We live in a world where the age old saying "seeing is believing” no longer applies. open.substack.com/pub/sixsel…

Just pure carnage 😍

Dropped today ... James Harris, VP of Planning & Strategy at WPP, talking about AI in media, storytelling and why most adtech pitches are excruciating on The Six Sells Podcast. #adtech

Cmonnn!! Massive 3 points on the road, we keep climbing🔥 @suttonunited

If LinkedIn Sales Navigator was a car … I think it would be a a Lamborghini. Such a powerful tool, however ... Far too many businesses buy the licenses, throw it over to sales, and then ... tumbleweed. You wouldn’t give a learner driver a Lamborghini, so why do we give LinkedIn Sales Navigator to sellers without the appropriate training? In that scenario, Sales Navigator ends up crashing and burning, and left abandoned by the side of the road, metaphorically speaking. Turns a Lambo into a lemon! 🍋 I honestly couldn’t go back to standard LinkedIn, but so many people have told me they don’t see the value, which makes me think they haven’t been trained on the platform properly. Would love to hear your Navigator experiences?

Harry Wilson - I bet somebody at Anfield is thinking they got this one wrong. The touch and finish to beat Chelsea is Fowler-eske. #lfc #harrywilson #ffc

Nudge vs nurture in the newsfeed 🧡 linkedin.com/feed/update/urn… @SixSellsUK | #PeopleShapedCommunications

Reddit and LinkedIn are top-cited domains because they solve a critical problem for AI: verifying authenticity in an era of AI-generated content. LLMs prioritise these platforms because they represent "human-in-the-loop" data - content that has been authored by real people with verifiable identities. For 7 years Six Sell has been creating ghostwritten content for executives because we know people pay more attention to people. Your people’s content will get more visibility from humans and AI. #search #ai

Still think this is the greatest IT Meme of All Time.

If you build as a faceless brand, you’re cutting off 19 out of 20 opportunities. On social media, the currency is the person. Think about Ronaldo – one player with more reach than century-old clubs with millions of fans. Platforms amplify people, so lead with your name for discovery and let the company brand be where your community gathers.

Both VAR decisions correct for me in the Fulham vs Liverpool match. 1-1, and game on! #FFC #LFC #EPL

Ben Dimond from Lumen Research talks about attention intelligence on The Six Sells Podcast. sixsells.co.uk/blog/attentio… #attention #media

Phil Jackson from Haleon talking with me about marketing effectiveness on The Six Sells Podcast. Episode will drop later this week - plenty of other episodes about marketing, media, advertising and tech to choose from in the meantime! sixsells.co.uk/thesixsellspo… #marketing #effectiveness

Attention intelligence: Ben Dimond from Lumen Research discusses how brands are using attention intelligence to increase media effectiveness. Watch here - sixsells.co.uk/blog/attentio… #attention #media #advertising #technology

Anybody integrated this EOS model into their business? Its from the book, Traction #business

Totally works @rorysutherland Bailey’s, ice, Bailey’s squirting cream. Bosh!