Magnétisme animal | Cogito Ergo Sum
Joined January 2022
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If you want to become someone who knows that whatever happens, they'll figure it out.
The image of who you are needs to be concrete.
I outline how to do this in the Self-Image Workbook
Read here: open.substack.com/pub/sosams…
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If you respect who you are more than what you do and that shows in how you work, how you rest, how you live so will they.
But if you refuse to, they will never truly understand how isolating the pressure is.
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Why driven individuals struggle to rest without feeling guilty:
Sleep subconsciously represents loss of control which opposes their vigilant nature.
In order to maintain control the mind spins with analysis and rumination which keeps them awake.
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Sosa | Mental Strategist retweeted
Picture yourself 6 months from now.
The version of you who's done this consistently every morning.
What doors does that open?
What opportunities find their way to someone like that?
Full PDF workbook of "How to Upgrade your Self-Image" workbook is officially released.
Exclusive for substack members only.
Read here:open.substack.com/pub/sosams…
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Sosa | Mental Strategist retweeted
Inspired by @thebeautyofsaas I've built a library of 40 guided video mental exercises for Substack members.
Visualisations, self-hypnosis & training to:
-Break past financial ceilings
-Transcend fear & limitation
-Rewire self-image
Access here: open.substack.com/pub/sosams…
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Sosa | Mental Strategist retweeted
To free yourself, you must transcend the rigidness of the logical mind.
Which is easier said than done.
The world has rewarded your intellect, lavishly. It handed it the crown, your role as provider, leader, the successful one, admittedly superior to those who haven’t.
So when I tell you to loosen your grip on it, it can feel, at first, like losing the very version of yourself that built everything.
I understand that fear completely but hear this.
To truly evolve, you have to be willing to part with what no longer serves the person you can be.
The greatest mistake you can do when you're dealing with anxiety is trying to use logic.
You can't convince yourself out of anxiety.
It will never work.
Let me show you what works...
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My clients receive a 12 week protocol on how to physically increase capacity for stress tolerance.
This does 70% of the work.
Simultaneously we fix mindset, beliefs and self image through various visualisation, cognitive and self talk techniques.
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Sosa | Mental Strategist retweeted
I've released the full PDF workbook of "How to Upgrade your Self-Image" Vol I.
Read here: open.substack.com/pub/sosams…
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Once that first thought is noticed, it unravels fast, doesn’t it?
The mind snowballs, questions everything, until you weigh up whether you’re loved for who you are or for what you provide which beckons the darker thought underneath.
That if the providing went, maybe the love would too.
The greatest mistake you can do when you're dealing with anxiety is trying to use logic.
You can't convince yourself out of anxiety.
It will never work.
Let me show you what works...
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Anxiety runs far deeper than most realize.
After working with countless high-achieving clients, one thing has become crystal clear: their success masks a disorted view of the world.
On the surface, their stress looks like overwork or self-doubt.
But dig deeper, and a shocking truth emerges:
Fear is their comfort.
Their political, cultural, and personal beliefs reveal that finances aren’t their only source of anxiety.
They’re trapped in a cycle of worry, driven by the need for control and an obsession with earning enough to isolate their families from the world.
Anxiety is the symptom.
When you address the root cause, the cycle breaks, and the weight disappears.
The greatest mistake you can do when you're dealing with anxiety is trying to use logic.
You can't convince yourself out of anxiety.
It will never work.
Let me show you what works...
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Ambitious minds treat anxiety as weakness and bury it, which only makes it stronger:
You numb the pain.
You distract yourself.
You hide from fear.
This creates hesitation, nervous energy, and approval-seeking that peers, employees and clients notice and resent.
Jung described this as the *Puer Aeternus*—the eternal boy stuck in fear.
Confront the fear.
That’s how my clients reclaim their power.
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Sosa | Mental Strategist retweeted
If you want to become someone who knows that whatever happens, they'll figure it out.
The image of who you are needs to be concrete.
I outline how to do this in the Self-Image Workbook
Read here: open.substack.com/pub/sosams…
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Sosa | Mental Strategist retweeted
Nobody talks about how success can secretly make you invisible, to the people you love the most.
Picture this: I was sat across from a man who, on paper, had everything.
The 8 figure company, kids in good schools, the corner office.
But as he talked, I couldn’t ignore the empty look in his eyes.
He still laughed sometimes, he told me.
Still made plans with friends he didn’t keep.
Still told his wife, “It’s just a rough patch.” But deep down he knew that was a lie.
The unstoppable decisive man who once jumped on every grenade was gone was replaced with a shell of himself.
Fast forward a few years.
His wife couldn’t take it anymore. Kids visited out of obligation. Clients left.
The empire self sabotaged.
“He built everything, except a life.”
Now, imagine a different man.
Similar situation.
But he made a different choice because he discovered a secret early:
Your internal world shapes your external one.
He worked hard, yes. But he protected his psychological health.
When he came home, he came home.
Never allowed work to effect what was most important to him, family.
His wife looked at him with admiration, his kids were drawn to his energy.
His presence was magnetic.
His business grew, but so did his life.
5 years later, I saw him again.
Driving through Napa Valley with the windows down, partner’s laughter mixing with the wind.
Told me Sundays is for the golf course.
Legacy intact, healthy, focused on his family.
He woke up every morning, coffee in hand, excited for what came next.
He unlocked an effortless state of resilience that made work lighter and life richer.
He let go of the constant pressure, and attachment to results.
To me, that's true success. That's what its about.
One was a Performer.
The other, a Leader.
Performers build empires.
Leaders sustain them.
When you picture your future, which version do you see looking back?
May 28
Rick Rubin on why a lot of successful people sabotage themselves:
“Success is a funny thing. You think that's the thing that you want, but when you get it it's not like what you think it is.”
“All these pressures that come with it no one's ready for.”
The 4 most common ways successful people implode: drugs, alcohol, women, and megalomania.
“Genius level talents have completely imploded and destroyed their lives.”
“It's a brave face. They might not know this. They rarely know it. It's different sides of the same imbalance.”
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Sosa | Mental Strategist retweeted
Train your mind to replay memories of past success whenever you experience doubt and naturally you become reassured of all the ways you can do it again.
May 23
In a study of people with generalized anxiety disorder, only 8.6% of recorded worries actually happened.
The most common outcome: 0%. Not a single worry came true.
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The correct approach is to unite all parts of you that already know how to win until people begin to ask "why is this so effortless for you?"
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Sosa | Mental Strategist retweeted
Never negotiate with your mind.
You will always lose.
It knows exactly what to use against you.
Your need to stay respected. Your fear of losing who you are. Your attachment to looking composed.
So it steps in.
Turns the people you care about into the enemy.
Cancels the meeting – tells you it's smarter to wait.
Sabotages momentum – turns decisions into late-night spirals.
Fight this and you exhaust yourself.
Exactly where it wants you.
Vulnerable to full body panic.
The anxious version of you becomes permanent.
The sharp you... gone forever.
If you want to avoid this, listen carefully to what I have to say...
•Seduce your mind with possibility
•Show it a future where things feel easier
•Design your life to reflect this
Do that enough times and it becomes hungry for the version of you it once was.
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I respect the ones who suffer in silence because they have to.
The ones who absorb pressure so no one else feels it, and can never show what it costs them.
Most will never understand that kind of isolation.
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Financial advisor with panic attacks so bad he almost quit.
Couldn't trust himself. Afraid this was permanent.
We regulated his nervous system and rewired how he handles stress.
Now he leads with composure again, sharper than before.
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1. Choose a stuck/fixed situation (a goal not moving, a relationship pattern, a limiting self-perception)
2. Three columns: Perception, Interpretation, Emotion
Perception: only bare facts a camera could film: no meaning
Interpretation: every meaning you're attaching to those facts
Emotion: the feeling that interpretation produces
3. Write one alternative interpretation of the same facts, equally plausible, different emotional result
4. Write the emotion that alternative produces
Notice: facts didn't change, only interpretation, emotion follows interpretation, not facts
Jun 10
In Neurosurgery, the Monroe-Kellie Doctrine states:
The skull is a rigid, fixed-volume container, so the total volume inside it must stay constant.
There are 3 important components:
- Brain tissue
- Blood
- Cerebrospinal fluid
V(brain) V(blood) V(CSF) = constant volume.
When there is excess volume by means of brain bleeds, tumours, or post-traumatic swelling, the increased pressure on the brain forces the brainstem downwards, and as it herniates there is a loss of consciousness – eventually an unending sleep.
This principle can be applied to the immaterial aspect of your mind.
It is not ever expanding.
There is a limited space, and excess volume will lull you into states of decreased consciousness.
The main components are:
1. Perception – raw sensory and emotional inputs: What you see, feel, hear, fear, desire.
2. Narrative – interpretation, identity, memory, self-story: the voice constructing meaning and continuity in your life.
3. Attention / Presence – conscious clarity and agency, capacity to bear witness to the world around you and ability to actively participate.
V(perception) V(narrative) V(attention) = constant
Excess of each eventually becomes a malignant pressure upon the mind, and bc it decreases your consciousness you can hardly recognise that you have been forced into a life of sleep.
- For Narrative, it is excess external opinion. Never allow anybody to tell you who you are without your consent. Accept what is good, vehemently reject what is negative.
- For attention, strip to zero. Curate your environment. Say no. Reject multitasking, guard yourself from the institutions that spend billions on making their products as addictive as possible. Read Craniotomy through my biography. Spend time on mastery and consuming works that have mastery in it.
- For perception, the same can be said for attention. It is the physical embodiment that arises from heightened attentive capacities.
Your optimal state of living is the deliberate and conscious regulation of these 3.
Your constant is a state of bliss. An intrinsic euphoria.
Do not be deceived by hideous chorus of the defeated.
The crown rests atop your head, and the seat of your throne resides within the sanctuary of your skull.
Elysium is your natural state.
Accept nothing less.
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