Technology marketing for B2B clients
Joined February 2009
- Tweets 2,692
- Following 1,532
- Followers 1,207
- Likes 82
203 Photos and videos
31 Mar 2023
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23 Mar 2023
I've been watching the things Forrester has been saying about MQLs and SQLs with interest. o why are we counting individuals? Shouldn't we count the number of DMUs that we reach (i.e. the number of opportunities).
napierb2b.com/2023/02/forres…
#leads #leadgeneration #b2b
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14 Feb 2023
Case studies are hard to get in B2B. But they are important.
Here is my take on what you need to do to successfully run a case study programme.
napierb2b.com/2023/02/how-to…
#casestudy #testimonial #b2b
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10 Feb 2023
The UK missed being declared as an economy in recession by literally the smallest margin possible today.
However in the meantime you might want to check out our page about marketing in tough times (we probably need to rebrand it).
napierb2b.com/b2b-marketing-…
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31 Aug 2022
Delighted that my podcast interview with Dean Newlund of Mission Facilitators is now live. It's a great conversation digging into how you can ensure you are getting value from marketing and why marketing and sales should work more closely. mfileadership.com/podcast/mi…
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6 Jun 2022
As marketers, are we any good at our job?
Maybe not, based on this research from The CMO Survey. One third of senior marketers don't believe they excel at testing and iterating campaigns.
marketingprofs.com/charts/20…
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3 Jun 2022
Exactly how good is your data? And does it really help?
If you know me, you will know I am geekily fascinated by marketing data. I love it. But I'm also pragmatic. I understand the maths behind the numbers and sometimes you just can't rely on data.
contentmarketinginstitute.co…
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2 Jun 2022
Yeah, we all know about intent data. Incredibly powerful, but it's hard to gather meaningful intent data, particularly if you have a specialist product.
But intent is not just about data. It's about the intent of a prospect.
martechseries.com/mts-insigh…
#PPC #b2b #intentdata
1 Jun 2022
"When will I be famous?"
Apparently Luke and Matt were ahead of their time as recent research from Nielson shows Brand Awareness to be marketers' top priority for 2022.
marketingcharts.com/brand-re…
31 May 2022
Sorry, your audience doesn't want to watch your CEO's thought leadership videos.
Let's be honest, there's always a bit of ego in marketing. And sometimes we do things that we know aren't going to work because the internal politics give us little option.
marketingcharts.com/industri…
27 May 2022
"Americans still trust trade press"
In a time when only 29% of Americans trust mainsteam news outlets, has the trade press kept the confidence of readers?
Kelly Fletcher is confident that this is the case in her article on PR.
entrepreneur.com/article/424…
26 May 2022
Crush your first paid LinkedIn campaign with our on-demand webinar!
Had a great time presenting this, and lots of interesting questions and feedback after the live session. You can now access the webinar on-demand.
napierb2b.com/2022/05/a-napi…
#PPC #LinkedInAdvertising
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24 May 2022
Check out the podcast interview I did with Matt Young, CEO of UserVoice to find out how they help B2B companies (particularly SaaS companies) understand the needs of their customers.
podcasts.apple.com/gb/podcas…
#b2b #saas #customerfeedback
19 May 2022
Awesome advice on personalisation...
"Fewer communications, greater personalization"
venturebeat.com/2022/04/04/l…
#b2b #personalisation #keepitsimple
18 May 2022
B2B buyers say they find video content most helpful when it educates them about a product/service. This is even more important than explaining solutions to problems.
marketingprofs.com/charts/20…
16 May 2022
Running a newsletter? Read this guide and get more subscribers.
Simples!
moz.com/blog/drive-newslette…
#newsletters #b2b
13 May 2022
Some great insights from Demand Gen's B2B Content Preferences Survey Report...
1. B2B buyers placing a higher emphasis on trustworthiness
2. B2B buyers aren’t tiring of webinars
3. Research/survey reports, are key
marketingcharts.com/cross-me…
12 May 2022
Intent data is hard!
Hard to gather. Hard to interpret. Hard to use.
And only around 25% of marketers surveyed said they have integrated intent data into their campaigns.
marketingcharts.com/customer…
11 May 2022
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10 May 2022
Our marketing specialist, Natasha, has written a great post about email marketing, titled: "What B2B Marketers Need to Consider When it Comes to Email Marketing".
napierb2b.com/2022/04/what-b…