA.
Championing role models for young girls will be a core message in the company's activations.
The broadcaster has responded to a request from the CRTC that warned of violations to the Broadcasting Act.
The IAB's annual revenue report found retail media drove significant spending in search and display, with advanced TV leading to rapid growth in video.
Touche!'s founding CEO Alain Desormiers is returning to assist the company's leadership team during the transition.
The agency will use its collaborative "One Team" model to support the grocer in its digital media transformation.
Toyota and Nissan are buying more radio ads, but McDonald's remains at the top.
The Trade Desk furthers its relationship with the retailer, integrating its identity solution into the Walmart DSP.
CTV will air the show as part of a broader content partnership that includes events throughout Country Music Week.
The revision comes after a flat Q1 and uncertain outlooks from major media companies.
The company has a new hub for gamers and an approach to find streaming audiences.
The agency takes over Carat, while its previous creative duties shift to Sid Lee.