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Joined March 2017
7,074 Photos and videos
the best social media strategy is one you can actually keep up with
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trust your social media manager. they know your audience better than anyone.
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social media isn't a channel. it's where your brand actually lives.
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logging off for the weekend but the notifications don't know that
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posting something you're genuinely proud of and getting 9 likes is a character-building experience.
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the job title says social media manager. the job description forgot a few things.
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the fact that you're still doing this job after everything the algorithm has put you through? quietly impressive.
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dear social media manager, you're not behind. you're just carrying more than people realize
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we see every typo the second the post goes live. never before.
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no one talks about the specific anxiety of posting and then immediately going offline
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social media managers don't have a fight or flight response. we have a post or don't post response. it's worse.
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hot take: last-minute changes are a planning problem, not a social media problem.
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46% of social media professionals considered leaving and didn't. you stayed because you care about this work. that matters more than any metric.
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social media managers don't just "run the instagram." they protect your brand voice, manage your community, track your data, and stay on top of every platform change so you don't have to. it's not a task. it's a whole department.
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your social media manager is the first person to know when something's wrong with your brand. trust them
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reminder: a social media manager's "easy" day would break most people.
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your audience isn't waiting for perfect. they're waiting for real.
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me explaining to my non-social media friends why a brand posting at 9:07am instead of 9:00am is genuinely stressful
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slow growth is still growth.
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