New research and insights on marketing practice from the Marketing Science Institute.
Joined April 2009
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Jun 12
Does insurance coverage do more than reduce costs? New MSI research suggests so. Researchers found that when high-risk medical therapies are covered by insurance, consumers are more likely to choose them: ow.ly/75hq50Z7PaY #HealthcareMarketing #ConsumerBehavior
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Jun 11
We're excited to announce that P.K. Kannan and Wendy Moe have been appointed as the new Co-Executive Directors of MSI, beginning in July 2026. Together, they bring exceptional expertise: ow.ly/AbPp50Z8WzV #MarketingScience #MarketingResearch #Leadership
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Jun 10
Should you keep repeating the same ad—or rotate new creative? Join MSI on June 16 for "Optimizing Ad Content Strategy: When to Repeat and When to Rotate," featuring Kirthi Kalyanam of Santa Clara Universi: ow.ly/ZoY650Z7OQR #MarketingScience #Advertising #CreativeStrategy
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Jun 9
This week, MSI is proud to sponsor the 2026 AMA-Sheth Doctoral Consortium, bringing together some of the most promising doctoral students and leading faculty in marketing research from around the world. Learn more: ow.ly/Sa3h50Z7OCe #MarketingScience #Advertising
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Jun 8
Join MSI on June 9 for a webinar that will explore new research on how to make experimentation decisions, why some firms choose not to test, and what marketers need to know about #incrementality, platform dynamics, and improving #ROI: ow.ly/mkSA50Z7NBO #MarketingScience
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Jun 5
This MSI working paper explores the complex intersection of AI, representation, authenticity, and consumer perception. It offers timely insights for marketers thinking critically about representation in advertising: ow.ly/LAYW50Z5nVF #Advertising #DEI #AI #ConsumerResearch
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Jun 4
Should brands stick with one winning message or keep refreshing creative to maintain engagement? MSI’s June 16 webinar tackles one of marketing’s most persistent creative questions: ow.ly/tYmZ50Z5nGI #MarketingScience #CreativeEffectiveness #DigitalMarketing
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Jun 4
Should brands stick with one winning message or keep refreshing creative to maintain engagement? MSI’s June 16 webinar tackles one of marketing’s most persistent creative questions: ow.ly/tYmZ50Z5nGI #MarketingScience #CreativeEffectiveness #DigitalMarketing
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Jun 3
Marketers have more data than ever but proving what drives results remains one of the biggest challenges. Join MSI for an upcoming webinar on new research on how advertisers and platforms approach experimentation: ow.ly/ukiT50Z5nnq #ROI #MarketingScience #Experimentation
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Jun 2
MSI is proud to support the 2026 AMA-Sheth Doctoral Consortium, bringing together some of the world’s most promising doctoral students and leading faculty scholars this June in New York City. Learn more: ow.ly/oujJ50Z5ncI #MarketingScience #MarketingScholarship
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Jun 1
As MSI’s 2025 Young Scholars Conference comes to a close, we reflect on four inspiring days of bold ideas, collaborative thinking, and the future of marketing scholarship. Thank you to everyone who joined us in NYC: msi.org/events/msi-2025-youn… #MarketingScience #Marketing
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May 29
The MSI Young Scholars Conference begins this Sunday in NYC. We’re excited to bring together the brightest emerging marketing scholars for 4 days of research, collaboration & conversation shaping the future of #marketingscience: ow.ly/7PTt50Z2tjt #AcademicResearch
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May 28
Repeat or rotate? Join MSI’s upcoming webinar with Kirthi Kalyanam on optimizing ad content strategy for stronger engagement and marketing performance. June 16 | 12 PM ET
Learn more: ow.ly/qOmC50Z2t9Z #Advertising #MarketingScience #MSI
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May 27
Are your ads truly driving incremental results? Join MSI’s upcoming webinar with Jason Choi to explore experimentation, incrementality and what really matters in digital advertising measurement. June 9 | 12 PM ET: ow.ly/PuZe50Z2sLp #DigitalAdvertising #Incrementality
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May 26
What happens when brands use AI-generated models to increase diversity in advertising? A new MSI Working Paper explores how consumers respond to synthetic racial representation in marketing — and why authenticity matters: ow.ly/A3Zs50Z2stB #ConsumerBehavior #BrandStrategy
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May 25
This Memorial Day, MSI pauses to honor the service, courage, and dedication of those who have served our country. As we spend time with family and friends, we reflect with gratitude on the values of sacrifice, unity and commitment that continue to inspire us. #MemorialDaylDay
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May 21
MSI is proud to support the 2026 AMA-Sheth Doctoral Consortium. For decades, the consortium has shaped the future of #marketing by bringing together outstanding doctoral students and faculty from around the world: ow.ly/6GHB50Z0hB4 #MarketingResearch #MarketingScience
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May 20
On June 9, MSI hosts a webinar exploring how to measure true #incrementality and how to understand when experimentation actually pays off: ow.ly/JPj350Z0h3j #MarketingScience #DigitalAdvertising #MarketingMeasurement #Experimentation
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May 19
MSI’s Young Scholars Conference returns May 31–June 3 in New York City. For nearly two decades, this program has brought together some of the most promising young marketing academics in the world. Learn more: msi.org/events/msi-2025-youn… #MarketingScience #MarketingInnovation
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May 18
Can AI think like a marketer? Join us tomorrow at noon ET as researchers from Indiand University share new research assessing how LLMs perform across core marketing domains: ow.ly/NggL50Z0fKy #MarketingAI #GenerativeAI #MarketingResearch #AI #MSI #TheARF
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