Exclusive community for finance professionals/founders in mobile apps & gaming. Founder @martinmacmillan. Follow on LinkedIn for more ow.ly/8KLI50RcSl4
Joined March 2024
- Tweets 227
- Following 335
- Followers 65
- Likes 186
92 Photos and videos
Why Don’t Ad Networks Finance Their Own Customers? medium.com/p/why-dont-ad-net… via @martinmacmillan
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How can game studios validate ideas before spending a dollar?
Jasmine @VectorAI_Global shared how AI-driven audience simulation helps studios make smarter decisions.
Full webinar live for MFC members.
Free membership for CFOs & senior leaders:
mobfin.co
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Mobile Finance Collective retweeted
Pricing is one of the most powerful levers in mobile gaming - but governance varies wildly between studios. Who ultimately decides pricing in your mobile game studio? 👇
0%
Product / LiveOps team
0%
Product with Finance inpu
0%
Finance-led decision
0%
CEO / GM / Studio leaders
0 votes • Final results
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Managing Price, Gaining Profit: Updating the Rules for Digital Gaming.
🎮 Sign up to join us this Thu, Mar 19 • 5:00pm CET, with William Grosso, CEO of Game Data Pros, Inc. (GDP) luma.com/9xg5rljr
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🤨 Who said CFO's don't get invited to mobile gaming industry events?
Fantastic evening at @MobFinCo CFO Dinner! Thanks to everyone who came along. Perfect reminder of how valuable it is to connect in person.
🤝 Huge shoutout to @AppsFlyer for supporting us
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Mobile Finance Collective retweeted
From Bookkeeper to Strategic CFO: The Evolution of Finance in Mobile Gaming mobfin.co/from-bookkeeper-to… via @MobFinCo
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The Three-Stage Capital Model: How Game Studios Could Be Funded.
A manifesto for a healthier investment climate in mobile gaming martinmacmillan.substack.com… via @martinmacmillan
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Why Credit and Collections Are Holding Back Mobile Advertising
🤳 To understand the context let's quickly review the history of how mobile ads have been bought and paid for over the years.
martinmacmillan.medium.com/w…
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Mobile Finance Collective retweeted
🥂 A perfect start to @PGConnects London with a fantastic @MobFinCo VIP dinner at The (Original) Ivy, together with friends and #CFOs from across the industry.
🤝 Thanks to everyone who joined us, great conversations, great company, and a really fun evening.
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Mobile Finance Collective retweeted
The real question for UA teams is never: “What's my budget to spend this month?”
It's: “If my UA machine is working, what’s the smartest, most efficient way to .....👇
martinmacmillan.medium.com/i…
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When should a mobile games studio hire a CFO?
@martinmacmillan explores why finance leadership in mobile games is driven by complexity not just revenue.
Read the full article in @pgbiz 👇
pocketgamer.biz/when-should-…
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Why cohort financing works like a Skinner Box - and why that's exactly what UA capital needs
linkedin.com/pulse/dog-treat…
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Mobile Finance Collective retweeted
Most studios don’t get outright rejected for debt, they get a quiet “not yet.”
Aaron Wizenfeld (Partner, Shamrock Capital) explains why in this @MobFinCo closed-door fireside chat live AMA.
Apply to join us on Thurs 15th, 4pm GMT luma.com/scq1kc1e
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Mobile Finance Collective retweeted
From Bookkeeper to Strategic CFO: The Evolution of Finance in Mobile Gaming.
A practical guide to building your finance function from early stage to scale martinmacmillan.substack.com…
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Mobile Finance Collective retweeted
🥂 @MobFinCo is bringing together an exclusive group of CFOs, finance leads & founders from leading mobile app and gaming studios for a VIP dinner in central London on January 18th, ahead of @PGConnects . Apply to join us luma.com/sopw2w8n
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22 Dec 2025
🐶 Dog Treat Financing: Operant Conditioning meets UA Funding medium.com/p/dog-treat-finan…
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22 Dec 2025
A Clean-Room Accounting Framework for UA and Monetization in Mobile Gaming medium.com/p/a-clean-room-ac…
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10 Dec 2025
I just published 🐶 Dog Treat Financing: Operant Conditioning meets UA Funding medium.com/p/dog-treat-finan…
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