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Media Kitchen @MediaKitchen

Full-service media planning/buying agency with strong digital core & expertise helping clients build bespoke ad-tech stacks. Now taking reservations.

Joined March 2009
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  • Followers 1,469
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Big news to share! We're excited to announce that Media Kitchen and @MMIAgency are coming together to merge under the MMI nameplate. Read more about the strengthened agency, as well as what it means for our people, clients and the industry: adweek.it/3GPyHSs #agencynews

Exclusive: Stagwell Inc. Has Combined MMI and Media Kitchen

The new entity is going to market under the MMI brand.

adweek.com
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MK Group Director, David Mirsky gives his take on Vevo’s new auto-play format and why it’s attractive to advertisers - @ADWEEK #CTV #Vevo adweek.com/media/vevo-expand…

Vevo Expands CTV Ambitions with Original Programming and App

The revamped TV app allows users to watch a constant feed of videos programmed by Vevo, alongside the its original search function

adweek.com
MK CEO, @barrylowenthal shares his skepticism of the four-day workweek and how the shift would require a major client and agency alliance - @MorningBrew #4dayworkweek #agencylife morningbrew.com/marketing/st…

Is the four-day workweek inevitable? Maybe not for agencies

Some agencies are making it work. But hourly billing models—not to mention client demands—present challenges.

marketingbrew.com
MK CEO, @barrylowenthal discusses the feasibility of selling NFTs to marketers and the role media tie-in will play on brand #NFT collaboration - @Digiday @KayleighBarber #NFTCommunity digiday.com/media/how-publis…

How publishers experimented with NFTs in 2021

NFTs debuted to the masses in 2021, and publishers scrambled to grab hold of the burgeoning revenue opportunities.

digiday.com
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We wish you a very happy holiday season!
MK CEO, @barrylowenthal encourages companies to rethink job longevity and turnover their workforces every two years - @BusinessInsider #730days #workplace #businessgrowth businessinsider.com/barry-lo…

If companies want to get the best out of people, they should help them leave in 2 years, a CEO...

We knew if we gave college our all, we'd get a great return. The same should be true for corporations, writes Barry Lowenthal of Media Kitchen.

businessinsider.com
MK CEO, @barrylowenthal shares four ways emotional sustainability can be improved in the advertising industry - @AdAge #mentalhealth adage.com/article/opinion/4-…

4 sustainability strategies to preserve marketing’s emotional environment

The industry is uniquely qualified to support the emotional resilience of both consumers and employees.

adage.com
MK Group Director, Dana Busick talks #holiday media spend and where clients are allocating their budgets this holiday season - @Adweek #MarketingExperts #MarketingTwitter adweek.com/social-marketing/…

This Holiday Season, Social Marketers Adapt to Ad Inflation

Brands advertising around Black Friday and Cyber Monday had to spend more to reach the same customers in an inflationary environment.

adweek.com
MK Canada Managing Director, Sean McConnell offers guidance to navigating #cannabismarketing in the US for @Digiday - @michaelburgi #MarketingStrategy #Canada digiday.com/media/media-buyi…

Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programma...

One attempt to bring more order to a confusing marketplace is a partnership between a programmatic ad platform for the cannabis market.

digiday.com
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MK Group Director, Dana Busick gives her take on #TikTok’s deal with #BuzzFeed to create sponsored live shows on the platform - @Digiday #MarketingTwitter #MarketingStrategy digiday.com/media/tiktok-tap…

TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform

BuzzFeed and TikTok signed a year-long deal in which BuzzFeed will premiere multiple live video series on the platform and TikTok will secure sponsors for the shows.

digiday.com
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MK CEO, @barrylowenthal weighs in on Nielsen’s long-awaited decision to deliver individual commercial metrics - @AdAge @jackneff adage.com/article/media/niel…

Nielsen will measure individual ads as it overhauls its ratings system

Extreme Reach technology will help measure linear TV spots to pave way for CTV and digital comparisons.

adage.com
MK digital engineering director, Yuting Zhang talks how the strive for inclusivity has led brands to take their #addollars to Black- and Latinx-owned publishers - @Digiday - @KayleighJBarber digiday.com/media/how-small-…

How small Black- and Latinx-owned print publications created digital advertising businesses through...

Google ran 28 Black- and Latinx-owned publishers through a program that focused on developing their programmatic advertising businesses.

digiday.com
MK CEO, @barrylowenthal breaks down the big benefits of cross-training your media agency staff in today’s media environment - @MediaPost mediapost.com/publications/a…

MAD: The Many Benefits Of Cross-Training Your Media Agency Staff

Cross-training has really helped define our agency and has the potential to define any agency in today's media environment.

mediapost.com
MK CEO, @barrylowenthal shares his thoughts on successfully navigating changes in the #adindustry - @Adweek adweek.com/agencies/the-old-…

Why the Old Way of Doing Things Doesn’t Work Anymore

Gone are the days of long hours and suits—it’s time to prioritize employee retention and quality work.

adweek.com
MK CEO, @barrylowenthal pens an appreciation letter to @LilNasX for @CampaignLiveUS #lilnasx #marketingdoneright campaignlive.com/article/dea…

Dear Lil Nas X

An appreciation letter from a marketer.

campaignlive.com
MK Group Director, Dana Busick, talks navigating #incentivized #advertising in a changing media landscape - @MediaPost mediapost.com/publications/a…

Marketing Insider: In Changing Digital World, Consider Incentivized Advertising

As users are more informed than ever on privacy concerns, advertisers must provide consumers with assurance that their time and attention is valued.

mediapost.com
MK Group Director, Dana Busick, breaks down her experience with #shoppable TV - @Digiday - @petersontee digiday.com/future-of-tv/fut…

Future of TV Briefing: Why advertisers are finally buying into shoppable TV

Looking at how shoppable TV is moving from shiny new toy to potentially becoming a staple of the TV and streaming business.

digiday.com
MK CEO, @barrylowenthal talks #LGBTQ targeting in #advertising and #representation in the mainstream - @Digiday - @michaelburgi digiday.com/media/media-buyi…

Media Buying Briefing: Media agencies need to be 'systemic, not systematic' about LGBTQ represen...

The LGBTQ community's purchasing power is growing, and Media agencies and clients are devoting effort to plan and execute campaigns that target.

digiday.com
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MK CEO, @barrylowenthal gives his take on advertising on social media and the power in our messages - @MediaPost mediapost.com/publications/a…

Digital News Daily: Confronting The Hypocrisy Of Advertising On Instagram And Facebook

Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about...

mediapost.com
Our Executive VP, Caterina Bartoli talks solutions to overcome the challenges of #virtualpitching - @TheDrum thedrum.com/news/2021/09/21/…

How do you solve a problem like… standing out in a virtual pitch?

thedrum.com
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