Lately, Russian propagandists started openly mocking President Trump. The shift has been rather abrupt, as Russian television had not allowed itself such rhetoric before. Clearly, the Kremlin gave the order to start criticizing Trump.
At first, Russian propagandists referred to him as "our guy." Now they describe him as a "Bidenized loser," a destroyer of the American empire, and a helpless manager. It is not Trump who has changed, but the tasks of the Russian propaganda machine. So, by taking his figure as a case study, we can see how propaganda works.
▪️ The first law: the object is not evaluated - it is used.
On Russian television, Trump can be both a hero and a fool, a genius and a weakling on the very same day. One day, Solovyev praises the man who "destroyed the world order," and the next day he mocks his inability to reach a deal on Iran. Not because propagandists are confused, but because propaganda and lies do not require consistency. The more confusing and absurd, the better.
▪️ The second law: Russian television says only what the Kremlin allows it to say, and only when it allows it.
Once the command was given, the hosts immediately began tearing Trump apart.
▪️ The third law: every audience gets its own dish.
The domestic audience hears contempt. Foreign audiences hear doubt. Russian-language broadcasts feed viewers mockery, while RT in English carefully cultivates skepticism and asks questions.
▪️ The fourth law: ridicule is a political weapon.
In reality, propaganda attacks not the individual but the institution through the individual. Trump is merely a convenient conduit. If he appears weak, manipulable, or incompetent, then American leadership itself begins to look the same.
▪️ The fifth law: propaganda hates inventing anything new. It prefers clichés.
Need to explain Trump? Bring out "Biden." Need to explain Ukraine? Bring out "Afghanistan." Need to discredit future evidence? Bring out "Powell's vial." New events are simply stretched over old templates.
▪️ The sixth law is one of the most sophisticated.
The most effective Russian propaganda does not sound Russian. It speaks with an American voice. If the desired message can be put into the mouth of an American journalist, blogger, or politician, its impact multiplies. People are more willing to trust their own.
And finally, the most important thing.
The ultimate goal of the machine is not to convince you that it is right. That is too difficult. It is much easier to convince you that truth itself does not exist. That everyone lies. That everyone manipulates. That everyone is equally ridiculous and equally absurd.
Once people stop searching for the truth, they become much easier to control.
The key question is why Russian propaganda has changed its rhetoric toward Trump precisely now.