Build the future and scale with us by leveraging advanced tools and technologies, from AI to MR.
Joined August 2009
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Pinned Tweet
May 12
π£ The countdown beginsβ¦Meta Connect 2026 is happening on September 23-24! β¨Register now for first looks at our speakers and the tech defining the future: bit.ly/4wqKHE0
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Jun 11
FitXR shut down their Meta Quest ad spend entirely, then one marketer rebuilt it from scratch. Installs grew 4.8x while cost per install was cut in half.
Discover their tips to make your ad budget go further π bit.ly/4vGt5mh
What they changed π§΅π
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4/ The creative π¬
Polished marketing materials underperformed compared to real customer stories, such as people who lost 30 lbs, or people who could hike again thanks to the app.
In short, FitXR's best-performing ads don't look like ads.
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5/ The hidden ROI π
When paid spend goes up, FitXR sees correlated lifts in Google searches for their brand and organic discovery. Now they track the organic halo alongside direct attribution.
Discover 5 tips to get started with ads π bit.ly/4vGt5mh
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Meta for Developers retweeted
Jun 11
The future of XR isnβt in a controller, itβs in your hands πβ¨
Weβve made hands-first experiences faster, smoother, and more intuitive than ever. Check out our two newest capabilities:
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XR Hand Capture: Record real hand poses on-device and turn them into reusable gesture assets.
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Hands Simulation: Test pinches, grabs, and custom gestures directly inside the Unity Editor; no headset needed.
Ready to build for hands?
π Get the full technical breakdown: on.unity.com/XRHands_Blog
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Jun 11
If you can build for Android, you can build for Meta Quest.
Next up in our Build Faster, Earn More series: AI tooling for Android developers that automates the VR-specific differences so you can use the same workflows you already know.
Get started π bit.ly/4xkqQXk
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Jun 10
Next up in our Build Faster, Earn More series: how we're bringing agentic AI directly into the Unity Editor for Quest developers. We've partnered with @unity to tackle the friction points slowing you down.
π Explore the latest tools π bit.ly/4xB7PjQ
The tl;dr ππ§΅
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4/ Performance tuning. π
Meta VR CLI performance capture grabs a trace from your Quest device in one command. Then, AI breaks down frame timing, GPU costs, and bottlenecks in second so you know exactly what to fix.
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5/ The don/doff cycle π₯½
Meta XR Simulator keeps you at your desk for testing, but when you do go in-headset, Runtime AI in the Immersive Debugger lets you voice-prompt scene changes without taking it off.
π Accelerate your workflow in Unity π bit.ly/4xB7PjQ
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Hereβs a fun one: the AI developer tools we shipped for Quest a few weeks ago also work on Portal devices! So if you have one, itβs now also a dev kit. Describe an app, deploy over USB. Hereβs what I built for my Portal, a centralized home hub where I can see and control our smart devices.
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Users were sideloading this developer's Android file manager on Quest before he even supported it.
He took the hint, ported it in a week, and matched his monthly revenue rate on other platforms in just 2 months. π
Read the story behind 'AnExplorer' π bit.ly/49y9Wug
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May 29
Time's running out. β³ Join business leaders worldwide for the Conversations keynote livestream on June 3. Register now. π bit.ly/49t6cKu
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May 28
We're rolling out Developer Preview for Meta Ray-Ban Display. π«
Choose your build path: extend your existing iOS or Android app with the Device Access Toolkit, or build web apps from scratch using HTML, CSS and JavaScript.
Get started here π bit.ly/4fe3E6M
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May 27
A two-person studio shipped 25 VR builds in 4 weeks. π
They used AI agents, Meta analytics, and a tight feedback loop to overhaul their onboarding and grow revenue. Read how Virtual Beings, the team behind @ForeverPets_ did it π bit.ly/4vhNldW
#VR #MetaQuest
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May 26
Manually debugging Meta Quest performance issues? There's a better way.
Horizon Debug Bridge (hzdb) connects your AI assistant to 40 Meta Quest development tools to help you capture traces, analyze the data, and find bottlenecks faster.
Install hzdb π bit.ly/4nUaPDo
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May 15
Upgrade to embedded signup v4
Unified Business Messaging onboarding for WhatsApp, Instagram & Messenger in one flow.
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Multi-app integration
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Enhanced developer tools
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Faster setup
Watch the tutorial: bit.ly/4dvLuuM
#MetaForDevelopers #API
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May 14
Developer Preview for Meta Ray-Ban Display is rolling out. πβ¨
Build web apps for display glasses with HTML, CSS, and JavaScript, or extend your mobile apps with the Meta Wearables Device Access Toolkit.
Start building today π bit.ly/49OzZNL
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