Why maybe you shouldn't keep quiet about donating to charity...
This was in the Charities Aid Foundation philanthropy report....
"In the UK, we are famous for not talking about money and this often includes philanthropy. The less we talk about giving, the less it becomes an expected part of our responsibility to our local community and the wider world. While many of us do not want to boast about our generosity, we may do the charities we support a disservice by not acknowledging our support more publicly."
"What you can do: talk to your friends, family and colleagues about the charities and causes you care about. You can celebrate the work they do without centring yourself - or the size of your donation - in the story. Consider volunteering as well as donating, if you are more comfortable talking about giving time than money in conversations with others."
I've encountered this negative attitude to discussing charity, as I've been attacked by (thankfully the few not the many) when I pubish my annual transparency blog about where the money from my charity fund goes.
Some snipe at it saying, if you tell people about it, it devalues the giving. I disagree, in my view raising awareness about charitable giving and charities is important for someone in my position. And I will continue to do it.